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Published through 2026-11-02 15:11 UTC · Automated cloud publishing.

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10-9Fri
  1. Megane Top / Megane Ichiba30

    Megane Top Releases Limited Edition 'THE BEDFORD HOTEL' SIGNATURE EDITION 1000 Glasses

    Megane Top, operating the "Glasses Market" chain, has released new frames from its top-tier collection line, "SIGNATURE EDITION 1000," under the brand "THE BEDFORD HOTEL." This launch commemorates the fifth anniversary of the brand. The eyewear features delicate hand-engraved metal patterns on inner rims and temple cores, crafted by artisans in Sabae, Fukui Prefecture. Designed with a theme of reconstructing 1970s classical aesthetics for modern styles, the frames emphasize voluminous structures and textured plating. Production is strictly limited to 150 units per color. These items are available at select physical stores within the Glasses Market network and via the official website. Specific store availability requires checking the brand's dedicated site.

  2. VANNI Blog15

    VANNI Announces Remaster Eyewear Line Featuring Updated Metal Frames

    VANNI announced its Remaster eyewear line, a collection of metal frames that revisits iconic styles from past decades using contemporary materials and finishes. The raw material is metal, creating light, aerodynamic glasses with stylistic details formed by thin colored steel wire on the upper front or around the rim. This chromatic contrast between the rim and wire creates a visible point of light on the outer edge of the eye. Shapes include large circles referencing 1960s styles, squares reflecting current trends, and butterfly forms adding femininity. Double wire frames on the brow feature contrasting colors such as gold and turquoise, black and gold, and red and black. Tips are made from exclusive VANNI acetate in matching shades.

  3. VANNI Blog15

    VANNI Launches 2021 "Colour of Taste" Campaign Highlighting Italian-Made Eyewear

    VANNI introduced its 2021 visual campaign, titled "The Colour of Taste," to showcase new eyewear styles against backgrounds evoking Italian fruits and plants. The campaign features red, orange, lime green, and teal hues, incorporating imagery of oranges, apples, rosemary, celery, and bergamot to emphasize the brand's Made in Italy heritage. Specific collections highlighted include the HIGHLINE metal eyewear line, comprising both reading glasses and sunglasses, as well as new women’s and unisex models from the SPIRIT and MACRO series. Additionally, VANNI UOMO frames are featured. The visuals utilize contrasting or tone-on-tone backgrounds to position these products within a naturalistic setting, aiming to guide personal style definition through color and fragrance associations.

  4. VANNI Blog15

    VANNI introduces new Colours sunglasses with bold metal frames and UV 400 nylon lenses

    Eyewear brand VANNI has introduced its new "Colours" sunglasses collection for the current season. The line features metal frames in two distinct shapes: a traditional butterfly style and a large avant-garde rectangle. Each model utilizes a double-framed construction, combining a front frame with a thin brow bar to create vivid colour contrasts. Available pairings include red/pink, blue/turquoise, brown/turquoise, and pink/gold. The collection incorporates UV 400 nylon lenses with mirrored shades, designed to provide sun protection alongside a fashionable aesthetic.

  5. VANNI Blog5

    VANNI Launches #adaywithVANNI Tour Highlighting Italian Villages and Latest Collection

    Eyewear brand VANNI announced the #adaywithVANNI initiative, a tour designed to explore small, hidden poetic corners of Italy away from major tourist attractions. The campaign aims to showcase the true nature of the Italian lifestyle through villages and hamlets set against natural and historical backdrops. Varigotti, a medieval fishing town on the Mediterranean Sea in Liguria, serves as the first stopover. This location, characterized by its colorful beachfront houses and history as a cove for Saracens, is presented as the ideal setting for VANNI’s latest eyewear collection. The content encourages viewers to experience these locations through VANNI glasses, with photography credited to Daniele Ratti.

  6. VANNI Blog15

    VANNI Launches Limited-Edition Charms from Recycled Acetate Waste

    VANNI has introduced a collection of pendants and earrings crafted from discarded acetate material remaining from its eyewear production. This initiative applies circular economy principles to the brand's Made in Italy design process, aiming to minimize environmental impact by repurposing waste from exclusive acetate slabs into sustainable accessories. The pieces are described as contemporary in style while retaining the original material's characteristics. Each accessory is produced as a limited edition item and is uniquely numbered. The source confirms the use of recycled production waste but does not specify pricing, exact launch dates, or broader availability details beyond the description of the items as limited-edition treasures derived from manufacturing remnants.

