opti 2027 Confirms Dates, 'See. Hear. Next.' Campaign, and Smart Tech Zone

The organizers of the Opti trade fair announced that the 2027 event, scheduled for January 29–31 in Munich, will operate under the theme "See. Hear. Next." to highlight converging trends in eyewear and hearing care. A key addition is the new "Opti Smart Tech" special area, dedicated to smart glasses, wearables, and connected technologies. Director Cathleen Kabashi stated the focus shifts from isolated product trends to interdisciplinary developments. The program retains the "Tomorrow Vision" contact lens platform and expands design formats like "Opti Fine Eyewear." While positioned as an international event, organizer GHM emphasizes the DACH market's role as a primary innovation hub. Existing initiatives for workforce development and business succession remain central to the concept.

Organizers have confirmed the schedules for two major European optical trade shows in early 2027. Germany’s opti will take place from January 29 to 31 at Messe München, featuring a new dedicated area called opti SMART TECH for smart eyewear and connected technology. Italy’s MIDO follows from February 6 to 8 at Fiera Milano Rho, described as a meeting point for the entire eyewear supply chain with over 1,200 exhibitors from 50 countries. The five-day gap between events allows professionals to attend both exhibitions on a single trip. These dates are announced plans; no specific product launches or commercial transactions are reported.

Cathleen Kabashi, director of the Munich-based opti trade fair, announced that the upcoming opti 2027 edition will operate under the "See. Hear. Next." campaign. This initiative focuses on technologies, new business models, and industry evolution. A key addition is opti SMART TECH, a dedicated space for smart glasses, wearables, hearables, and connected technologies designed to bridge tech providers with optical and audiology professionals. While maintaining its primary focus on the DACH region (Germany, Austria, Switzerland), Kabashi emphasized that this concentration allows innovators to test relevance in a demanding European market early. Other highlighted formats include opti SPHEARE for optics-audiology interaction, TOMORROW VISION for contact lens trends, and expanded design stages like opti FINE EYEWEAR and opti DESIGN STAGE.

The international optical and design trade fair opti has announced a new visual identity and campaign slogan, "See. Hear. Next.", for its 2027 edition. According to Cathleen Kabashi, director of opti, the initiative aims to position the event as an active platform shaping the industry's future rather than just reflecting it. The slogan highlights the convergence of optics and hearing acoustics, alongside technological advances and design trends. The new branding will be implemented gradually over the coming months. The opti 2027 trade fair is scheduled to take place from January 29 to 31, 2027, in Munich, serving as a key meeting point for the global sector.