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Published through 2026-11-02 15:11 UTC · Automated cloud publishing.

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Today 4 items
10-11Sun
  1. EyeSmart35

    David Green Eyewear Announces The Traveller and Off-U-Go Reader Ranges for Optometrists

    Cape Town-based David Green Eyewear announced two reader collections, The Traveller and Off-U-Go, available through selected optometrists worldwide. The Traveller features the Journey frame with a 20 mm folded profile and protective case. Off-U-Go includes four shapes: James, Christie, Ernest, and Fleming. Three of these frames offer blue-light protection, while Fleming remains a regular reader option. The company states its coating provides 35 per cent blue-light filtration without heavy yellow tinting, though it notes this does not replace correct reading strength or screen breaks. Available strengths range from plano to +3.50, allowing non-prescription patients to access blue-light lenses. Both ranges utilize optical-standard metal hinges.

10-10Sat
  1. Optical Prism30

    Karl Lagerfeld Introduces Fall/Winter 2026 Eyewear Collection Produced by Marchon

    Amsterdam-based fashion house Karl Lagerfeld has introduced its fall/winter 2026 eyewear collection, produced under licence by US manufacturer Marchon Eyewear. The line features sunglasses and optical frames for women and men, utilizing acetate and bio-injected materials. Designs incorporate the K/Autograph emblem and elongated logo as recurring signatures across cat-eye, square, and round pantos shapes. Color options range from black and tortoiseshell to lilac, sage green, blue, and mustard. Specific styles include a women’s acetate cat-eye sunglass with gradient lenses and metal temple details, alongside a square optical frame. Men’s offerings feature a lightweight square sunglass in bio-injected material and an acetate pantos optical frame, both displaying the elongated logo on temples. Each of the four distinct styles is available in four colorways. The collection appears in the brand's 'From Paris With Love' campaign, starring Paris Hilton and digital character NOT-KARL.

  2. Optical Prism57

    Innovative Eyewear Launches Camera-Free Lucyd Aero Smart Glasses Collection at $149 MSRP

    Innovative Eyewear, Inc. announced the launch of its Lucyd Aero™ smart eyewear collection, available exclusively at Lucyd.co with a $149 MSRP. The frames weigh between 1 and 1.2 oz, with the Lark style at 1 oz, positioning them among the lightest US-provided smartglasses. Designed to resemble traditional eyewear, the collection features no visible buttons or exterior lights, utilizing invisible touchpads for control. The glasses are camera-free and not always listening, activating only via touchpad for a privacy-first experience. Connected to the Lucyd app, they offer hands-free access to ChatGPT, Claude, and Gemini, along with Walkie, Newscasts, and translation features. CEO Harrison Gross stated the collection eliminates switching costs from traditional eyewear, while director Dibby Bartlett noted the weight and appearance address optician concerns regarding patient wearability.

  3. MIXED32

    Meta warns Ray-Ban Display developers that untrusted-content flag is not an enforced security boundary

    Meta’s documentation for WebMCP on Ray-Ban Display states that the `untrustedContentHint` flag is not an enforced security boundary, advising developers to validate all inputs and never accept the assistant’s account of actions without verification. The guidance, published ahead of a wide release, notes that WebMCP is currently off by default and enabled per device via Developer Mode or rollout. It highlights silent failures when using seven reserved tool names like `openUrl` and `goBack`. These instructions apply to glasses priced at £749 in the UK and €899 in Germany, emphasizing that text handed to the model may carry injection risks.

  4. MIXED62

    Xreal Store Listing Reveals Four Aura Configurations Despite FAQ Stating Product Not Announced

    A store listing on Xreal’s US website appeared on October 7, detailing four versions of its upcoming Android XR glasses, the Aura. The variants offer either 12GB RAM with 256GB storage or 16GB RAM with 512GB, each available in M (IPD 60-66mm) and L (IPD 66-72mm) frame sizes. Although the store tags the product as "Pre-order," Xreal’s FAQ denies this, describing it instead as an early reservation with final pricing and configurations to be announced closer to launch. The page lists a Fall 2026 expected launch across 28 countries, including the US, UK, Japan, and South Korea, but notably excludes Canada despite a summary line mentioning it. Hardware specifications include a Snapdragon Reality Elite platform, an XREAL X1S Spatial Coprocessor, and a 70-degree optical see-through display.

