Published through 2026-11-02 15:11 UTC · Automated cloud publishing.
Rudy Project Announces Partnerships with DMG MORI Sailing Team and Triathlete Marten Van Riel
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On October 10, 2026, Rudy Project announced a three-year technical partnership with the DMG MORI Sailing Team, identified as Japan’s first professional offshore sailing team. This agreement covers the team's racing campaign from 2026 through 2028. Initial reporting by 20/20 Europe indicated the partnership supports skipper Kojiro Sh, though the text was truncated before completing the name or detailing specific technical contributions. Subsequently, on October 12, 2026, eyebrowizz reported that Rudy Project also signed Belgian triathlete Marten Van Riel to a partnership running until the end of 2028. The collaboration with Van Riel officially launched on October 10 at the Ironman World Championship. On October 13, 2026, FOCUS Augenoptik confirmed the multi-year nature of the Van Riel partnership, reiterating that it extends through the end of 2028 and began at the same event. These announcements represent distinct partnerships initiated around the same date, with no conflicting information regarding the nature of either agreement in the supplied reports. The earlier report focused exclusively on the sailing team, while later reports introduced and reaffirmed the triathlete sponsorship without contradicting previous details about the sailing partnership.
AI-generated from reporting · updated 20 days ago
Developments
- 10-12 13:00 · 2 reportsRudy Project announces partnership with triathlete Marten Vaeyebizz：Rudy Project signs Belgian triathlete Marten Van Riel through 2028
- 10-10 18:20 · 1 reportsRudy Project joins DMG MORI Sailing Team as technical partne20/20 Europe：Rudy Project Announces Three-Year Technical Partnership with DMG MORI Sailing Team
Reporting timeline
Follow the reporting for different perspectives.
- FOCUS AugenoptikRudy Project Announces Multi-Year Partnership with Triathlete Marten Van Riel Through 2028
Italian sports eyewear manufacturer Rudy Project announced a multi-year partnership with Belgian triathlete Marten Van Riel, extending through the end of 2028. The collaboration officially began at the Ironman World Championships in Kona on October 10, where Van Riel competed wearing a custom-designed version of the Wingdream time-trial helmet. According to the company, Van Riel will also utilize other Rudy Project products, including helmets and sport glasses for various applications, during training and competitions. Van Riel, a three-time Olympian and the 2024 T100 Triathlon World Champion, has recently focused on long-distance events following the Paris Games. In 2026, he secured victories at the Ironman 70.3 Elsinore in June and the Ironman Lake Placid in July.
- eyebizzRudy Project signs Belgian triathlete Marten Van Riel through 2028
Italian eyewear and helmet brand Rudy Project announced a partnership with Belgian triathlete Marten Van Riel, running until the end of 2028. The collaboration officially launched on October 10 at the Ironman World Championships in Kona, Hawaii, though Van Riel had independently used Rudy Project’s Wingdream aero-helmet in prior competitions. As part of the agreement, Van Riel will race using the brand’s equipment, including the Nytron training helmet, Astral X and Astral Sphere mirrored sunglasses for racing and training, and Based eyewear for leisure. The partnership aligns with Rudy Project’s “Performance Starts In Your Head” positioning, emphasizing detailed gear selection for sight, protection, fit, thermoregulation, and comfort.
- 20/20 EuropeRudy Project Announces Three-Year Technical Partnership with DMG MORI Sailing Team
Rudy Project announced a three-year technical partnership with the DMG MORI Sailing Team, Japan’s first professional offshore sailing team, covering the 2026-2028 racing campaign. The agreement supports skipper Kojiro Shiraishi through events including The Ocean Race 2027 and the Vendée Globe 2028. This collaboration extends a relationship between Rudy Project Italy, Rudy Project Japan, and Shiraishi that began in 2002. The team selected Rudy Project for lens technologies designed to maximize contrast and manage glare on water. During training and races, the team will use custom Turbolence sunglasses with Multilaser Red lenses, Lightflow A sunglasses with Polar 3FX ML Red lenses, and Nytron helmets. Both sunglass models feature laser-engraved team names.