Published through 2026-11-03 05:26 UTC · Automated cloud publishing.
Ray-Ban Appoints Jennie as Global Brand Ambassador; Meta Audio Glasses Launch
Understand the event
EssilorLuxottica has officially appointed Jennie, a member of the South Korean pop group Blackpink, as the global brand ambassador for both Ray-Ban and Ray-Ban Meta. This strategic partnership marks the first joint creative platform between the two brands, aiming to leverage Jennie’s substantial influence in the K-Pop industry and her global reach to enhance brand visibility. By integrating traditional eyewear with smart technology under a unified ambassadorship, EssilorLuxottica signals a concerted effort to bridge fashion and innovation, aligning with broader industry trends where luxury and lifestyle brands seek partnerships with high-profile cultural icons to maintain relevance among younger demographics. While specific details regarding upcoming campaigns were not fully elaborated in the initial announcement, the focus remains on establishing a cohesive narrative across both brands. Concurrently, recent developments indicate that Ray-Ban Meta Audio glasses went on sale in the US on October 13 at $349. Described by Meta as its lightest AI glasses at 43 grams, these devices offer up to 12 hours of hands-free AI assistant use but are limited to six hours of continuous playback. These product launches complement the ambassadorship strategy, highlighting the company's push into tech-integrated accessories.
AI-generated from reporting · updated 19 days ago
Developments
- 10-15 08:19 · 1 reportsRay-Ban Meta Audio smart glasses ship in USMIXED：Ray-Ban Meta Audio Ships at $349 with Six-Hour Playback Limit
- 10-9 22:55 · 1 reportsRay-Ban appoints Jennie as global brand ambassadorSublime Eyewear：Ray-Ban Meta appoints K-Pop singer Jennie as global brand ambassador
Reporting timeline
Follow the reporting for different perspectives.
- MIXEDRay-Ban Meta Audio Ships at $349 with Six-Hour Playback Limit
Ray-Ban Meta Audio went on sale in the US on October 13 for $349. Meta describes these as its lightest AI glasses at 43 grams. The battery supports up to 12 hours of hands-free AI assistant use but only six hours of continuous audio playback. Fast charging reaches 50% in 22 minutes, and the case adds up to 48 hours. Available in Clubmaster and Burbank styles across 23 frame and lens combinations, all support prescription lenses. Unlike other models, this pair lacks a camera. It is sold via Meta.com, Ray-Ban.com, and select retailers. Meta announced plans to offer over 100 options by year-end through its EssilorLuxottica partnership.
- Sublime EyewearRay-Ban Meta appoints K-Pop singer Jennie as global brand ambassador
EssilorLuxottica announced that Ray-Ban and Ray-Ban Meta have appointed Jennie, a member of the South Korean group Blackpink, as their global brand ambassador. This collaboration marks the first joint creative platform for both brands, aiming to combine timeless style with digital functionality, particularly focusing on smart glasses development. The partnership highlights the Ray-Ban Meta Blayzer Optics (Gen 2), available since April, which features lighter weight and improved comfort. Additionally, Ray-Ban expanded its portfolio with new models like "Daddy-O," "Alix," and Asian Design collection frames tailored for lower nose bridges, alongside prescription options RX5449D and RX3774VD. Jennie described the cooperation as rooted in authenticity and personal style rather than volume.