  5. MIXED47

    Quietglass README Discrepancy: Nineteen Apps Listed Despite "Eighteen" Heading

    The Quietglass project, a suite of free apps for Even Realities G2 smart glasses built on the official SDK, contains a documentation error. While the English README heading states "Eighteen apps," internal tables and build logs confirm nineteen applications. This discrepancy arose after a commit added the Xaventra HUD app hours before the file was read on October 8. The collection includes ten ready-to-use apps and nine self-hosted options, such as FlowList and PostureLens. Notably, no apps have been verified on physical hardware; all testing occurred in Even’s simulator against SDK 0.0.16. The project deliberately excludes features already native to the glasses, like teleprompter and calendar functions.

  6. The Eyewear Forum15

    Agbassio Eyewear Features The Philosopher Sunglasses in TEF Magazine Profile

    TEF Magazine profiles Aldo Farinola wearing The Philosopher sunglasses by Agbassio Eyewear, highlighting the brand’s Japanese craftsmanship. The softly squared acetate frame features rounded corners and subtle gold detailing, designed for quiet presence rather than attention. Manufactured in Japan using premium Japanese acetates and titanium, the eyewear incorporates gold-plated drill-through seven-barrel hinges for durability. Select titanium executions include palladium finishes. Agbassio derives its name from the Caucasian word "Agbas," symbolizing wisdom and respect. The brand positions itself as a visionary label where luxury is measured and restrained, merging Art Déco geometry with prestige craftsmanship. This profile emphasizes alignment between the wearer’s instinctive style and the frame’s intentional design, showcasing the product within the context of Foggia’s raw aesthetic.

  7. The Eyewear Forum15

    Wolfin Eyewear Features Anton Frame in Milky Green Colorway

    The Eyewear Forum highlights the Anton frame by Wolfin Eyewear, presented in a Milky Green colorway. This acetate model features softly squared lenses, a solid bridge, and softened edges within a compact construction. The Milky Green finish shifts between muted olive tones and translucent warmth depending on light exposure. Wolfin Eyewear, a Belgian brand founded by Inge De Muynck, specializes in vibrant, gender-neutral frames handcrafted in Italy using high-quality materials. The brand’s philosophy emphasizes individuality and inclusivity, often featuring everyday individuals rather than professional models in its campaigns. The Anton design is described as sophisticated yet restrained, intended to complement tailored attire without creating visual tension. No specific retail price, availability date, or geographic distribution limits are provided in the source material.

  8. The Eyewear Forum15

    DITA Lancier LSA-433 Air Lens Tested in Foggia

    Aldo Farinola wore the DITA Lancier LSA-433 with its Air lens configuration (DLS433-A-03) during a photoshoot in Foggia, southern Italy. The frame combines Japanese acetate rims with a titanium chassis and round-swaged temples. The Air lens is engineered for high-altitude brightness and intense direct light, aiming to control glare and reduce visual fatigue while maintaining detail. DITA Lancier offers three distinct lens configurations—Land, Sea, and Air—each designed for specific environmental conditions rather than generic use. The brand, founded in Los Angeles in 1995, emphasizes handcrafted production in Japan using premium materials like titanium and 18k gold detailing.