  7. VANNI Blog12

    VANNI Unveils Limited Edition Sunglasses for Expo Dubai 2020

    VANNI, part of the Exclusive Brands Torino network, announced a limited edition sunglasses collection created for Expo Dubai 2020. The release features two designs: a feminine metal frame with mirrored lenses, glitter embellishments, and exclusive acetate tips, alongside a unisex rounded model with tortoiseshell acetate inserts and tips. Both styles include packaging personalized with Expo graphics. These eyewear pieces are part of a curated selection of 13 products from various sectors, including Jewelry, Fashion, Food, Textile, Beauty, and Design, sharing a unified graphic motif inspired by the event. The collection is scheduled for display inside the Bookshop of the Monaco Pavilion at Expo Dubai. Other participating brands include Allemano, Bava, Costadoro, Estetica, Galup, Pepino, Gobino, Lauretana, Opificio, Pininfarina Cambiano, and Quercetti.

  8. VANNI Blog10

    VANNI Highlights Oversized Geometric Sunglasses in Summer 2021 Fashion Trends

    The VANNI blog outlines summer 2021 women’s fashion trends, emphasizing comfort and leisure wear such as sweatsuits, flowy clothes, low shoes, and espadrilles. Key style elements include long roomy skirts paired with crop tops, sheer fabrics, and dominant pink shades. For accessories, the post highlights oversized sunglasses inspired by 1960s styles, featuring colorful geometric shapes. It also notes flashy bags and jewelry utilizing upcycled materials, specifically mentioning VANNI Charms made from leftover exclusive acetate. The content serves as a promotional overview of seasonal aesthetics and directs readers to explore new arrivals within the VANNI collection.

  9. VANNI Blog32

    VANNI Launches Avant-Garde Metal Eyewear Collection by Emozione

    VANNI has launched a collection of avant-garde, feminine metal glasses designed for dreamers. The project is developed by Emozione, part of Pinoptik, an Italian company with two generations of experience in metal eyewear manufacturing. The frames feature a futuristic construction composed of two paired profiles differing in shape and color, a design that won the Graziella Pagni Eyewear Award 2020. An ultralight geometric frame made of ultra-thin metal sheet cradles a rounded metal profile holding the lens. The inner lens-bearing frame appears in golden or opaque hues, while the slender outer foil profile utilizes statement colors including orange, fuchsia, turquoise, red, and blue.

  10. VANNI Blog15

    VANNI Introduces BLADE Eyewear Collection Featuring Sliced Acetate Design

    VANNI has introduced the BLADE eyewear collection, which utilizes a block of cellulose acetate exclusively designed for this line. The manufacturing process involves slicing the material into minuscule parts and compacting thousands of pearlescent-hued slivers onto a transparent background. Available tones include anthracite grey, brown, intense red, purple, and emerald green. The frames feature full, dimensional shapes in unisex or feminine forms, bonding the sliced block material with alternations of transparent acetate in blue, turquoise, purple, tortoiseshell, and classic black.

  11. VANNI Blog15

    VANNI UOMO Collection Features 8mm Cellulose Acetate Frames with Traditional Shapes

    The VANNI UOMO collection introduces eyewear frames for men characterized by strong personality and traditional shapes. Constructed from 8 mm thick cellulose acetate, the frames feature an accentuated three-dimensional design that serves as the primary stylistic detail. Milling within the lens casing reduces weight and facilitates lens mounting. Available styles include rectangular and rounded forms. Color options range from brown tortoiseshell and black to transparent monochrome hues in red, blue, and green. A metallic logo is photo-incised on the temple, resembling a precious inlay.

