Daily briefing · 2026-10-27 · TuesdayDaily briefing
EYEWEARSEARCH NEWS
EU to impose two-euro handling fee on non-EU packages from November 1
Starting November 1, the European Union will levy a permanent two-euro handling fee on each type of item in packages sent from outside the EU. This measure introduces a new cost structure for cross-border e-commerce shipments entering the bloc.
Ecommerce & Channels
Banuba Compares Pricing Models for Eight Shopify Virtual Try-On Apps in 2026
Banuba published a comparison of eight Shopify virtual try-on apps as of October 2026, noting monthly costs range from $14.99 to $1,299. The analysis distinguishes between three billing units: per-try-on generations (used by six apps), digitized products (Camweara), and free built-in media (Shopify). It highlights that entry-level plans often have higher per-unit costs at volume compared to premium tiers. Key findings include that four apps charge overage fees between $0.10 and $0.17 per extra try-on, while Banuba is the only app listed without auto-charged overages. The report also contrasts real-time AR solutions, such as Banuba and Camweara, with AI photo generation apps, advising retailers to match the technology to their product category, particularly for face-worn items like eyewear.
Policy & Trade
FashionUnited — BusinessEU to impose two-euro handling fee on non-EU packages from November 1
Starting November 1, the European Union will levy a permanent two-euro handling fee on each type of item in packages sent directly to consumers from outside the bloc. This measure aims to curb the influx of low-value imports, particularly from China via platforms like AliExpress and Temu, and compensate customs authorities for increased workload. The fee applies regardless of parcel value and is separate from the temporary three-euro duty on small parcels introduced in July. While the EU states consumers will not pay this fee directly, online marketplaces and sellers are responsible for it and may pass costs to buyers through price adjustments. Officials note that imports have fallen by approximately 64 percent since the July duty was implemented, though they caution it is too early to draw firm conclusions.