Published through 2026-11-02 17:05 UTC · Automated cloud publishing.
Groupe Afflelou appoints Carole Hogommat as Managing Director for Optical and Hearing Sales in France
Understand the event
On October 28, 2026, Groupe Afflelou announced the appointment of Carole Hogommat to a senior leadership role overseeing both optical and hearing divisions. Initial reporting by FréquenceOptic described her new position as General Manager of Optical and Hearing Sales, noting that this expansion follows her nearly four-year tenure leading the Alain Afflelou Acousticien brand. Subsequent reporting by Acuité, issued later on the same day, provided additional specificity regarding the scope and title of the appointment. Acuité identified Hogommat’s new role as Managing Director of Optician and Acousticien sales in France, explicitly limiting the geographic scope to the French market. Both sources agree on the core development: Hogommat is transitioning from a specialized focus on audiology to a broader executive responsibility encompassing optical operations alongside hearing solutions. The variation in titles—'General Manager' versus 'Managing Director'—and the addition of the 'in France' qualifier by Acuité represent distinct but complementary details emerging from different outlets within hours of the announcement. No conflicting information regarding the individual appointed or the fundamental nature of the promotion was reported; rather, the later source refined the official designation and territorial applicability of the role.
AI-generated from reporting · updated 5 days ago
Reporting timeline
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- AcuitéAfflelou appoints Carole Hogommat as Managing Director for Optical and Hearing Sales in France
The Afflelou Group announced the expansion of Carole Hogommat’s responsibilities, naming her Managing Director of Optician and Acousticien sales in France. Previously leading the hearing activity, she now oversees optical commercial operations and joins the executive committee. Hogommat joined Afflelou in 2023 after roles at Sephora and Clarins. She has managed the Alain Afflelou Acousticien brand, which operates nearly 450 audio centers in France. Her new mandate includes accelerating network development, strengthening synergies between optical and hearing sectors, and supporting franchisee and subsidiary performance. This appointment reflects the group’s strategy to integrate its two activities under a common development plan.
- FréquenceOpticGroupe Afflelou appoints Carole Hogommat as General Manager of Optical and Hearing Sales
Groupe Afflelou announced that Carole Hogommat has been appointed General Manager of Optical and Hearing Sales. Previously leading the Alain Afflelou Acousticien brand for nearly four years, Hogommat now oversees optical activities in addition to her existing responsibilities and joins the group's executive committee. In this role, she manages all internal commercial operations in France. The 45-year-old joined Groupe Afflelou in 2023 after a career in beauty retail at Sephora and Clarins. Hogommat stated that combining the two professions offers significant development potential, emphasizing innovation, commercial excellence, and customer experience quality.
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