  12. VANNI Blog15

    VANNI Awards First #artistroom Prize to Catalin Pislaru, Plans 2022 Eyewear Launch

    On November 5, 2021, in Torino, VANNI occhiali awarded the inaugural VANNI #artistroom Prize to Moldovan artist Catalin Pislaru. The prize, assigned by an international jury including Arthur Arbesser, Marco Sammicheli, and Marinella Senatore, recognizes artists under 35 offering original perspectives on reality. This initiative extends VANNI’s collaboration with Artissima, which began with a 2019 capsule collection curated by Cristian Chironi. Beyond a financial award, Pislaru will develop a limited-edition eyewear capsule collection. This collection is scheduled for launch in 2022 at the MIDO Eyewear Show in Milano and in Torino alongside Artissima. Additionally, jury chair Arthur Arbesser presented an installation at VANNI’s Torino showroom from November 6 to 21, 2021.

  13. VANNI Blog7

    VANNI Announces PURE COLOUR-Themed Photo Shoot on Burano for 2021-22 Eyewear Collection

    VANNI announced a photo shoot on the island of Burano in the Venice lagoon to showcase its new 2021-22 eyewear collection. The brand selected this location, known for its coloured houses and small size, as part of a tour highlighting significant but less famous Italian tourist destinations. The PURE COLOUR-themed campaign aims to reflect the vibrant shades of VANNI’s acetate and metal models. By utilizing the picturesque canals and contrasting hues of Burano, the shoot seeks to emphasize the shapes and materials of the eyewear while maintaining the brand's strong connection with colour. This initiative explores new backdrops distinct from nearby Venice, leveraging the local environment to visually reinforce the collection's design characteristics.

  14. VANNI Blog20

    Emozione VANNI Launches HIGHLINE Metal Eyewear Collection

    Emozione VANNI has launched HIGHLINE, a collection of avant-garde, feminine metal glasses designed for dreamers. The project is developed by Emozione by Pinoptik, an Italian company with two generations of experience in manufacturing metal eyewear. The frames feature a futuristic construction composed of two paired profiles that differ in both shape and color. This specific design previously won the Graziella Pagni Eyewear Award in 2020. The collection combines technical research from Emozione with dynamic colors from VANNI, presented in an ultralight version intended to inspire stylish emotions.

  15. VANNI Blog20

    VANNI Eyewear adopts benefit corporation status in Italy

    Italian eyewear design company VANNI has adopted the legal form of a "Società Benefit" (Benefit Corporation), a corporate typology introduced by Italian law for companies pursuing common good objectives beyond profit. President Giovanni Vitaloni stated that the pandemic prompted a redesign to create medium-to-long-term social and environmental impact changes, emphasizing this is not a surface-level makeover but an undertaking of substantial responsibility. The company added the objective of common good into its statute. Co-owner Alessandra Girardi noted that guided by new statutory goals, VANNI will implement a plan of action with multiple work areas focused on progressive improvement and managing business impacts on community and nature.

  16. VANNI Blog15

    VANNI Introduces Micropixel Eyewear Collection Featuring Exclusive Acetate with Pixelated Shimmer Effect

    VANNI has introduced the Micropixel collection, a line of eyeglasses crafted from exclusive acetate developed by the brand's style center. The design draws inspiration from digital pixelated graphics, utilizing a dense lattice of squared flecks to create a shimmering, iridescent effect that shifts hue based on light angle. The collection features full, dimensional shapes in unisex and feminine forms, combining block material with transparent acetate accents. Available colors include blue, turquoise, purple, tortoiseshell, and black. Specific color variations within the line comprise silver, teal, purple, bright blue, and red, often paired with tortoiseshell or black temples. The aesthetic relies on pearly microparticles composed at high density to evoke a mother-of-pearl appearance.

  17. VANNI Blog15

    VANNI Introduces Pixel Metal Eyewear Collection

    VANNI has introduced the Pixel collection, a line of metal eyewear inspired by digital image pixels. The frames feature vibrantly hued metal sheets accented with contrasting colorful details on the lugs and temples, alongside exclusive acetate temple tips from the Wired, Tangram, and Pixel lines. A distinctive square cutout step motif adorns the outer edge of the brow, while slim temples echo this stepped design with small tonal checks. The collection offers shapes ranging from rounded to delicately rectangular, described as feminine and large without being oversized. Color options span brilliant hues like fuchsia, orange, and purple, as well as sober shades such as black, grey, and gold, all enlivened by unexpected details.

