The Vision Council Opens 2027 NOW Awards to Global Eyewear Brands with Free Entry Deadline February 5

The Vision Council and RX have opened free submissions for the sixth annual 2027 NOW Awards, welcoming eyewear designers and brands worldwide. Entries close on February 5, 2027, with product samples required by February 10. Finalists will be announced in late February, and winners will be honored during the NOW Awards ceremony on March 11 at Vision Expo 2027, held March 10–13 at The Venetian Expo in Las Vegas. A judging panel chaired by Nico Roseillier will evaluate entries across categories including Best Optical, Sunglass, Direct-to-Consumer, Emerging Designer, Wearable Technology, and NOW Design. Every submitting brand is guaranteed at least one frame display in the NOW Showcase on the show floor.