Daily briefing · 2026-10-13 · TuesdayDaily briefing
EYEWEARSEARCH NEWS
Synsam Group Launches Swedish-Made Eyewear Brand Isak V
Synsam Group has introduced Isak V™, a new eyewear brand designed and manufactured in Sweden as part of its reshoring strategy. The launch highlights the company's commitment to local production through its Production and Innovation facilities.
Products & Technology
Synsam Group Launches Swedish-Made Eyewear Brand Isak V as Part of Reshoring Strategy
Synsam Group has launched Isak V™, a new eyewear brand designed and manufactured in Sweden at its Production and Innovation Center in Frösön. This release marks a step in Synsam’s strategy to reshore production from Asia, with annual output expected to exceed 250,000 frames by 2028, up from approximately 100,000 in 2025. The Isak V collection comprises 14 ophthalmic acetate frames and three sunglasses featuring modern Scandinavian design, combining acetate fronts with metal temples. Priced at a recommended retail price of SEK 1,750, the collection will be available in all Synsam stores across the Nordic region starting February 12, 2026. CEO Håkan Lundstedt stated that consolidating design and production locally strengthens competitiveness and reduces dependency on global supply chains.
Market & Consumers
ZVA Report Shows Stable German Optical Market with Low Online Sales Share
The Central Association of Opticians and Optometrists (ZVA) released its 2025/26 industry report, indicating a stable but less dynamic German optical market. Revenue rose by 0.6% in 2025 to over €7 billion, lagging behind inflation, while complete eyeglass sales dropped 2% to nearly 12 million units. The number of optical businesses fell to approximately 10,700, with the top ten companies now holding 55% of total revenue. Online sales of glasses and accessories remained insignificant at a 5% revenue share, with only 6% of purchases decided online. ZVA President Kai Jaeger noted that structural changes are advancing, particularly affecting small owner-operated businesses due to succession issues. The report emphasizes that personal consultation remains the dominant model, though digital tools like online booking are increasingly adopted.