J.F. REY LAB and ROBERTET Release Limited SAKURA Eyewear Collaboration

1. 19:41
   Eyebook

   J.F. Rey Lab Releases Limited Sakura Eyewear with Robertet Fragrance

   J.F. Rey Lab has released Sakura, a limited-edition sunglasses collection inspired by Japanese cherry blossoms. The design combines fine metal structures with 3D-printed acetate elements to create an openwork, flower-like front. Each pair includes category 3 brown gradient polarised lenses with inner anti-reflective coatings and is restricted to 350 numbered pieces. The release features a collaboration with Robertet, the Grasse-based fragrance house, which developed a Cherry Blossom Eau de Toilette for the occasion. This 15 ml fragrance accompanies each set in a presentation box inspired by Japanese aesthetics, along with a custom-made case. The project integrates eyewear technology with olfactory design, positioning the product as a multisensory experience rather than standard optical wear.

2. 18:28
   Lookvision

   J.F. REY Lab and Robertet Collaborate on Limited-Edition SAKURA Sunglasses

   J.F. REY LAB, the brand’s creative experimentation space, has announced SAKURA, a limited-edition sunglasses collection developed in exclusive collaboration with fragrance house ROBERTET. Inspired by the ephemeral beauty of cherry blossoms, the design features a delicate metal structure combined with 3D-printed acetate rings. The eyewear includes category 3 polarized lenses with a brown gradient and an interior anti-reflective coating for UV protection. A custom-made cherry blossom-inspired fragrance accompanies each pair within its case, adding an olfactory dimension to the visual experience. Production is strictly limited to 350 numbered units, reflecting the lab’s focus on merging craftsmanship, innovation, and advanced technology in eyewear design.

1. 21:39
   OptikNow

   J.F. REY Unveils SAKURA Limited-Edition Sunglasses with ROBERTET Fragrance Collaboration

   J.F. REY has introduced SAKURA, a limited-edition sunglasses concept from its new experimental space, J.F. REY LAB. Inspired by cherry blossoms, the frame features a fine metal structure combined with 3D-printed acetate rings and Category 3 brown gradient polarized lenses with anti-reflective coating. Production is strictly limited to 350 numbered pieces. The project includes a collaboration with fragrance house ROBERTET, resulting in a bespoke Cherry Blossom Eau de Toilette included with each frame in a Japanese-inspired coffret. This multisensory approach aims to extend eyewear design beyond visual aesthetics into olfactory experience, marking J.F. REY’s first collaboration of this kind.

1. 17:11
   20/20 Europe

   J.F. REY Lab Announces First Limited Edition Collaboration Frame 'Sakura' with Robertet

   J.F. REY has announced the first project from its new experimental space, J.F. REY LAB: a limited edition collaboration frame named SAKURA. Developed with fragrance company ROBERTET, the sunglasses feature a bespoke cherry blossom-inspired scent included in the case alongside the frame. The design combines a fine metal structure with 3D-printed acetate rings and Category 3 brown gradient polarized lenses with anti-reflective coating. Production is strictly limited to 350 numbered pieces. This initiative marks the debut of the Lab’s approach to integrating craftsmanship, innovation, and multi-sensory experiences into eyewear design, representing a novel partnership between optical manufacturing and fragrance creation for the brand.

1. 21:00
   Optical Prism

   J.F. REY LAB and ROBERTET Announce Limited SAKURA Cherry Blossom Eyewear Collaboration

   J.F. REY LAB has announced a collaboration with fragrance house ROBERTET, introducing the SAKURA sunglasses collection limited to 350 numbered pieces. The eyewear features fine metal structures with sculptural, 3D-printed rims designed to resemble overlapping cherry blossom petals, fitted with Category 3 brown gradient polarized lenses and an inner anti-reflective coating. Each set includes the sunglasses, a custom case, a special presentation box, and a bespoke 15 ml Cherry Blossom Eau de Toilette created by ROBERTET. The announcement coincides with an in-person viewing event hosted by Villa Eyewear at LOFT Santa Monica on October 16–17, 2026.

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