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Published through 2026-11-02 13:45 UTC · Automated cloud publishing.

#Product Launch

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10-28Wed
  1. ZEISS Vision Care22

    ZEISS Vision Care launches five visual health video formats on YouTube and TikTok

    ZEISS Vision Care announced the launch of a new series of visual health video content on YouTube and TikTok. The initiative features five distinct formats tailored to each platform’s audience, aiming to make complex topics like myopia, astigmatism, and eye exams more accessible and entertaining. On YouTube, "Clearly Explained" offers educational insights from experts, while "Science Behind" connects innovation with real-world impact through interviews. On TikTok, short-form concepts include "Vision Answered," which addresses community questions; "Vision Revision," providing humorous classroom-style lessons; and "Make it ZEISS," using analogies from fashion or sports to simplify vision topics. This strategy responds to a ZEISS survey indicating that 85% of consumers expect lens brands to provide guidance beyond sales.

10-27Tue
  1. Julbo50

    Julbo and MerConcept Announce Reused-Carbon Sunglasses for Route du Rhum

    Eyewear brand Julbo and maritime firm MerConcept announced a collaboration to produce sunglasses using carbon from offshore racing sailboats. The partnership resulted in two limited-edition models, OFFSHORE KARBON and KEEN KARBON, featuring temples made from manufacturing offcuts and damaged boat parts. Designed for sailors, the glasses utilize bio-circular polycarbonate lenses with 60% plant-based content and SPECTRON HD technology offering 80% polarization. The announcement precedes the Route du Rhum race on November 1, 2026, where MerConcept skippers will wear the eyewear. Production involves handcrafted assembly by BYKARBON and includes recycled felt pouches. This initiative aims to reduce carbon footprints while maintaining performance standards for demanding sea conditions.

10-10Sat
  1. XREAL75

    XREAL and ASUS ROG Announce Partnership and Unveil ROG XREAL R1 AR Gaming Glasses at CES 2026

    At CES 2026 in Las Vegas, XREAL announced a strategic partnership with ASUS Republic of Gamers (ROG) and unveiled the ROG XREAL R1 AR Gaming Glasses. Described as the world’s first 240Hz micro-OLED FHD (1920 x 1080) gaming glasses, the R1 features an exclusive ROG Control Dock for connectivity with PCs and consoles via DisplayPort 1.4 and HDMI 2.0. The device weighs 91 grams and offers a 57° field of view, 3DoF spatial anchoring, electrochromic tinting, and Sound by Bose audio. Powered by XREAL’s X1 chip and patented X-Prism Optical Engine, it delivers a 171-inch virtual screen experience with 3ms motion-to-photon latency. The glasses are expected to ship globally in the first half of 2026.

    Editorial relevance: The launch of specialized AR gaming glasses by a major hardware partnership expands the addressable market for smart eyewear beyond general consumer use, potentially driving higher-value accessory sales in e-commerce channels.

10-9Fri
  1. Banuba45

    Banuba Updates TINT Virtual Try-On Platform with Expanded Item Categories and Gift Selection Feature

    On July 19, 2023, Banuba released an update to its virtual makeup try-on platform, TINT. The new version expands the range of items available for trying on beyond makeup to include headwear, rings, necklaces, scarves, bracelets/watches, and sunglasses/eyeglasses. This addition targets specialized jewelry and eyewear brands as well as retailers with diverse product lines. Future updates are planned to add colored contacts and hair dyes. The release also introduces a gift selection feature allowing users to upload a photo of a recipient. An inbuilt recommendations AI analyzes the image to suggest fitting makeup products, aiming to reduce staff dependency and improve customer convenience during gift purchases.

  2. Banuba45

    Banuba Releases Face AR SDK v1.13.0 with Pupillary Distance and Biometric Match Features

    Banuba released Face AR SDK version 1.13.0 on May 3, 2024, introducing features aimed at improving eyewear try-on accuracy and expanding virtual makeup capabilities. The update includes pupillary distance measurement, which functions in real-time and post-processing to help select fitting sizes for eyewear products. A new biometric match feature allows the SDK to compare two faces for authentication or similarity assessments. Additionally, the release expands prefab support to include nails, nail textures, and colored contacts. The SDK now supports GLTF 2.0 standard extensions, including Draco compression and alternative PBR material methods, enhancing the realism of AR items like virtual makeup.

