XREAL launches Aura AR glasses with 2026 discount; Meta reports declining Quest sales

XREAL officially launched its Aura augmented reality glasses at the Android Dev Summit, offering a limited-time discount through the end of 2026. The 12GB/256GB model is priced at $1,279 (discounted to $1,099), while the 16GB/512GB version costs $1,499 (discounted to $1,299). Initial shipments begin in mid-November for the US, Canada, Japan, and South Korea, excluding the EU and Australia. Concurrently, Meta confirmed that Reality Labs Q3 revenue fell 6% to $443 million due to lower Quest headset sales, though AI glasses revenue grew. EssilorLuxottica reported €486 million in wearables revenue, driven partly by smartglasses made with Meta.