Published through 2026-11-03 03:15 UTC · Automated cloud publishing.
WINK Optometrists completes store makeover in Elwood
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WINK Optometrists has finalized a comprehensive redesign of its boutique located in Elwood, Victoria, Australia. This renovation serves as a central element of the business’s celebration marking its 20th anniversary. The new interior design was developed by Brud Studio, with founders Andy Kelly and Mitchell Zurek leading the creative direction for the project. According to reports from Eyestylist published on October 28, 2026, the updated space reflects specific inspirations intended to align with the brand's milestone. The transformation highlights the optometry practice's commitment to refreshing its physical presence while commemorating two decades of operation. The available reporting confirms the completion of the makeover and identifies the key designers involved, though detailed descriptions of the specific aesthetic elements or material choices are limited in the provided excerpt. The event underscores a strategic move to enhance customer experience through architectural and interior updates coinciding with the company's significant anniversary.
AI-generated from reporting · updated 5 days ago
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- EyestylistWINK Optometrists unveils redesigned Elwood store in Australia to mark 20th anniversary
WINK Optometrists completed a redesign of its Elwood, Victoria, boutique this year to celebrate the business’s 20th anniversary. Designed by Brud Studio founders Andy Kelly and Mitchell Zurek, the interior draws inspiration from Iris Apfel, featuring custom-made cabinets, natural walnut, candy-coloured lacquer, travertine, glass, and polished metal. The team described the renovation as a "birthday gift" replacing a decade-old fit. While no new eyewear collections were added, the store offers a deeper presentation of existing favourite brands alongside a new Australian-made signature WINK frame and in-house designed travel cases. The project highlights local collaboration, including pendant lights by Melbourne artist Cordon Salon, aiming to create a home-like environment that fosters connection and individuality within the bayside community.
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