Rudy Project Announces Multi-Year Partnership with Triathlete Marten Van Riel Through 2028

Italian sports eyewear manufacturer Rudy Project announced a multi-year partnership with Belgian triathlete Marten Van Riel, extending through the end of 2028. The collaboration officially began at the Ironman World Championships in Kona on October 10, where Van Riel competed wearing a custom-designed version of the Wingdream time-trial helmet. According to the company, Van Riel will also utilize other Rudy Project products, including helmets and sport glasses for various applications, during training and competitions. Van Riel, a three-time Olympian and the 2024 T100 Triathlon World Champion, has recently focused on long-distance events following the Paris Games. In 2026, he secured victories at the Ironman 70.3 Elsinore in June and the Ironman Lake Placid in July.