Snap Appoints Robert Downey Jr. as Honorary CCEO of SPECS AR Glasses

Snap Inc. announced that actor Robert Downey Jr. has joined its augmented reality glasses subsidiary, SPECS, as honorary Chief Customer Experience Officer (CCEO). In this role, he will collaborate on hardware development, shape new Lens experiences, and produce original content exploring applications in education, medicine, and manufacturing. The appointment coincides with the launch of a series of episodes testing the SPECS see-through AR glasses, which cost USD $2,195 and are scheduled to begin shipping later this fall in the United States, United Kingdom, and France. Snap CEO Evan Spiegel stated the partnership aims to bring Downey’s long-standing vision for the technology to life. Initial broadcast appearances occurred during an NBA game on October 20, with another episode debuting during the World Series on October 23.