MIDO 2027 Visitor Registration Opens for February Event in Milan

Registration is now open for visitors and journalists attending MIDO 2027, scheduled for February 6–8 at Fiera Milano Rho. President Lorraine Berton stated the edition will feature new developments and a strong international presence, with returning and new exhibitors confirmed. The event attracts professionals from over 160 countries, covering the entire eyewear supply chain. Key features include dedicated Academy and Start Up areas, and The Vision Stage in Pavilion 1, which will host approximately 20 events. A new digital platform, My Fair Plus – Beyond the Exhibition, allows attendees to book cultural activities in Milan. Special travel deals are arranged for visitors from the US, Canada, Latin America, and specific Chinese cities including Wenzhou, Shenzhen, and Shanghai.