  9. The Eyewear Forum32

    Marcel + Dalí Launches Limited-Edition Luxury Eyewear Collection in Collaboration with Salvador Dalí Estate

    Art curator Marcel Katz, founder of Maison Marcel, launched Marcel + Dalí, a limited-edition luxury eyewear collection created in collaboration with the Salvador Dalí estate. The collection translates Dalí’s sculptural forms and visual codes into wearable objects rather than applying artwork to conventional frames. Each piece is crafted using precious metals and premium materials, developed between Miami and the South of France, and handcrafted by specialist artisans in Modena, Italy. Production quantities are intentionally restricted to emphasize collectibility. A portion of proceeds supports a nonprofit organization dedicated to helping children develop creative talents through the arts. Founded in 2021, Maison Marcel approaches eyewear as wearable sculpture, positioning this release within the growing intersection of independent eyewear, jewelry, and collectible design.

  10. The Eyewear Forum32

    ARHLO to Debut Expanded Collection at SILMO Paris 2026

    British eyewear brand ARHLO, distributed by Eyespace, will make its international debut at SILMO Paris 2026 on September 25. The launch features a significantly expanded optical range with 18 models across 52 SKUs and a new sunglass collection comprising 12 styles across 36 SKUs. Pre-orders opened through Eyespace on September 7. The collection emphasizes a "Properly Irreverent" identity, blending British heritage elements like tartan and tailoring with street culture influences from Camden and Glastonbury. Model names reference specific UK locations, such as Shoreditch for optical frames and Pyramid for sunglasses. Design details include bespoke hinges, patterned core wires, and etched shields. This expansion aims to establish ARHLO's distinct character beyond the UK market, where it is already present in independent practices.

  11. The Eyewear Forum35

    Gow Tanaka Launches Single-Author TANAKA Eyewear in East London Atelier

    Japan-born designer Gow Tanaka has established TANAKA Eyewear in an East London atelier, producing frames from Richlite compressed paper composite. The brand employs a single-author model where one maker handles each frame from cut to fitting, limiting production to approximately 48 units annually. Two initial silhouettes, Type-I and Type-RO, are offered through the permanent Black Archive line and the numbered Patina made-to-measure collection, which is capped at 150 examples per design. The material is designed to age, developing patina rather than remaining pristine, with oil and wax finishes replacing sealed coatings. Each piece includes serialisation tied to the owner, a five-year warranty, and kintsugi-informed repair options that preserve damage as part of the object’s history.

  12. The Eyewear Forum45

    HOET Announces H8 and F8 3D-Printed Titanium Frames for Retail Availability in November 2026

    Belgian eyewear brand HOET announced the H8 and F8, two new 3D-printed titanium designs featuring exaggerated architectural structures. The frames are scheduled for retail availability through HOET retailers starting November 2, 2026, following their international debut at SILMO Paris from September 25 to 28, 2026. Each model offers three lens sizes and finishes in Natural, Black, or Copper, functioning as both optical frames and sunglasses while maintaining lightweight properties. HOET describes the collection as a reaction against uniformity in contemporary eyewear, utilizing additive manufacturing to create forms difficult to achieve with traditional methods. The campaign was photographed by MITSLEEN in Bruges.

  13. Eyestylist30

    Rigards Unveils RG1081AGSE Rimless Sunglasses at SILMO Paris to Mark 15th Anniversary

    Rigards will reveal the RG1081AGSE, a rimless sunglass from its Gem & RareCraft series, at SILMO Paris starting Friday. This handcrafted frame marks the brand’s 15th anniversary in autumn 2026 and is nominated for a Silmo D’Or in the “Craftsmanship & Know-How” category. Constructed entirely from a proprietary recycled 925 sterling silver alloy, the design features natural diamonds on the bridge and colored gems on the arms, each haloed by hand-engraving. The elastic alloy allows for slim temples that reduce bulk while maintaining strength, resulting in a total weight of 19.5g with lenses. The material is sourced from remnants gathered from master jewellers’ benches, emphasizing circular production without loss of purity or quality.

