The Central Association of Opticians and Optometrists (ZVA) released its 2025/26 industry report, indicating a stable but less dynamic German optical market. Revenue rose by 0.6% in 2025 to over €7 billion, lagging behind inflation, while complete eyeglass sales dropped 2% to nearly 12 million units. The number of optical businesses fell to approximately 10,700, with the top ten companies now holding 55% of total revenue. Online sales of glasses and accessories remained insignificant at a 5% revenue share, with only 6% of purchases decided online. ZVA President Kai Jaeger noted that structural changes are advancing, particularly affecting small owner-operated businesses due to succession issues. The report emphasizes that personal consultation remains the dominant model, though digital tools like online booking are increasingly adopted.
Editorial relevance: The report provides authoritative data on the German optical market, highlighting that online sales remain a minor channel compared to brick-and-mortar retail.
At the opti 2026 trade fair in Munich, SPECTARIS reported that the German consumer optics industry exceeded €5 billion in revenue for the first time in 2025, achieving low single-digit growth. While domestic sales rose by approximately 0.5 percent amid consumer restraint, foreign business grew more dynamically at nearly 3 percent, maintaining an export share of around 50 percent. Preliminary data indicates a slight decline in employment during 2025, with companies expecting stable to slightly decreasing staffing levels in 2026. For the current year, firms anticipate similar overall revenue trends, driven primarily by stronger international performance. The association also outlined product trends for 2026, including modular designs, 3D-printed glasses, sustainable materials, and digital health features like myopia management.
Editorial relevance: The report highlights a divergence between domestic and international growth, emphasizing the critical role of cross-border trade in sustaining revenue for the German consumer optics sector.
During its Q4 2025 earnings report, EssilorLuxottica announced that it sold more than 7 million units of Ray-Ban and Oakley smart glasses in 2025 alone. This figure represents more than triple the volume from 2024 and suggests approximately 9 million units have been sold since the launch of Ray-Ban Meta two and a half years ago. The company described these products as the dominant driver of wholesale growth in the second half of the year, noting exponential growth in North American wholesale. This announcement follows Bloomberg reports that Meta and EssilorLuxottica are discussing doubling or tripling production capacity, potentially raising targets to 20–30 million units by 2026. The data underscores strong consumer demand for smart eyewear amidst increasing competition from Apple, Google, and Samsung.
Editorial relevance: The reported sales figures and production capacity discussions highlight the rapid scaling of smart eyewear, a key growth segment for online and omnichannel retail.
To mark World Sight Day on October 8, 2026, Mister Spex and Skleo Health published their 2026 Eye Health Report, analyzing 13,986 professional screenings conducted at over 60 Mister Spex stores across Germany. The data reveals that 29% of participants who reported no symptoms showed findings requiring further assessment, rising to 61% among those aged over 60. Additionally, 14% of all participants had at least one clinical abnormality, such as reduced visual acuity or signs indicating drusen or glaucoma. The report also identifies a preventive care gap, with 81% of participants not having seen an ophthalmologist in more than two years or never having had an examination. Mister Spex offers these store-based checks to identify potential issues early and connect customers with specialist ophthalmology care via the Skleo Health platform.
Editorial relevance: The report highlights a significant gap in preventive eye care and asymptomatic clinical findings, underscoring the value of accessible in-store screening services for optical retailers.
The Vision Council released its Market inSights and Provider inSights reports for Q1-Q2 2026, revealing that while the optical industry surpassed $19 billion in value in Q2 2026, this growth was primarily due to higher per-unit pricing. Unit volumes declined across nearly all categories, with exam volume dropping by nearly 2.5 million visits compared to the first half of 2025. Provider sentiment softened significantly; 63% believe the U.S. economy worsened in early 2026, and 61% reported tariffs impacting their practices. Despite these headwinds, 49% of providers now offer smart eyewear, up from 39% a year ago, and 92% carry frames priced at $350 or more.
Latest development9-30 10:14Vision Council reports stabilizing eyewear market
Editorial relevance: This report highlights that optical market revenue growth is driven by price increases rather than volume, with significant declines in patient visits and provider confidence affecting the broader eyewear supply chain.
MIDO reports that Italian eyewear exports totaled just over €2.7 billion in the first half of 2026, a 2.7% decrease year-on-year. The decline was primarily driven by a 25.1% drop in exports to the United States, reflecting ongoing trade tensions and tariff uncertainties. However, Europe reinforced its position as the primary market with 4.4% growth, led by strong performances in Germany (+7.1%) and Poland (+20.9%). Monthly trends indicated a gradual recovery, with June exports rising 3.7%. Domestically, the Italian optical market remained stable at approximately €1.8 billion (+0.3%), contrasting with a 2.8% decline across major European markets. ANFAO President Lorraine Berton emphasized the industry's geographic rebalancing and resilience despite persistent pressure from the US market.
Editorial relevance: The report provides critical data on how tariff policies and trade tensions are reshaping Italian eyewear export flows, highlighting a strategic shift from the US to European markets.
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United Opticians AssociationSelectedEditorial score6565
The United Opticians Association reports on a peer-reviewed workforce model published in Ophthalmology, which projects that under current conditions, the U.S. optician workforce will meet only 76% of demand by 2035. If policy barriers to eye care lessen, this adequacy rate is expected to fall further to 60%. The article notes that while roughly 6,800 positions open annually, retirements are outpacing new entrants. Unlike standardized medical fields, opticianry lacks a unified national training standard, leading to fragmented state-level requirements. In response to these shortages, Walmart launched a fully funded two-year Associate-to-Optician degree program in 2026, with licensed opticians at its stores earning an average starting wage of $33.75 per hour.
Editorial relevance: The workforce model and demographic data highlight a structural supply gap in opticianry that directly impacts the availability of professional fitting services essential for eyewear ecommerce fulfillment.