  3. Banuba40

    Banuba Updates TINT Shopify Plugin with AI Makeup Digitization and Guided Onboarding

    Banuba released an update to the TINT virtual try-on plugin for Shopify on January 21, 2026. The primary addition is automated AI makeup digitization, which extracts product data directly from merchant catalogs, replacing manual entry or bulk CSV uploads. This feature supports cosmetics, eyewear, and hair dyes. Currently exclusive to the Shopify plugin, Banuba plans to extend this functionality to its standalone version and Tiendanube plugin in the future. The update also introduces a guided onboarding flow for new users to simplify setup and enables merchants to independently tune individual colors within makeup palettes, aiming to speed up inventory management.

  4. Banuba57

    Banuba Updates Shopify Virtual Try-On Plugin with AI Eyewear Digitization and Contact Lens Support

    Banuba released an updated version of its TINT platform on June 3, 2026, introducing simplified AI eyewear digitization for its Shopify virtual try-on plugin. The new feature allows store owners to generate complete 3D models from just one or two photos of glasses or sunglasses, followed by manual size and fit adjustments. Additionally, the update includes a streamlined onboarding flow designed for non-technical users and expands supported product categories to include contact lenses, bringing the total to six (makeup, eyewear, contact lenses, hair dye, headwear, jewelry). These changes aim to make setting up virtual try-on faster and more convenient for merchants.

  5. Synsam Group67

    Synsam Group Launches Swedish-Made Eyewear Brand Isak V as Part of Reshoring Strategy

    Synsam Group has launched Isak V™, a new eyewear brand designed and manufactured in Sweden at its Production and Innovation Center in Frösön. This release marks a step in Synsam’s strategy to reshore production from Asia, with annual output expected to exceed 250,000 frames by 2028, up from approximately 100,000 in 2025. The Isak V collection comprises 14 ophthalmic acetate frames and three sunglasses featuring modern Scandinavian design, combining acetate fronts with metal temples. Priced at a recommended retail price of SEK 1,750, the collection will be available in all Synsam stores across the Nordic region starting February 12, 2026. CEO Håkan Lundstedt stated that consolidating design and production locally strengthens competitiveness and reduces dependency on global supply chains.

    Editorial relevance: The launch of Isak V highlights Synsam's strategic reshoring of eyewear production to Sweden, aiming to strengthen supply chain control and local manufacturing capabilities.

  6. Synsam Group55

    Synsam launches Alicia Lind eyewear brand as part of Swedish production expansion

    Synsam Group has launched Alicia Lind, a new eyewear brand designed and manufactured at its Production and Innovation Center in Frösön, Sweden. This initiative supports the company's strategy to reshore production and enhance supply chain resilience. The collection includes 14 ophthalmic acetate frames and six sunglasses, targeting modern women with high-quality designs at an attractive price point. Recommended prices are SEK 2,500 for eyeglasses and SEK 1,500 for sunglasses. The brand will be available in all Synsam stores across the Nordics starting March 12, 2026. Synsam reported producing approximately 100,000 frames in 2025, with plans to double capacity to around 200,000 frames in 2026.

  7. Synsam Group50

    Synsam launches Alicia Lind eyewear brand produced in Sweden

    Synsam Group launched Alicia Lind™, a new eyewear brand designed and manufactured at its Production and Innovation Center in Frösön, Jämtland. The collection includes 14 ophthalmic acetate frames and six sunglasses, available in all Synsam stores across the Nordics starting March 12, 2026. Recommended prices are SEK 2,500 for eyeglasses and SEK 1,500 for sunglasses. This launch supports Synsam’s strategy to reshore production and increase value chain control. The Frösön factory, inaugurated in 2022, produced approximately 100,000 frames in 2025, with plans to double output to roughly 200,000 frames in 2026. CEO Håkan Lundstedt stated that local production aims to improve flexibility, reduce supply chain risks, and strengthen margins over time.

  8. Mister Spex65

    Mister Spex launches EyeD, its first custom 3D-printed eyewear collection available in 37 stores

    On October 4, 2023, Mister Spex announced the launch of EyeD, its first own-brand custom collection of 3D-printed eyewear. The service utilizes in-house facial scanning technology via tablets in-store to measure parameters such as nose bridge width and temple length, ensuring a personalized fit. Customers can currently choose from six models and seven colors. The glasses are made from high-quality polyamide using a resource-saving process, with production taking three to four weeks. Initially, EyeD is available for order in 37 Mister Spex stores across Germany and Austria at a price of 249 euros plus lenses.