  14. Eyestylist32

    MOREL par Jean Nouvel expands collaboration with rectangular and feminine circular frames at SILMO

    MOREL presented an expanded collection for its Jean Nouvel collaboration at SILMO, introducing two new silhouettes in 2026. The release features a low, narrow rectangular frame designed for younger audiences, available in acetate and titanium with neutral tones. The titanium version includes comfort pads, while the acetate offers visual depth; both support optical or sun lenses. Additionally, the line introduced its first distinctly feminine concept, reinterpreting the signature circle on a larger, more expressive scale while maintaining architectural discipline. This lightweight frame retains the collaboration’s core geometry but shifts proportions to create an ultra-feminine character. The expansion maintains the original design philosophy of radical simplicity and precision, extending the geometric vocabulary beyond the previous six years of circular-focused designs.

  15. INVISION25

    Eight Eyewear and Optical Products Announced in September

    Eight eyewear and optical products were announced this September. l.a.Eyeworks released a limited-edition Button frame in Yello, restricted to 100 numbered titanium units with proceeds benefiting the Gai Gherardi Fellowship. Garrett Leight introduced its 2026 Summer Capsule featuring two new sun styles and four exclusive acetate colors. Eschenbach Optik of America launched the Magno DIGITAL handheld video magnifier for low-vision patients. Marcolin debuted the Timberland Iconic Capsule, available exclusively in the U.S., incorporating genuine leather accents. CARROT unveiled an Analytics Dashboard for practice management. LA-PA presented its inaugural handcrafted eyewear collection inspired by Los Angeles architecture. Ferilli Eyewear introduced the Spinae style using prickly pear cactus fiber, while Plume Paris showcased the Delaware frame combining graphic patterning and architectural design.

  16. INVISION12

    McGee Group Marks 50th Anniversary with Mission-Driven Eyewear Portfolio

    Family-owned The McGee Group is celebrating its 50th anniversary in 2026 by offering independent eye care professionals a portfolio of distinctive eyewear brands, many featuring give-back missions. The collection ranges from feminine statement pieces to rugged, outdoor-inspired styles. Notable items include the Vera Bradley Evelina frame, part of the Foundation for Breast Cancer collection, which supports research funded by more than $43 million raised to date. Other highlighted models are Badgley Mischka’s Marleen and Piera, Mr Turk’s Kirk, Trina Turk’s Caron and Bacall, Jessica Lauren’s Unwavering, and Mossy Oak’s Castlewood, Cherry Creek, and El Dorado frames. MSRP prices for these specific models range from $128 to $300.

  17. 20/20 Europe25

    Francis de Lara Launches Fine Jewellery-Eyewear Collection with Limited Editions

    Francis de Lara, described as the world’s first fine jewellery-eyewear house, has introduced premium eyewear crafted from precious metals and gemstones. Each piece requires 250 to 750 hours of hand production. The debut collection, ‘Ribbons and Serpents,’ features materials including 24-karat gold, sterling silver, diamonds, emeralds, rubies, sapphires, amethysts, garnets, tourmaline, kunzite, and ebony accents, all ethically sourced. Styles are limited to editions of 12, ensuring unique stone and metal combinations. The brand also offers a more affordable diffusion line, FDL Editions, which are hand-finished. New Autumn/Winter models include ‘Arum,’ made with surgical stainless steel and responsibly-sourced gems, and ‘Snake Eyes,’ featuring gold-plated titanium and acetate with natural sapphires.

  18. 20/20 Europe35

    ANDRIVET Unveils 3D-Printed Titanium and Polyamide Eyewear Collection at MIDO 2026

    Eyewear designer Emmanuel Andrivet presented the ANDRIVET collection for the first time at MIDO 2026, featuring advanced 3D-printed titanium frames with precious finishes and lightweight polyamide designs. Inspired by nature, Art Nouveau, and Gaudí’s architecture, the limited-edition models include the titanium Chrysope and polyamide Duke and Flow. Each frame incorporates Redtenbacher Ypsilon hinges and Zeiss lenses. The eyewear is printed in Europe and assembled in Spain. Andrivet, who has over 30 years of experience in 3D design, previously collaborated with brands such as Cartier, Boucheron, and Yohji Yamamoto Eyewear.