  18. VANNI Blog15

    VANNI Introduces Diamond in the Sky Sunglasses Collection for Spring

    Eyewear brand VANNI has introduced its "Diamond in the Sky" sunglasses collection, designed to bring a nonconformist spirit and joy of color to the upcoming spring season. The line features oversized transparent colored acetate frames with angular shapes that evoke the free spirit of the 1960s and 70s. Distinctive chiseled detailing on the frames creates a kaleidoscopic effect, amplified by bold dimensions. Available colorways include bright red, sunny yellow, crystal pink, sky-tone blue, and warm amber tortoiseshell. Each pair is equipped with high-quality mirrored solar lenses in sophisticated shades. The collection emphasizes exaggerated pop aesthetics intended to make a visual statement, positioning these eyewear pieces as standout accessories for the season.

  19. VANNI Blog15

    VANNI Highlights Spring/Summer 2022 Women’s Fashion Trends and Sunglasses Collections

    Eyewear brand VANNI outlined spring/summer 2022 women’s fashion trends, emphasizing a return to 90s and 2000s aesthetics. The company identified key styles including corsets, geometric cut-outs with sequins or crystals, fluorescent monochromatic palettes, and low-cut waists. VANNI positioned its sunglasses as essential accessories for these looks, specifically promoting the Colours collection for seasonal shade play and the Sparks collection for whimsical, light-reflecting frames. This content serves as a brand-led trend report rather than an independent market analysis, focusing on aesthetic directions and product pairings associated with the upcoming season.

  20. VANNI Blog15

    VANNI Introduces Women’s Sunglasses Line Featuring Exclusive Dama Acetate

    VANNI has introduced a new line of women’s sunglasses featuring exclusive acetate named Dama. The material, designed by the VANNI style center, is characterized by luminous reflections and a pearlescent sheen resembling damask fabrics, creating an undulating surface movement with sophisticated mother-of-pearl qualities. The collection offers three color options—black, mother of pearl, and blue—and three frame shapes: refined butterfly, powerful rectangle, and large square. All sunglasses in this line feature nylon shades with flash gradients.

  21. VANNI Blog15

    VANNI Details Six Sustainability Actions Following 2021 Benefit Corporation Status

    VANNI, a benefit corporation since December 2021, outlined six concrete sustainability actions taken in the four months following its status change. The eyewear brand confirmed all glasses are entirely manufactured in Italian factories. It collected 120 client surveys to assess sector awareness of social and environmental issues. To minimize waste, VANNI repurposes acetate slab remnants into "VANNI Charms" pendants and earrings. Some frames utilize BIO+ acetate M49, described as biodegradable and 68% bio-based. Packaging now features recycled, unbleached cardboard secured with paper tape. Additionally, the company promotes local value through collaborations with Turinese cultural entities like Artissima and Camera - Centro italiano per la fotografia, alongside charitable projects such as Colori Vivi.

  22. VANNI Blog5

    VANNI Highlights Five Summer 2022 Fashion Trends Including Acetate Sunglasses

    VANNI announced five key fashion trends for summer 2022, emphasizing Italian style. The list includes crochet sets, vibrant oversize sunglasses, satin or silk garments, straw bags, and unisex hats or bandanas. Specifically regarding eyewear, the brand highlighted bold hues and exaggerated shapes as essential accessories for sun protection and style. VANNI noted that acetate frames from its newest Highline collection are dominating runways, adding sophistication to summer ensembles. The summary reflects the company's promotional content identifying these items as wardrobe necessities for the season, distinguishing the specific mention of the Highline collection within the broader context of general fashion advice rather than a standalone product launch announcement.

  23. VANNI Blog10

    VANNI Introduces Dama Acetate Pattern for Women's Eyewear Collection

    VANNI has introduced Dama, a new exclusive acetate pattern designed by its style center for women’s eyewear. The material features luminous reflections resembling the pearlescent sheen of damask fabrics and is combined with crystal mono-colour acetate to create a chiaroscuro contrast. This combination aims to imbue frames with a sophisticated mother-of-pearl quality alongside sober monochrome elements. The new Dama line includes three colors: black, mother of pearl, and blue. The collection utilizes classical, wide, feminine shapes. The source describes the raw material and stylistic details but does not specify launch dates, pricing, or geographic availability beyond the product description itself.

