Daily briefing · 2026-10-04 · SundayDaily briefing
EYEWEARSEARCH NEWS
ZEISS Launches MyoActive Lens; Meta Names Ranveer Singh Ray-Ban Ambassador in India
ZEISS Vision Care has announced the global launch of MyoActive, a spectacle lens designed for myopia management. Concurrently, Meta named actor Ranveer Singh as the first brand ambassador for Ray-Ban and Ray-Ban Meta in India alongside the Gen 3 launch.
Products & Technology
InsightZEISS Announces Global Launch of MyoActive Myopia Management Lens
ZEISS Vision Care announced the global launch of MyoActive on 1 October, introducing a spectacle lens designed to correct children’s vision and slow myopia progression. The company describes it as the first myopia management lens applying Dynamic Signal Theory, combining myopic defocus with variable signals via Micro Optical Variable Elements (M.O.V.E.) on the front surface and ClearFocus design on the back. ZEISS reports clinical results from an ongoing two-year trial in China showing that after 12 months, children wearing MyoActive had 0.60 dioptres less myopia progression and 0.22 millimetres less axial elongation compared to those wearing single-vision lenses. Mean progression in the MyoActive group was -0.23 D. ZEISS states 98% of children adapted within one week. MyoActive joins the ZEISS Myopia Management Collective.
Meta NewsroomFirst partyMeta Announces Ranveer Singh as Brand Ambassador for Ray-Ban and Ray-Ban Meta in India Alongside Gen 3 Launch
Meta announced actor Ranveer Singh as the first brand ambassador for Ray-Ban and Ray-Ban Meta in India. Concurrently, Ray-Ban Meta (Gen 3) AI glasses became available in the country at prices starting from INR 44,300 via meta.com, in.rayban.com, and select retailers. The Gen 3 model features a slimmer design, up to nine hours of battery life, a new customizable action button, and a 6-mic array that reduces background noise by over 90%. It offers 27 color and lens combinations across Aviator, Zena, and Wayfarer styles, including a limited-edition Aviator for the 90th anniversary. Additionally, Meta revealed upcoming plans for lighter Ray-Ban Meta Audio glasses and the integration of the Muse AI agent for hands-free assistance.