    Editorial relevance: Mister Spex's introduction of a custom 3D-printed eyewear line demonstrates the integration of in-store digital scanning technology with physical retail to enhance fit and comfort.

  9. Mister Spex55

    Mister Spex Launches New Private Label “Mister Spex MOOVE” for Sports Eyewear

    On August 26, 2024, Mister Spex SE launched “Mister Spex MOOVE,” a new private label collection targeting the growing sports eyewear market. The range includes seven models—three prescription glasses and four sunglasses—and two accessory models, each available in three color variants. Key features include patented Wing designs for secure fits, flexible wire temples, and high-tech lenses offering UV protection. Developed with resource-efficient injection molding, the collection aims to enhance brand positioning in premium segments and reach new customer groups. Europe currently holds approximately 32% of the global sports eyewear market share. The products are available online and in selected Mister Spex stores.

  10. Mister Spex40

    Mister Spex Adds Jacquemus Sunglasses to Premium Portfolio

    On September 2, 2024, Mister Spex SE announced the addition of the Jacquemus sunglasses collection to its premium portfolio. The new assortment is available online and in select physical stores across Europe. The collection comprises ten models crafted from high-quality acetate, featuring bold designs, a color palette ranging from black to vibrant yellows and blues, and gold accents with the iconic logo. All frames provide 100% UV protection. This expansion aims to strengthen Mister Spex’s position in the premium segment and support profitability goals. Stephan Schulz-Gohritz, Chairman of the Management Board and CFO, stated the move aligns with their vision to offer customers access to coveted global brands.

  11. Mister Spex45

    Mister Spex Launches SpexPro Premium Private Label Lenses in Germany

    On September 10, 2024, Mister Spex SE launched SpexPro, a new premium private label lens brand developed in Germany. The lenses offer custom-made prescriptions with high-quality coatings for clarity, sharpness, comfort, protection, and durability. Available online and in all Mister Spex stores, the launch aims to increase revenue share within the prescription eyewear segment and enhance profitability. Stephan Schulz-Gohritz, Chairman of the Management Board and CFO, stated that SpexPro marks a milestone in strengthening the premium private label segment and expanding market share. Mister Spex, an omnichannel optician founded in 2007, operates four online shops across Europe and 65 retail stores in Germany.

  12. Mister Spex15

    Mister Spex Promotes Driving-Specific Eyewear and Free Eye Tests for Road Safety

    Mister Spex SE, an omnichannel optician, highlighted its range of customized glasses designed to improve visibility and safety for drivers in poor lighting conditions. The company offers anti-reflective lenses to minimize glare from headlights, polarized lenses to filter reflections from wet surfaces, and tinted lenses to enhance contrast for traffic lights. For varifocal wearers, Mister Spex provides custom-fitted lenses but notes a necessary adjustment period. Additionally, the retailer offers free driving licence eye tests to all holders, recommending biennial checks to ensure adequate vision. Stefanie Berger, an optometrist at Mister Spex, emphasized that their products aim to optimize vision while enhancing comfort and safety on every journey.

  13. Mister Spex75

    Mister Spex Launches Germany's First Online Eyewear Subscription Model

    On August 4, 2025, Mister Spex launched "Mister Spex Switch," becoming the first optical retailer in Germany to offer a subscription-based eyewear rental model online. The service allows customers to select at least two pairs of glasses during checkout, with the option to exchange one model after twelve months. The package includes insurance, free lens adjustments, and an annual eye health check, providing access to approximately 100 brands and 12,000 products. Following its retail store launch on May 14, 2025, which saw over 3,000 subscriptions and accounted for around 10% of total store revenue in June and July, the digital expansion aims to scale recurring revenue streams. CEO Tobias Krauss noted that the subscription model drives higher average order values, approximately three times those of standard purchases, and attracts new customers, with over 40% of subscribers being first-time buyers.

    Editorial relevance: Mister Spex's introduction of an online subscription model for eyewear rental represents a significant shift in the German optical market, aiming to drive recurring revenue and enhance customer retention through digital channels.