  24. VANNI Blog12

    VANNI Announces Pixel Metal Eyewear Collection

    VANNI has announced the Pixel collection, a line of bold metal eyewear inspired by digital image pixels. The frames are crafted from metal sheet varnished with opaque colors and feature contrasting details on the lugs and temples. Distinctive square cutout steps decorate the brow, while slim temples echo this stepped design. Temple tips utilize exclusive VANNI acetate from the Wired, Tangram, and Pixel lines. The collection offers two feminine shapes—rounded and butterfly—in large but not oversized sizes. Available colors include purple, pink, brown, and black, accented by green or pink gold details. All models in the announced collection feature mirrored lenses.

  25. VANNI Blog15

    VANNI Announces RE-MASTER Eyewear Collection Featuring Four Models in Made-in-Italy Acetate

    VANNI announced the RE-MASTER collection, a line of eyewear frames inspired by historical designs. The collection includes four specific models: V6610, V6611, V6612, and V6613. Each frame is constructed from high-quality acetate and is 100% made in Italy. The design incorporates discrete contrasting color details, specifically tiny monochrome lacquer inserts shaped like diamonds on the lugs, alongside colored acetate nose pads and temple tips. These elements aim to revitalize traditional styles with contemporary accents while maintaining an authentic classic aesthetic. The collection is described as unisex, targeting consumers who prefer vintage styles with elegant distinctions.

  26. VANNI Blog12

    VANNI marks first year as Società Benefit, plans sustainability report and LCA

    VANNI celebrated the one-year anniversary of its status as a benefit corporation (Società Benefit) in 2022. The company reported focusing on environmental impact, employee well-being, and regional cultural sponsorship, including expanding offices in Torino. VANNI announced that its first sustainability report will be distributed in April 2023. For 2023, the firm outlined resolutions to conduct a Life Cycle Assessment of eyewear production with Università Bicocca of Milan, develop a code of ethics, improve packaging sustainability, and invest in internal resources. These initiatives aim to measure environmental impact and support local communities, building on operations across more than 40 countries.

  27. VANNI Blog15

    VANNI Details Evolution of Highline Metal Eyewear Collection

    VANNI describes the evolution of its Highline metal collection as an ultralight, avant-garde line featuring delicate lines and a faceted brow effect. The brand states that the metal frame finishing process takes up to four months to achieve a unique polished look. The collection includes specific models with distinct shapes and color options: V4243 is the smallest round model available in four shades; V4240 is a wider round style with diamond-effect facets offered in red, magenta, amber, turquoise, and olive green; V4241 features a rectangular shape for larger faces with four glossy and two matte colors; and V4242 presents a wider round design with three solid and one shaded magenta color. These details reflect company claims regarding product specifications and manufacturing timelines.

  28. VANNI Blog15

    VANNI Expands 2023 Sun Collection with Emerald Green and New Acetate Patterns

    VANNI has expanded its 2023 sunglass collection, introducing emerald green as a new color option alongside existing black, mother of pearl, and blue. The update features the Highline Sun line, which utilizes a new exclusive acetate slab named DAMA that mimics the pearlescent sheen of damask fabrics to create luminous reflections on butterfly, cat-eye, and rectangular frames. Additionally, the Pixel collection has evolved into "Micropixel," incorporating a grid-based pattern inspired by digital graphics that produces iridescent shimmer through tiny colored cubes. The Remaster Sun series also introduces three new unisex shapes in metal or acetate, available in four master colors: black, palladium, gunpowder, and light gold. These developments highlight VANNI's focus on refined acetates and original model designs within its current eyewear offerings.

  29. VANNI Blog10

    VANNI Announces Fiordaliso and Iris Limited Edition Sunglasses in Collaboration with Francesca Senette

    VANNI announced a limited edition of sunglasses developed in collaboration with Francesca Senette, featuring two distinct colorways. The "Fiordaliso" model utilizes a delicate indigo shade, while the "Iris" version features a vibrant purple hue. The brand associated these colors with specific chakras, linking indigo to intuition and awareness, and purple to spirituality. To mark the announcement, VANNI offered a yoga lesson led by Senette, accompanied by the quote "Be the LIGHT of yourselves." The collection was presented at VIASATERNA, a contemporary art gallery located in Milan. The source text does not specify pricing, exact launch dates, or global availability for the eyewear.

