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Published through 2026-11-03 07:16 UTC · Automated cloud publishing.

Covered eventArchived event

MOREL Launches Pink October Charity Initiative

2 reports2 reporting sourcesUpdated 21 days ago

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French eyewear company MOREL has announced a charitable initiative for October, aligning with Breast Cancer Awareness Month. The program involves the sale of a curated “Pink October Collection,” from which the company will donate $2 per frame purchased to the Breast Cancer Research Foundation. This announcement marks the latest development in the brand's support for breast cancer research efforts during the awareness month. The initiative is designed to leverage consumer purchases to contribute directly to medical research funding. As of the most recent reporting on October 8, 2026, the specific details regarding the duration of the campaign beyond October or additional matching contributions were not provided in the available text. The focus remains on the direct donation mechanism tied to the sales of this specific collection.

AI-generated from reporting · updated 25 days ago

Latest development10-13 22:06
On October 8, 2026, MOREL announced it will donate $2 from every frame sold in its Pink October Collection to the Breast Cancer Research Foundation.

Developments

2 developments
  1. 10-13 22:06 · 1 reports
    MOREL launches Pink October charity initiative with Ruban Ro
    Lookvision：MOREL Donates to Ruban Rose Association for Breast Cancer Awareness in October
  2. 10-8 14:05 · 1 reports
    MOREL launches Pink October charity initiative
    The Optical Journal：MOREL Donates $2 Per Frame to Breast Cancer Research Foundation During Pink October Initiative

Reporting timeline

Follow the reporting for different perspectives.

10-13
  1. Lookvision
    MOREL Donates to Ruban Rose Association for Breast Cancer Awareness in October

    French eyewear brand MOREL has launched solidarity initiatives with the Ruban Rose association for Breast Cancer Awareness Month. From October 1 to 31, MOREL will donate €2 to Ruban Rose for each pink frame purchased from a special selection available via its website and optical representatives. Orders meeting promotion conditions include an exclusive keychain designed in Morbier. On October 3, staff participated in the Marche Rose in Champagnole, where MOREL donated 25 frames for a raffle. The campaign continues on October 15 in Morbier with the Défi Rose event, during which management will contribute €10 per employee wearing pink. These actions aim to raise awareness for breast cancer, affecting one in eight women, through customer and team engagement.

10-8
  1. The Optical Journal
    MOREL Donates $2 Per Frame to Breast Cancer Research Foundation During Pink October Initiative

    French eyewear company MOREL announced a donation initiative for October, Breast Cancer Awareness Month. The company will donate $2 from every frame purchased from its curated “Pink October Collection” to the Breast Cancer Research Foundation. This collection features styles in pink, purple, and red shades. Each qualifying order includes a symbolic pink ribbon keychain. Additionally, MOREL is offering accounts an exclusive graphic featuring imagery from its latest ODYSSEA campaign. The initiative aims to support breast cancer research and awareness, noting that 2.3 million people are diagnosed with breast cancer annually.