  14. Megane Top / Megane Ichiba35

    Megane Top launches MEGANE ICHIBA FIT PLUS contact lens solution at Megane Ichiba stores

    Megane Top, headquartered in Shizuoka City, has launched the MEGANE ICHIBA FIT PLUS contact lens solution for sale at all Megane Ichiba stores nationwide. Priced at 880 yen including tax, this product is designed to be applied before inserting lenses rather than after discomfort occurs, aiming to support a comfortable wearing experience. The formulation includes two amino acids (taurine and aspartic acid) and chondroitin sulfate as a viscosity agent to protect the corneal surface. It also contains hydroxypropyl methylcellulose and polyvinyl alcohol to create a moisture veil on the lens, which helps prevent protein and lipid deposits from adhering. The company states that one bottle is sufficient for all types of contact lenses, eliminating the need for multiple products.

  15. Megane Top / Megane Ichiba35

    Megane Top launches MEGANE ICHIBA 2WEEK MAX contact lenses with high oxygen permeability

    Megane Top has launched the MEGANE ICHIBA 2WEEK MAX, a two-week replacement contact lens made from silicone hydrogel material. The product combines high oxygen permeability with softness to reduce eye burden during extended wear and minimize dryness or redness risks. It features sodium hyaluronate and sodium alginate in the storage solution for prolonged moisture, along with UV protection. The lenses are available at all Megane Ichiba stores nationwide and on the official website for 3,350 yen including tax. A launch promotion offering 30% off (2,345 yen including tax) for first-time purchases is valid through September 30, 2026, exclusively for in-store transactions.

  16. Megane Top / Megane Ichiba20

    Megane Top releases new Crapt web CMs featuring TOMORROW X TOGETHER members ahead of product launch

    Megane Top, operating under the brand name "Megane Ichiba," released four new web commercials for its original eyewear label "Crapt" on September 15, 2026. The ads feature TOMORROW X TOGETHER members BEOMGYU, TAEHYUN, and HUENINGKAI as new characters, depicting everyday scenarios such as crosswalks, gyms, and convenience stores to align with the brand's new "One Mile Eyewear" concept. This initiative precedes the nationwide retail sale of new Crapt products at all Megane Ichiba stores in Japan, scheduled to begin on September 19, 2026. Accompanying promotions include a must-buy campaign offering special photo and sticker gifts with purchases, alongside a follow-and-repost campaign on the official X account.

  17. Megane Top / Megane Ichiba30

    Megane Top Launches Crapt Eyewear Collection for Everyday Wear

    Megane Top will launch the "Crapt" eyewear collection under its new "One Mile Eyewear" concept on September 19, 2026, at all Megane Ichiba stores and their website. Designed for short trips within a one-mile radius, the line features 16 frame styles across 48 variations, including Boston, Wellington, and square shapes. The frames use slightly larger lens heights to create a clean facial impression and offer colors like pink gold, silver, clear, and black. Priced at ¥13,200 (tax-inclusive) with lenses included, the collection aims to complement casual outfits such as sweatshirts and sneakers. A limited pre-sale of artist-worn items runs from September 16 to 18, 2026, online. Accompanying marketing includes web commercials featuring members of TOMORROW X TOGETHER and purchase-based campaigns.

  18. Megane Top / Megane Ichiba47

    Megane Top marks 20th anniversary of Megane Ichiba brand with retrospective on technical innovations and planned AR glasses launch

    Megane Top, headquartered in Shizuoka City, announced that its Megane Ichiba eyewear brand will reach its 20th anniversary in October 2026. The company highlighted two decades of product development focused on technology, sustainability, and craftsmanship, citing specific innovations such as the self-healing i-ATHLETE frame coating, the weight-balanced nosefree design, and FREE FiT models utilizing approximately 45% plant-based Rilsan Clear G850 resin. Additionally, the report emphasized Sabae factory capabilities through ZEROGRA titanium frames. Looking forward, Megane Top plans to expand into new categories with the Linse Display AR glasses. Pre-orders for this device are scheduled to begin on October 23, 2026, via Green Funding, followed by retail sales at Megane Ichiba stores nationwide. Product specifications and timelines remain subject to change.

  19. Megane Top / Megane Ichiba12

    Megane Top launches nationwide TVCM for Stress-Free Progressive lenses featuring Riho Yoshioka and Kenichi Takito

    Megane Top began airing a new national television commercial on September 25, 2026, promoting its "Stress-Free Progressive" lenses. The ad marks the first collaboration between actors Riho Yoshioka and Kenichi Takito, highlighting Takito’s reaction to improved vision. The company states that over 100,000 people have used these exclusive progressive lenses since their 2023 debut, based on cumulative sales through April 2025. Alongside the broadcast, Megane Top released supplementary content including behind-the-scenes footage, a special fitting video where the actors select frames for each other, and interviews discussing personal stress-relief habits and vision challenges.