  19. 20/20 Europe40

    Tommy Hilfiger Co-Designs MR HILFIGER 01 Optical Frame

    PVH Corp.'s Tommy Hilfiger unveiled the MR HILFIGER 01 optical frame, a premium style personally co-designed by Mr. Tommy Hilfiger and inspired by eyewear he wears himself. The Wellington-shaped frame features softly rounded lenses, bold acetate volumes, and signature details including an enamel Flag logo and asymmetric laminated stripes on the left temple tip. Manufactured by Safilo Group under license, the frame was showcased at the brand’s Spring 2027 runway show during New York Fashion Week. It is currently available on tommy.com, in TOMMY HILFIGER stores, and selected eyewear retailers worldwide.

  20. 20/20 Europe15

    Caroline Abram Unveils Starlight Eyewear Collection

    French eyewear label Caroline Abram has unveiled its new Starlight collection. The line features frames carved from single blocks of acetate, utilizing sculptural techniques such as faceting and notching to create structured volumes and pronounced reliefs that shift in perception with light and movement. The design vocabulary emphasizes generous proportions while maintaining a sense of tension through rhythmic shaping. The collection includes bold, expressive masks alongside softer styles intended for finer faces, aiming to balance contrast without adding weight. Caroline Abram describes the series as rooted in individuality and unapologetic femininity, distinguishing it from current aesthetic trends by focusing on singularity, colour, and dimension rather than conformity.

  21. 20/20 Europe57

    IKOSS Eyewear Wins Red Dot Design Award for Modular Frame System

    IKOSS Eyewear has received the 2026 Red Dot Design Concept Award for its new modular eyewear system. The design features a patented concentric-circle frame architecture that eliminates traditional hinges and screws, allowing front frames and temples to be exchanged in three seconds without tools. Manufactured from stainless steel with ±0.01 mm precision, the system has passed over 100,000 test cycles and is now in serial production, compliant with EN ISO 12870. IKOSS states this modularity extends product lifecycles and reduces repair costs by up to 70%. The platform also includes open interfaces for future AR applications and smart modules, aiming to offer distinctive products for the premium eyewear market.

  22. Contact Lens Spectrum65

    Xpanceo Partners With Contamac to Advance AR Contact Lens Manufacturing

    Xpanceo has partnered with Contamac to advance the development and manufacturing of augmented reality (AR) contact lenses. The collaboration aims to adapt Contamac’s established ophthalmic device manufacturing processes to support Xpanceo’s display and optical technologies, focusing on longer wear comfort, optical quality, and scalable production. Both soft and rigid lens options are being explored using standard geometries. A prototype utilizing a rigid lens demonstrates how stable structures help maintain precise positioning of display components without external devices. The companies employ a proprietary encapsulation method to integrate components directly into the polymer, ensuring clarity and preventing surface irregularities. Testing continues on various polymer formulations and curing conditions to achieve uniform integration while preserving component positioning.

  23. AR Insider27

    Xreal Aura Glasses Open at $1,279; Sony Transfers XR Patents to Meta

    Xreal announced its Aura Android XR glasses start at $1,279 for reservation holders in the US, Canada, Japan, and South Korea. The optical see-through device features 12GB memory, a 70-degree field of view, and Bose audio, with broader ordering expected soon and shipments beginning this year. Separately, records show Sony transferred 43 U.S. patent properties related to virtual, augmented, and mixed reality headsets to Meta between June and September 2026. This follows a December 2025 agreement covering an expected 419 global patents. Neither company issued statements on the transaction, and reporting does not confirm changes to PlayStation VR2 support. Additionally, Norway proposed temporary restrictions on camera-equipped smart glasses in public settings, though these measures have not yet become law.

