Ray-Ban Meta Launches Audio-Only Line and Gen 3 Smart Glasses with Expanded Optical Options
Ray-Ban Meta announced two new product families: Ray-Ban Meta Audio, which removes the camera to focus on open-ear speakers and Meta AI features, and Ray-Ban Meta (Gen 3), featuring 3K Ultra HD cameras and six microphones. The Audio line debuts in Clubmaster and Burbank frames at €349 starting October 13, while Gen 3 includes Wayfarer, Aviator, and Zena designs priced from €449. Both lines offer extensive lens options, including prescription, Transitions®, polarized, and blue-light filtering variants. Availability is expanding to markets such as South Africa, Portugal, Poland, Malaysia, Thailand, Indonesia, the Philippines, and New Zealand. Additionally, the Meta Ray-Ban Display line will reach Canada and the UK on September 24, followed by Italy, France, and Germany on October 13.
Editorial relevance: The launch expands the smart eyewear product line with distinct audio-only and camera-equipped models, offering diverse optical configurations and international availability that directly impact online retail assortment.