  20. Megane Top / Megane Ichiba30

    Megane Top Releases Limited Edition 'THE BEDFORD HOTEL' SIGNATURE EDITION 1000 Glasses

    Megane Top, operating the "Glasses Market" chain, has released new frames from its top-tier collection line, "SIGNATURE EDITION 1000," under the brand "THE BEDFORD HOTEL." This launch commemorates the fifth anniversary of the brand. The eyewear features delicate hand-engraved metal patterns on inner rims and temple cores, crafted by artisans in Sabae, Fukui Prefecture. Designed with a theme of reconstructing 1970s classical aesthetics for modern styles, the frames emphasize voluminous structures and textured plating. Production is strictly limited to 150 units per color. These items are available at select physical stores within the Glasses Market network and via the official website. Specific store availability requires checking the brand's dedicated site.

  21. VANNI Blog15

    VANNI Announces Remaster Eyewear Line Featuring Updated Metal Frames

    VANNI announced its Remaster eyewear line, a collection of metal frames that revisits iconic styles from past decades using contemporary materials and finishes. The raw material is metal, creating light, aerodynamic glasses with stylistic details formed by thin colored steel wire on the upper front or around the rim. This chromatic contrast between the rim and wire creates a visible point of light on the outer edge of the eye. Shapes include large circles referencing 1960s styles, squares reflecting current trends, and butterfly forms adding femininity. Double wire frames on the brow feature contrasting colors such as gold and turquoise, black and gold, and red and black. Tips are made from exclusive VANNI acetate in matching shades.

  22. VANNI Blog15

    VANNI Launches 2021 "Colour of Taste" Campaign Highlighting Italian-Made Eyewear

    VANNI introduced its 2021 visual campaign, titled "The Colour of Taste," to showcase new eyewear styles against backgrounds evoking Italian fruits and plants. The campaign features red, orange, lime green, and teal hues, incorporating imagery of oranges, apples, rosemary, celery, and bergamot to emphasize the brand's Made in Italy heritage. Specific collections highlighted include the HIGHLINE metal eyewear line, comprising both reading glasses and sunglasses, as well as new women’s and unisex models from the SPIRIT and MACRO series. Additionally, VANNI UOMO frames are featured. The visuals utilize contrasting or tone-on-tone backgrounds to position these products within a naturalistic setting, aiming to guide personal style definition through color and fragrance associations.

  23. VANNI Blog15

    VANNI introduces new Colours sunglasses with bold metal frames and UV 400 nylon lenses

    Eyewear brand VANNI has introduced its new "Colours" sunglasses collection for the current season. The line features metal frames in two distinct shapes: a traditional butterfly style and a large avant-garde rectangle. Each model utilizes a double-framed construction, combining a front frame with a thin brow bar to create vivid colour contrasts. Available pairings include red/pink, blue/turquoise, brown/turquoise, and pink/gold. The collection incorporates UV 400 nylon lenses with mirrored shades, designed to provide sun protection alongside a fashionable aesthetic.

  24. VANNI Blog15

    VANNI Launches Limited-Edition Charms from Recycled Acetate Waste

    VANNI has introduced a collection of pendants and earrings crafted from discarded acetate material remaining from its eyewear production. This initiative applies circular economy principles to the brand's Made in Italy design process, aiming to minimize environmental impact by repurposing waste from exclusive acetate slabs into sustainable accessories. The pieces are described as contemporary in style while retaining the original material's characteristics. Each accessory is produced as a limited edition item and is uniquely numbered. The source confirms the use of recycled production waste but does not specify pricing, exact launch dates, or broader availability details beyond the description of the items as limited-edition treasures derived from manufacturing remnants.

