opti 2027 Unveils New Visual Identity and Campaign Slogan "See. Hear. Next."

The international optical and design trade fair opti has announced a new visual identity and campaign slogan, "See. Hear. Next.", for its 2027 edition. According to Cathleen Kabashi, director of opti, the initiative aims to position the event as an active platform shaping the industry's future rather than just reflecting it. The slogan highlights the convergence of optics and hearing acoustics, alongside technological advances and design trends. The new branding will be implemented gradually over the coming months. The opti 2027 trade fair is scheduled to take place from January 29 to 31, 2027, in Munich, serving as a key meeting point for the global sector.