ExpoÓptica&Audio 2028 Announces New Visual Identity and Expanded Audio Focus for March Event in Madrid

Organizers of ExpoÓptica&Audio announced preparations for the 2028 edition, scheduled for March 25–28 in Madrid. The event will feature a new visual identity emphasizing the integration of optical health, innovation, and trends, while granting increased prominence to the audio sector as a growth vector for optical retailers. Director Félix García-Fajardo stated the goal is to provide a dynamic business and knowledge platform with broader product offerings in technology, fashion, and audiology. The fair will include the Optom congress and updated forums covering lenses, equipment, diagnosis, digitalization, and sustainability. Additionally, ExpoÓptica&Audio confirmed its participation as an exhibitor at SILMO in Paris from September 25–28, aiming to strengthen international connections within the optical and audiological industries.