  25. VANNI Blog12

    VANNI Unveils Limited Edition Sunglasses for Expo Dubai 2020

    VANNI, part of the Exclusive Brands Torino network, announced a limited edition sunglasses collection created for Expo Dubai 2020. The release features two designs: a feminine metal frame with mirrored lenses, glitter embellishments, and exclusive acetate tips, alongside a unisex rounded model with tortoiseshell acetate inserts and tips. Both styles include packaging personalized with Expo graphics. These eyewear pieces are part of a curated selection of 13 products from various sectors, including Jewelry, Fashion, Food, Textile, Beauty, and Design, sharing a unified graphic motif inspired by the event. The collection is scheduled for display inside the Bookshop of the Monaco Pavilion at Expo Dubai. Other participating brands include Allemano, Bava, Costadoro, Estetica, Galup, Pepino, Gobino, Lauretana, Opificio, Pininfarina Cambiano, and Quercetti.

  26. VANNI Blog32

    VANNI Launches Avant-Garde Metal Eyewear Collection by Emozione

    VANNI has launched a collection of avant-garde, feminine metal glasses designed for dreamers. The project is developed by Emozione, part of Pinoptik, an Italian company with two generations of experience in metal eyewear manufacturing. The frames feature a futuristic construction composed of two paired profiles differing in shape and color, a design that won the Graziella Pagni Eyewear Award 2020. An ultralight geometric frame made of ultra-thin metal sheet cradles a rounded metal profile holding the lens. The inner lens-bearing frame appears in golden or opaque hues, while the slender outer foil profile utilizes statement colors including orange, fuchsia, turquoise, red, and blue.

  27. VANNI Blog15

    VANNI Introduces BLADE Eyewear Collection Featuring Sliced Acetate Design

    VANNI has introduced the BLADE eyewear collection, which utilizes a block of cellulose acetate exclusively designed for this line. The manufacturing process involves slicing the material into minuscule parts and compacting thousands of pearlescent-hued slivers onto a transparent background. Available tones include anthracite grey, brown, intense red, purple, and emerald green. The frames feature full, dimensional shapes in unisex or feminine forms, bonding the sliced block material with alternations of transparent acetate in blue, turquoise, purple, tortoiseshell, and classic black.

  28. VANNI Blog15

    VANNI UOMO Collection Features 8mm Cellulose Acetate Frames with Traditional Shapes

    The VANNI UOMO collection introduces eyewear frames for men characterized by strong personality and traditional shapes. Constructed from 8 mm thick cellulose acetate, the frames feature an accentuated three-dimensional design that serves as the primary stylistic detail. Milling within the lens casing reduces weight and facilitates lens mounting. Available styles include rectangular and rounded forms. Color options range from brown tortoiseshell and black to transparent monochrome hues in red, blue, and green. A metallic logo is photo-incised on the temple, resembling a precious inlay.

  29. VANNI Blog7

    VANNI Announces PURE COLOUR-Themed Photo Shoot on Burano for 2021-22 Eyewear Collection

    VANNI announced a photo shoot on the island of Burano in the Venice lagoon to showcase its new 2021-22 eyewear collection. The brand selected this location, known for its coloured houses and small size, as part of a tour highlighting significant but less famous Italian tourist destinations. The PURE COLOUR-themed campaign aims to reflect the vibrant shades of VANNI’s acetate and metal models. By utilizing the picturesque canals and contrasting hues of Burano, the shoot seeks to emphasize the shapes and materials of the eyewear while maintaining the brand's strong connection with colour. This initiative explores new backdrops distinct from nearby Venice, leveraging the local environment to visually reinforce the collection's design characteristics.

  30. VANNI Blog20

    Emozione VANNI Launches HIGHLINE Metal Eyewear Collection

    Emozione VANNI has launched HIGHLINE, a collection of avant-garde, feminine metal glasses designed for dreamers. The project is developed by Emozione by Pinoptik, an Italian company with two generations of experience in manufacturing metal eyewear. The frames feature a futuristic construction composed of two paired profiles that differ in both shape and color. This specific design previously won the Graziella Pagni Eyewear Award in 2020. The collection combines technical research from Emozione with dynamic colors from VANNI, presented in an ultralight version intended to inspire stylish emotions.

  31. VANNI Blog15

    VANNI Introduces Micropixel Eyewear Collection Featuring Exclusive Acetate with Pixelated Shimmer Effect

    VANNI has introduced the Micropixel collection, a line of eyeglasses crafted from exclusive acetate developed by the brand's style center. The design draws inspiration from digital pixelated graphics, utilizing a dense lattice of squared flecks to create a shimmering, iridescent effect that shifts hue based on light angle. The collection features full, dimensional shapes in unisex and feminine forms, combining block material with transparent acetate accents. Available colors include blue, turquoise, purple, tortoiseshell, and black. Specific color variations within the line comprise silver, teal, purple, bright blue, and red, often paired with tortoiseshell or black temples. The aesthetic relies on pearly microparticles composed at high density to evoke a mother-of-pearl appearance.

