Published through 2026-11-03 05:21 UTC · Automated cloud publishing.
XREAL Officially Launches Aura AR Glasses at Android Dev Summit with Limited-Time Pricing
Understand the event
XREAL has officially launched its new augmented reality glasses, named XREAL AURA, during the Android Dev Summit. According to a report from The Ghost Howls dated November 3, 2026, these devices are recognized as the first to run Google’s Android XR operating system. While earlier reports from Road to VR in late October indicated that reservations opened in June and shipping was slated for mid-November, the latest announcement confirms the formal launch event and details specific pricing structures. The 12GB/256GB model is priced at $1,279, though it is currently available at a discounted rate of $1,099. This limited-time discount is valid through the end of 2026. The provided excerpt cuts off before detailing other configurations or additional features, but it establishes that the transition from pre-order phases to official market availability is now complete. The timeline suggests that production logistics were finalized between the initial reservation period and this summit announcement. The integration of Android XR marks a significant strategic move for XREAL, aligning its hardware with Google's emerging platform. No conflicting information regarding the core product identity has been reported, though the specific breakdown of all price points remains partially obscured by the truncated source text.
AI-generated from reporting · updated 12 h ago
Reporting timeline
Follow the reporting for different perspectives.
- The Ghost HowlsXREAL launches Aura AR glasses with 2026 discount; Meta reports declining Quest sales
XREAL officially launched its Aura augmented reality glasses at the Android Dev Summit, offering a limited-time discount through the end of 2026. The 12GB/256GB model is priced at $1,279 (discounted to $1,099), while the 16GB/512GB version costs $1,499 (discounted to $1,299). Initial shipments begin in mid-November for the US, Canada, Japan, and South Korea, excluding the EU and Australia. Concurrently, Meta confirmed that Reality Labs Q3 revenue fell 6% to $443 million due to lower Quest headset sales, though AI glasses revenue grew. EssilorLuxottica reported €486 million in wearables revenue, driven partly by smartglasses made with Meta.
Event coverage trend
Current coverage 7·Comparable peak 10（10-29 01:00）·Comparable change over 24 hours –
Trends compare continuously observed participants only; coverage may be narrower than the current total. Point, click or use arrow keys to inspect hourly values.