Published through 2026-11-03 02:45 UTC · Automated cloud publishing.
VANNI Launches #adaywithVANNI Tour Highlighting Italian Villages and Latest Collection
Understand the event
On October 9, 2026, eyewear brand VANNI announced the launch of its new initiative, #adaywithVANNI. According to a primary source report from the VANNI Blog, this campaign is designed as a tour that explores small, hidden poetic corners of Italy, deliberately steering away from major tourist attractions. The initiative aims to showcase what the brand describes as the true nature of the Italian landscape and culture. While the provided text cuts off mid-sentence regarding the specific aspects of the 'true nature' being highlighted, the core objective remains clear: to connect the brand's latest collection with these unique, lesser-known Italian locations. This announcement marks a shift in VANNI's promotional strategy, moving from standard advertising to an experiential tour format that emphasizes authenticity and local discovery. No conflicting reports or earlier versions are present in the supplied data, so the narrative relies solely on this initial blog post for details about the tour's scope and intent.
AI-generated from reporting · updated 24 days ago
Developments
- 10-9 23:11 · 1 reportsVANNI blog post promotes latest collection via Italian tourVANNI Blog：VANNI Launches #adaywithVANNI Tour Highlighting Italian Villages and Latest Collection
- 10-9 23:11 · 1 reportsVANNI UOMO eyewear collectionVANNI Blog：VANNI UOMO Collection Features 8mm Cellulose Acetate Frames with Traditional Shapes
- 10-9 23:11 · 1 reportsVANNI announces #artistroom Prize winner and 2022 capsule plVANNI Blog：VANNI Awards First #artistroom Prize to Catalin Pislaru, Plans 2022 Eyewear Launch
Reporting timeline
Follow the reporting for different perspectives.
- VANNI BlogVANNI Launches #adaywithVANNI Tour Highlighting Italian Villages and Latest Collection
Eyewear brand VANNI announced the #adaywithVANNI initiative, a tour designed to explore small, hidden poetic corners of Italy away from major tourist attractions. The campaign aims to showcase the true nature of the Italian lifestyle through villages and hamlets set against natural and historical backdrops. Varigotti, a medieval fishing town on the Mediterranean Sea in Liguria, serves as the first stopover. This location, characterized by its colorful beachfront houses and history as a cove for Saracens, is presented as the ideal setting for VANNI’s latest eyewear collection. The content encourages viewers to experience these locations through VANNI glasses, with photography credited to Daniele Ratti.
- VANNI BlogVANNI UOMO Collection Features 8mm Cellulose Acetate Frames with Traditional Shapes
The VANNI UOMO collection introduces eyewear frames for men characterized by strong personality and traditional shapes. Constructed from 8 mm thick cellulose acetate, the frames feature an accentuated three-dimensional design that serves as the primary stylistic detail. Milling within the lens casing reduces weight and facilitates lens mounting. Available styles include rectangular and rounded forms. Color options range from brown tortoiseshell and black to transparent monochrome hues in red, blue, and green. A metallic logo is photo-incised on the temple, resembling a precious inlay.
- VANNI BlogVANNI Awards First #artistroom Prize to Catalin Pislaru, Plans 2022 Eyewear Launch
On November 5, 2021, in Torino, VANNI occhiali awarded the inaugural VANNI #artistroom Prize to Moldovan artist Catalin Pislaru. The prize, assigned by an international jury including Arthur Arbesser, Marco Sammicheli, and Marinella Senatore, recognizes artists under 35 offering original perspectives on reality. This initiative extends VANNI’s collaboration with Artissima, which began with a 2019 capsule collection curated by Cristian Chironi. Beyond a financial award, Pislaru will develop a limited-edition eyewear capsule collection. This collection is scheduled for launch in 2022 at the MIDO Eyewear Show in Milano and in Torino alongside Artissima. Additionally, jury chair Arthur Arbesser presented an installation at VANNI’s Torino showroom from November 6 to 21, 2021.