MIDO 2027 Opens Visitor Registration for February Event in Milan

The MIDO eyewear trade fair has opened visitor registration for its 2027 edition, scheduled for February 6–8 at Fiera Milano Rho. President Lorraine Berton confirmed the event will feature new exhibitors alongside returning participants and innovative content on "The Vision Stage," which is set to host approximately 20 events in Hall 1. The fair continues to attract professionals from over 160 countries, covering the entire optical supply chain. New initiatives include dedicated areas for emerging talent ("Academy" and "Start Up") and a digital platform, "My Fair Plus – Beyond the Exhibition," allowing attendees to book cultural and gastronomic activities across Milan. Special travel packages are available for visitors from North America, Latin America, and Chinese cities including Wenzhou, Shenzhen, and Shanghai.