Assottica 2026 Conference to Focus on Applied Contactology Value in Rome

The 16th Assottica Conference will take place October 25–26, 2026, at the Ergife Palace Hotel in Rome. Organizers selected “Il valore che si applica” as the theme, emphasizing contactology’s role in creating value for professionals and optical centers. Journalist Mia Ceran will host sessions featuring scientific research, market analysis by GfK, and workshops. A new survey by Jarach & Associati regarding Gen Z, Millennials, and Over 45 behaviors will be presented alongside a consumer roundtable. The event strengthens its partnership with TFOS, including updates on Dews III dry eye guidelines. Initiatives for young professionals, such as “Buongiorno Futuro” networking and Student Voice, are also scheduled.