Published through 2026-11-02 17:05 UTC · Automated cloud publishing.
Synsam distributes over 83,000 activity glasses
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Since its inception in 2019, the social initiative Alla Ska Se has distributed 83,056 pairs of free activity glasses to children aged 5–12 across the Nordic region. This milestone was reported as of July 2026 by Optik (Sweden). The program operates through a collaboration between the non-profit Gener and Synsam, aiming to provide accessible eyewear solutions for young people. The distribution effort highlights the ongoing partnership's commitment to supporting vision health among Nordic youth. As of the latest reporting date, the initiative continues to serve this demographic, with the total count reflecting cumulative distributions since the launch year. The specific breakdown of contributions between the partners is not detailed in the current report, but the combined effort has resulted in significant outreach within the target age group.
AI-generated from reporting · updated 18 days ago
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- Optik (Sweden)Alla Ska Se initiative distributes 83,056 free activity glasses to Nordic children
Since its 2019 launch, the social initiative Alla Ska Se has distributed 83,056 pairs of free activity glasses to children aged 5–12 in the Nordics as of July 2026. The program is a collaboration between non-profit Generation Pep, retailer Synsam, and lens manufacturer Essilor. These prescription-grounded glasses are designed for sports and play to prevent vision-impaired children from avoiding physical activities due to fear of breaking their primary eyewear or cost barriers. Carolina Klüft of Generation Pep emphasized the link between activity and well-being, while Synsam CEO Håkan Lundstedt highlighted improved confidence. The initiative’s visibility increased during Arendalsuka in Norway, where Optikerbransjen, Synsam, and Norsk Toppfotball hosted a football match using simulated vision impairment glasses to demonstrate how uncorrected sight issues affect school and leisure participation.