  24. XREAL75

    XREAL and ASUS ROG Announce Partnership and Unveil ROG XREAL R1 AR Gaming Glasses at CES 2026

    At CES 2026 in Las Vegas, XREAL announced a strategic partnership with ASUS Republic of Gamers (ROG) and unveiled the ROG XREAL R1 AR Gaming Glasses. Described as the world’s first 240Hz micro-OLED FHD (1920 x 1080) gaming glasses, the R1 features an exclusive ROG Control Dock for connectivity with PCs and consoles via DisplayPort 1.4 and HDMI 2.0. The device weighs 91 grams and offers a 57° field of view, 3DoF spatial anchoring, electrochromic tinting, and Sound by Bose audio. Powered by XREAL’s X1 chip and patented X-Prism Optical Engine, it delivers a 171-inch virtual screen experience with 3ms motion-to-photon latency. The glasses are expected to ship globally in the first half of 2026.

    Editorial relevance: The launch of specialized AR gaming glasses by a major hardware partnership expands the addressable market for smart eyewear beyond general consumer use, potentially driving higher-value accessory sales in e-commerce channels.

10-9Fri
  1. Lookvision37

    Silhouette Updates Titan Minimal Art Eyewear Collection with Refined Titanium Design and New Color Palette

    Silhouette, the Austrian rimless eyewear leader, announced an evolution of its iconic Titan Minimal Art collection. The update features a more delicate nasal bridge, sharper overall silhouette, and bolder proportions while maintaining exceptional lightness. New metallic finishes include Astral Gold, Aurora Rosegold, and Starlight Rhodium in polished and matte options, complemented by subtle gradients in Mint, Pink, and Blue. Roland Keplinger, Director of Design, stated the goal was to evolve the 1999 icon without losing its essence. The collection integrates frames and lenses designed at the Silhouette Lens Lab in Linz under the Complete Eyewear philosophy.

  2. Banuba45

    Banuba Updates TINT Virtual Try-On Platform with Expanded Item Categories and Gift Selection Feature

    On July 19, 2023, Banuba released an update to its virtual makeup try-on platform, TINT. The new version expands the range of items available for trying on beyond makeup to include headwear, rings, necklaces, scarves, bracelets/watches, and sunglasses/eyeglasses. This addition targets specialized jewelry and eyewear brands as well as retailers with diverse product lines. Future updates are planned to add colored contacts and hair dyes. The release also introduces a gift selection feature allowing users to upload a photo of a recipient. An inbuilt recommendations AI analyzes the image to suggest fitting makeup products, aiming to reduce staff dependency and improve customer convenience during gift purchases.

  3. Banuba45

    Banuba Releases Face AR SDK v1.13.0 with Pupillary Distance and Biometric Match Features

    Banuba released Face AR SDK version 1.13.0 on May 3, 2024, introducing features aimed at improving eyewear try-on accuracy and expanding virtual makeup capabilities. The update includes pupillary distance measurement, which functions in real-time and post-processing to help select fitting sizes for eyewear products. A new biometric match feature allows the SDK to compare two faces for authentication or similarity assessments. Additionally, the release expands prefab support to include nails, nail textures, and colored contacts. The SDK now supports GLTF 2.0 standard extensions, including Draco compression and alternative PBR material methods, enhancing the realism of AR items like virtual makeup.

  4. Banuba40

    Banuba Updates TINT Shopify Plugin with AI Makeup Digitization and Guided Onboarding

    Banuba released an update to the TINT virtual try-on plugin for Shopify on January 21, 2026. The primary addition is automated AI makeup digitization, which extracts product data directly from merchant catalogs, replacing manual entry or bulk CSV uploads. This feature supports cosmetics, eyewear, and hair dyes. Currently exclusive to the Shopify plugin, Banuba plans to extend this functionality to its standalone version and Tiendanube plugin in the future. The update also introduces a guided onboarding flow for new users to simplify setup and enables merchants to independently tune individual colors within makeup palettes, aiming to speed up inventory management.

  5. Banuba57

    Banuba Updates Shopify Virtual Try-On Plugin with AI Eyewear Digitization and Contact Lens Support

    Banuba released an updated version of its TINT platform on June 3, 2026, introducing simplified AI eyewear digitization for its Shopify virtual try-on plugin. The new feature allows store owners to generate complete 3D models from just one or two photos of glasses or sunglasses, followed by manual size and fit adjustments. Additionally, the update includes a streamlined onboarding flow designed for non-technical users and expands supported product categories to include contact lenses, bringing the total to six (makeup, eyewear, contact lenses, hair dye, headwear, jewelry). These changes aim to make setting up virtual try-on faster and more convenient for merchants.

