Published through 2026-11-03 16:41 UTC · Automated cloud publishing.
VisionOttica wins double award at Migliore insegna 2027
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VisionOttica, the national retail network of Vision Group, has secured a double recognition at the seventh edition of "Migliore insegna 2027." The brand achieved top rankings in two distinct categories, highlighting its strong performance within the Italian retail landscape. Specifically, VisionOttica ranked first in the Optical category, demonstrating leadership among eyewear retailers. Additionally, it was named the absolute winner in the Non-Food sector, indicating superior overall performance compared to other non-food brands evaluated in this edition. This dual victory underscores the brand's competitive strength and consumer appeal as assessed by the Migliore insegna awards. The report from Ottica Italiana confirms these achievements without providing further details on the specific criteria or voting mechanisms used for the selection process.
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- Ottica ItalianaVisionOttica wins top spot in Optical category and overall Non-Food at Migliore insegna 2027
VisionOttica, the national retail network of Vision Group, secured a double recognition at the seventh edition of "Migliore insegna 2027." The brand ranked first in the Optical category and was named the absolute winner for Best Non-Food Retailer. This independent survey, promoted by Largo Consumo and conducted by Ipsos Doxa, analyzed over 30,000 shopping experiences across 111 national brands in 27 categories, based on 8,000 consumer interviews evaluating more than 100 customer experience parameters. Vision Group executives attributed the success to product quality, staff proactivity, and their affiliate model. The awards were presented during a ceremony in Milan on October 28, attended by CEO Marco Procacciante, Franchising Director Stefania Morrone, COO Stefano Sandri, and Marketing Director Valentina Rocco.
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