VisionOttica wins top spot in Optical category and overall Non-Food at Migliore insegna 2027

VisionOttica, the national retail network of Vision Group, secured a double recognition at the seventh edition of "Migliore insegna 2027." The brand ranked first in the Optical category and was named the absolute winner for Best Non-Food Retailer. This independent survey, promoted by Largo Consumo and conducted by Ipsos Doxa, analyzed over 30,000 shopping experiences across 111 national brands in 27 categories, based on 8,000 consumer interviews evaluating more than 100 customer experience parameters. Vision Group executives attributed the success to product quality, staff proactivity, and their affiliate model. The awards were presented during a ceremony in Milan on October 28, attended by CEO Marco Procacciante, Franchising Director Stefania Morrone, COO Stefano Sandri, and Marketing Director Valentina Rocco.