  30. VANNI Blog25

    VANNI Reports 2023 Progress as Italy's First Eyewear Società Benefit

    Italian eyewear brand VANNI, which became the sector's first Società Benefit in 2021, detailed its 2023 sustainability and community initiatives. The company emphasized a commitment to 100% Made in Italy production to minimize transportation emissions and ensure manufacturing transparency. Key achievements included a Life Cycle Assessment conducted with the University of Milano-Bicocca to track CO2 emissions from cradle to grave. VANNI redesigned eyeglass cases using compressed cardboard, reducing transportation-related CO2 emissions by 50%. The frames utilize acetates and metals designed to minimize waste rather than recycled ocean plastic. Additionally, VANNI supported cultural projects like Artissima 2023 and collaborated with students from Polytechnic University of Turin and other institutions to foster engagement across the supply chain.

  31. VANNI Blog47

    VANNI and FONDA Announce Collaborative Sunglasses Collection Featuring Retinal Index® Lenses

    Eyewear manufacturers VANNI and FONDA, the first two Società Benefit entities in the industry, have announced a collaborative sunglasses collection. The line comprises six unisex models made from acetate and metal, available in three color variations and three lens types featuring FONDA’s Retinal Index®. This metric, developed by FONDA’s R&D team based on Italian National Council for Research studies, measures lens effectiveness in reducing retina damage risk from UV, UVB, and blue light exposure. Specific models include GIADA and EMERALDA with 90% Retinal Index® ratings, and AMBRA with a 99% rating. The announcement highlights a shared commitment to visual wellbeing and health-focused design without compromising aesthetics.

  32. VANNI Blog30

    VANNI Publishes Second Impact Report Detailing 2023 Life Cycle Assessment of Eyewear

    VANNI released its second Impact Report, outlining 2023 projects aligned with its "Società Benefit" objectives established in 2022. The report highlights a Life Cycle Assessment (LCA) conducted by Bicocca University of Milan and Liito on the V1632 eyewear model. This "cradle to gate" analysis measured CO2 emissions from raw material extraction through production to warehouse arrival. Results showed 2.35 kg of CO2 for the Italian-manufactured pair, significantly lower than the estimated 4.45 kg if produced in Asia, an 89% difference attributed largely to intercontinental transport impacts. VANNI states this model represents its broader acetate glasses production. The company positions these findings as a baseline for future sustainability improvements rather than a final goal.

  33. VANNI Blog10

    VANNI Announces Fall/Winter 2024-2025 Campaign 'The VANNI Way of Living' for SILMO 2024

    Eyewear brand VANNI announced its new Fall/Winter 2024-2025 campaign, titled "The VANNI way of living." The concept centers on individual freedom and self-expression, positioning the eyewear as a tool for showcasing personal style rather than following trends. VANNI emphasizes its commitment to Italian manufacturing, combining aesthetics with functionality. The company stated that the new campaign and collections will be presented at the SILMO trade show in September. This announcement details the marketing theme and upcoming exhibition plans but does not specify product launch dates, pricing, or immediate retail availability beyond the trade show presentation.

  34. VANNI Blog22

    VANNI Wins 2024 Responsible Company Award at Silmo Paris

    Italian eyewear company VANNI received the 2024 Responsible Company award at the Silmo Gala on September 21. The prize recognized VANNI as the first Italian eyewear firm to become a "Società Benefit" in 2021, embedding common benefit goals into its statute alongside profit. Sustainability Manager Alessandra Girardi stated that responsible business means helping people see a better world. A recent Life Cycle Assessment of an acetate frame revealed carbon dioxide emissions of 2.35 kg per model, below sector averages, attributed to Italian raw materials and domestic manufacturing. Founder Giovanni Vitaloni expressed gratitude for the acknowledgment of years of concrete, behind-the-scenes commitment to environmental and social responsibility.