  6. Banuba35

    Banuba Reports Océane Achieved 32% Add-To-Cart Rate Using TINT Virtual Try-On

    Banuba announced that Brazilian cosmetics brand Océane reached a 32% add-to-cart rate in July using the TINT virtual try-on platform. The company initially piloted the technology for concealer and foundation, where rates rose from a 3% industry average to 20.15% within the first month, causing stock shortages. Banuba states this performance exceeds 1000% of the industry average. While the source lists support for categories including sunglasses and eyeglasses, the reported metrics specifically concern beauty products. These figures represent company-claimed results rather than independently verified data.

  7. DOZ Verlag65

    EssilorLuxottica Unveils Second-Generation Hearing Glasses 'Nuance Audio Plus' in Milan

    EssilorLuxottica introduced Nuance Audio Plus, the second generation of its hearing glasses, at an international event in Milan in late September. Designed for individuals with perceived mild to moderate hearing loss, the device integrates open-ear hearing technology into eyeglass frames alongside vision correction. According to the manufacturer, the new model offers increased amplification compared to the first generation, improved battery life, and clearer speech perception in noisy environments. When paired with an iPhone running iOS 16 or later, users can answer and end calls by double-tapping the frame. The collection will be presented at Booth 300 during the 70th EUHA International Congress in Hannover from October 14 to 16.

  8. Synsam Group67

    Synsam Group Launches Swedish-Made Eyewear Brand Isak V as Part of Reshoring Strategy

    Synsam Group has launched Isak V™, a new eyewear brand designed and manufactured in Sweden at its Production and Innovation Center in Frösön. This release marks a step in Synsam’s strategy to reshore production from Asia, with annual output expected to exceed 250,000 frames by 2028, up from approximately 100,000 in 2025. The Isak V collection comprises 14 ophthalmic acetate frames and three sunglasses featuring modern Scandinavian design, combining acetate fronts with metal temples. Priced at a recommended retail price of SEK 1,750, the collection will be available in all Synsam stores across the Nordic region starting February 12, 2026. CEO Håkan Lundstedt stated that consolidating design and production locally strengthens competitiveness and reduces dependency on global supply chains.

    Editorial relevance: The launch of Isak V highlights Synsam's strategic reshoring of eyewear production to Sweden, aiming to strengthen supply chain control and local manufacturing capabilities.

  9. Mister Spex65

    Mister Spex launches EyeD, its first custom 3D-printed eyewear collection available in 37 stores

    On October 4, 2023, Mister Spex announced the launch of EyeD, its first own-brand custom collection of 3D-printed eyewear. The service utilizes in-house facial scanning technology via tablets in-store to measure parameters such as nose bridge width and temple length, ensuring a personalized fit. Customers can currently choose from six models and seven colors. The glasses are made from high-quality polyamide using a resource-saving process, with production taking three to four weeks. Initially, EyeD is available for order in 37 Mister Spex stores across Germany and Austria at a price of 249 euros plus lenses.

    Editorial relevance: Mister Spex's introduction of a custom 3D-printed eyewear line demonstrates the integration of in-store digital scanning technology with physical retail to enhance fit and comfort.

  10. Mister Spex55

    Mister Spex Launches New Private Label “Mister Spex MOOVE” for Sports Eyewear

    On August 26, 2024, Mister Spex SE launched “Mister Spex MOOVE,” a new private label collection targeting the growing sports eyewear market. The range includes seven models—three prescription glasses and four sunglasses—and two accessory models, each available in three color variants. Key features include patented Wing designs for secure fits, flexible wire temples, and high-tech lenses offering UV protection. Developed with resource-efficient injection molding, the collection aims to enhance brand positioning in premium segments and reach new customer groups. Europe currently holds approximately 32% of the global sports eyewear market share. The products are available online and in selected Mister Spex stores.

