Ray-Ban Meta appoints K-Pop singer Jennie as global brand ambassador

EssilorLuxottica announced that Ray-Ban and Ray-Ban Meta have appointed Jennie, a member of the South Korean group Blackpink, as their global brand ambassador. This collaboration marks the first joint creative platform for both brands, aiming to combine timeless style with digital functionality, particularly focusing on smart glasses development. The partnership highlights the Ray-Ban Meta Blayzer Optics (Gen 2), available since April, which features lighter weight and improved comfort. Additionally, Ray-Ban expanded its portfolio with new models like "Daddy-O," "Alix," and Asian Design collection frames tailored for lower nose bridges, alongside prescription options RX5449D and RX3774VD. Jennie described the cooperation as rooted in authenticity and personal style rather than volume.