  32. VANNI Blog15

    VANNI Introduces Pixel Metal Eyewear Collection

    VANNI has introduced the Pixel collection, a line of metal eyewear inspired by digital image pixels. The frames feature vibrantly hued metal sheets accented with contrasting colorful details on the lugs and temples, alongside exclusive acetate temple tips from the Wired, Tangram, and Pixel lines. A distinctive square cutout step motif adorns the outer edge of the brow, while slim temples echo this stepped design with small tonal checks. The collection offers shapes ranging from rounded to delicately rectangular, described as feminine and large without being oversized. Color options span brilliant hues like fuchsia, orange, and purple, as well as sober shades such as black, grey, and gold, all enlivened by unexpected details.

  33. VANNI Blog15

    VANNI Introduces Diamond in the Sky Sunglasses Collection for Spring

    Eyewear brand VANNI has introduced its "Diamond in the Sky" sunglasses collection, designed to bring a nonconformist spirit and joy of color to the upcoming spring season. The line features oversized transparent colored acetate frames with angular shapes that evoke the free spirit of the 1960s and 70s. Distinctive chiseled detailing on the frames creates a kaleidoscopic effect, amplified by bold dimensions. Available colorways include bright red, sunny yellow, crystal pink, sky-tone blue, and warm amber tortoiseshell. Each pair is equipped with high-quality mirrored solar lenses in sophisticated shades. The collection emphasizes exaggerated pop aesthetics intended to make a visual statement, positioning these eyewear pieces as standout accessories for the season.

  34. VANNI Blog15

    VANNI Introduces Women’s Sunglasses Line Featuring Exclusive Dama Acetate

    VANNI has introduced a new line of women’s sunglasses featuring exclusive acetate named Dama. The material, designed by the VANNI style center, is characterized by luminous reflections and a pearlescent sheen resembling damask fabrics, creating an undulating surface movement with sophisticated mother-of-pearl qualities. The collection offers three color options—black, mother of pearl, and blue—and three frame shapes: refined butterfly, powerful rectangle, and large square. All sunglasses in this line feature nylon shades with flash gradients.

  35. VANNI Blog10

    VANNI Introduces Dama Acetate Pattern for Women's Eyewear Collection

    VANNI has introduced Dama, a new exclusive acetate pattern designed by its style center for women’s eyewear. The material features luminous reflections resembling the pearlescent sheen of damask fabrics and is combined with crystal mono-colour acetate to create a chiaroscuro contrast. This combination aims to imbue frames with a sophisticated mother-of-pearl quality alongside sober monochrome elements. The new Dama line includes three colors: black, mother of pearl, and blue. The collection utilizes classical, wide, feminine shapes. The source describes the raw material and stylistic details but does not specify launch dates, pricing, or geographic availability beyond the product description itself.

  36. VANNI Blog12

    VANNI Announces Pixel Metal Eyewear Collection

    VANNI has announced the Pixel collection, a line of bold metal eyewear inspired by digital image pixels. The frames are crafted from metal sheet varnished with opaque colors and feature contrasting details on the lugs and temples. Distinctive square cutout steps decorate the brow, while slim temples echo this stepped design. Temple tips utilize exclusive VANNI acetate from the Wired, Tangram, and Pixel lines. The collection offers two feminine shapes—rounded and butterfly—in large but not oversized sizes. Available colors include purple, pink, brown, and black, accented by green or pink gold details. All models in the announced collection feature mirrored lenses.

  37. VANNI Blog15

    VANNI Announces RE-MASTER Eyewear Collection Featuring Four Models in Made-in-Italy Acetate

    VANNI announced the RE-MASTER collection, a line of eyewear frames inspired by historical designs. The collection includes four specific models: V6610, V6611, V6612, and V6613. Each frame is constructed from high-quality acetate and is 100% made in Italy. The design incorporates discrete contrasting color details, specifically tiny monochrome lacquer inserts shaped like diamonds on the lugs, alongside colored acetate nose pads and temple tips. These elements aim to revitalize traditional styles with contemporary accents while maintaining an authentic classic aesthetic. The collection is described as unisex, targeting consumers who prefer vintage styles with elegant distinctions.