  11. Mister Spex45

    Mister Spex Launches SpexPro Premium Private Label Lenses in Germany

    On September 10, 2024, Mister Spex SE launched SpexPro, a new premium private label lens brand developed in Germany. The lenses offer custom-made prescriptions with high-quality coatings for clarity, sharpness, comfort, protection, and durability. Available online and in all Mister Spex stores, the launch aims to increase revenue share within the prescription eyewear segment and enhance profitability. Stephan Schulz-Gohritz, Chairman of the Management Board and CFO, stated that SpexPro marks a milestone in strengthening the premium private label segment and expanding market share. Mister Spex, an omnichannel optician founded in 2007, operates four online shops across Europe and 65 retail stores in Germany.

  12. Mister Spex15

    Mister Spex Offers Blue Light Filter Lenses for Digital Eye Strain

    On October 10, 2024, Mister Spex SE announced the availability of blue light filter lenses for nearly all eyewear models to combat digital eye strain. The omnichannel optician states these lenses filter significant portions of screen-emitted blue light to reduce symptoms like dry eyes and sleep disturbances. Customers can select this technology for both single vision and varifocal glasses. Stefanie Berger, an optometrist at Mister Spex, emphasized the goal of long-term eye protection alongside fashion. The company also recommends behavioral changes such as the '20-20-20 rule' and using artificial tears. This initiative targets users experiencing high daily screen exposure from work or streaming, offering a solution integrated into their existing optical purchases without requiring separate devices.

  13. Mister Spex15

    Mister Spex Promotes Driving-Specific Eyewear and Free Eye Tests for Road Safety

    Mister Spex SE, an omnichannel optician, highlighted its range of customized glasses designed to improve visibility and safety for drivers in poor lighting conditions. The company offers anti-reflective lenses to minimize glare from headlights, polarized lenses to filter reflections from wet surfaces, and tinted lenses to enhance contrast for traffic lights. For varifocal wearers, Mister Spex provides custom-fitted lenses but notes a necessary adjustment period. Additionally, the retailer offers free driving licence eye tests to all holders, recommending biennial checks to ensure adequate vision. Stefanie Berger, an optometrist at Mister Spex, emphasized that their products aim to optimize vision while enhancing comfort and safety on every journey.

  14. Megane Top / Megane Ichiba35

    Megane Top launches MEGANE ICHIBA FIT PLUS contact lens solution at Megane Ichiba stores

    Megane Top, headquartered in Shizuoka City, has launched the MEGANE ICHIBA FIT PLUS contact lens solution for sale at all Megane Ichiba stores nationwide. Priced at 880 yen including tax, this product is designed to be applied before inserting lenses rather than after discomfort occurs, aiming to support a comfortable wearing experience. The formulation includes two amino acids (taurine and aspartic acid) and chondroitin sulfate as a viscosity agent to protect the corneal surface. It also contains hydroxypropyl methylcellulose and polyvinyl alcohol to create a moisture veil on the lens, which helps prevent protein and lipid deposits from adhering. The company states that one bottle is sufficient for all types of contact lenses, eliminating the need for multiple products.

  15. Megane Top / Megane Ichiba35

    Megane Top launches MEGANE ICHIBA 2WEEK MAX contact lenses with high oxygen permeability

    Megane Top has launched the MEGANE ICHIBA 2WEEK MAX, a two-week replacement contact lens made from silicone hydrogel material. The product combines high oxygen permeability with softness to reduce eye burden during extended wear and minimize dryness or redness risks. It features sodium hyaluronate and sodium alginate in the storage solution for prolonged moisture, along with UV protection. The lenses are available at all Megane Ichiba stores nationwide and on the official website for 3,350 yen including tax. A launch promotion offering 30% off (2,345 yen including tax) for first-time purchases is valid through September 30, 2026, exclusively for in-store transactions.