MIDO Opens Visitor Registration for 2027 Edition at Fiera Milano Rho

MIDO has opened visitor registration for its 2027 edition, scheduled for February 6–8, 2027, at Fiera Milano Rho. Organizers describe the event as featuring continuous evolution, with returning exhibitors, new companies, and a strengthened international presence across the eyewear sector. The show continues to attract professionals from over 160 countries, including manufacturers, opticians, and buyers. Key features include dedicated spaces for Academy and Start Up, and The Vision Stage in Pavilion 1, which will host approximately 20 events over three days. For 2027, MIDO is expanding the visitor experience through My Fair Plus, a digital platform by Fondazione Fiera Milano allowing bookings for cultural activities throughout Milano. Special travel arrangements are organized for visitors from the United States, Canada, Latin America, Wenzhou, Shenzhen, and Shanghai.