  35. VANNI Blog15

    VANNI Announces EMBRACE Limited Edition Sunglasses with Artist Elisa Alberti

    Eyewear brand VANNI announced the EMBRACE collection, a limited edition of acetate sunglasses created in collaboration with artist Elisa Alberti. The release features two unique models inspired by Alberti’s paintings and sculptural works, reflecting her distinctive style characterized by contrasts between deep black surfaces and delicate tones, as well as rounded shapes juxtaposed with sharp lines. Alberti, who won the VANNI #artistroom prize at Artissima 2023, explores relationships between colour, shape, and texture across transparent and opaque finishes. The design incorporates soft, curved temple shapes that extend to the front frame, translating the materiality and surface interplay of her artistic practice into eyewear form.

  36. VANNI Blog15

    VANNI Reports 2024 Milestones Including SILMO d'Or Prize and Global Expansion

    Eyewear brand VANNI announced its 2024 achievements, highlighting a focus on sustainability and growth. The company launched 15 new original materials for glasses, which are manufactured entirely in Italian factories to support short supply chains. VANNI received the SILMO d'Or Prize as "Best Responsible Company" and became the first in the Italian eyewear industry to publish CO2 emission data from acetate production. Its presence expanded to independent optical practices in 50 countries. Additionally, the firm installed 23 photovoltaic panels at its headquarters, donated over 300 glasses to vulnerable groups through partnerships with Sermig, Bicocca University, and MEI projects, and engaged more than 100 students in optometry education initiatives.

  37. VANNI Blog12

    VANNI Blog Outlines Five Sustainability Actions for Opticians

    The VANNI Blog published a guide recommending five daily actions for opticians to reduce environmental impact and enhance brand reputation. The suggestions include minimizing unnecessary packaging by using recycled materials, supporting reuse through collection points and charitable collaborations, replacing light bulbs with energy-efficient LEDs, selecting suppliers with transparent short supply chains, and raising customer awareness via maintenance tips and annual condition checks. A bonus tip encourages communicating these efforts on social media and in-store. The text frames sustainability as an ethical choice and competitive advantage rather than a trend, noting that customers increasingly value responsible practices. No specific dates, financial figures, or product launches are mentioned.

  38. VANNI Blog32

    VANNI Blog Outlines Five Instagram Strategies for Opticians in 2025

    The VANNI Blog published five recommendations for opticians using Instagram in 2025 to enhance customer connection and shop visibility. The advice prioritizes authentic, imperfect content over curated images to build trust. It suggests abandoning uniform color palettes in favor of bold, dynamic combinations. The blog highlights Reels and short videos as key tools for engagement, recommending tutorials on frame selection or new collection presentations. It notes that Instagram now supports carousels with up to 20 slides for detailed storytelling, such as manufacturing processes or eyecare tips. Finally, it advises crafting a strategic bio that clearly states the business identity, location, offerings, and a call to action. These points are presented as general trends rather than verified performance metrics.

  39. VANNI Blog12

    VANNI Publishes Third Impact Report Detailing 2024 Sustainability and Social Initiatives

    Italian eyewear company VANNI, the first benefit corporation in its industry, published its third Impact Report detailing social and environmental achievements for 2024. The report outlines progress across four goals, including health, environment, workplace inclusion, and economic value. Key initiatives include launching a Retinal Index sunglasses collection with Fonda Società Benefit, receiving the 2024 Silmo CSR Prize in Paris, and achieving 70% energy independence at headquarters via photovoltaic panels. VANNI reported that 8% of eyewear is manufactured locally in Asti, women comprise 64% of employees with zero wage gap, and staff completed 250 hours of sustainability training. Additionally, the company trained 110 students on sustainable eyewear and supported six philanthropic projects in Italy and Brazil through frame donations.

  40. VANNI Blog12

    VANNI Releases F/W 2025/2026 Campaign Highlighting Italian Craftsmanship and Sustainability

    VANNI released its Fall/Winter 2025/2026 campaign, titled "House of VANNI," to showcase its new eyewear collection. The campaign emphasizes the brand's identity as the first "Società Benefit" in Italian eyewear, featuring frames that are 100% Made in Italy with exclusive acetates and contemporary shapes. Photography was conducted at l'Opificio, a historic Piedmontese textile company, using certified organic materials from the Slow Fiber supply chain. Models wore knitwear by Oscalito, another sustainable Italian brand. The initiative highlights shared values among members of the "Exclusive Brands Torino" network, positioning the collection within a framework of responsible production and Italian lifestyle aesthetics.