VANNI Launches #adaywithVANNI Tour Highlighting Italian Villages and Latest Collection

Eyewear brand VANNI announced the #adaywithVANNI initiative, a tour designed to explore small, hidden poetic corners of Italy away from major tourist attractions. The campaign aims to showcase the true nature of the Italian lifestyle through villages and hamlets set against natural and historical backdrops. Varigotti, a medieval fishing town on the Mediterranean Sea in Liguria, serves as the first stopover. This location, characterized by its colorful beachfront houses and history as a cove for Saracens, is presented as the ideal setting for VANNI’s latest eyewear collection. The content encourages viewers to experience these locations through VANNI glasses, with photography credited to Daniele Ratti.