Italian frame manufacturer Look has launched its Fall/Winter collection, introducing 15 new models centered on the patented Natural Injection Light (NIL) material. The company states that NIL combines elegance, traditional craftsmanship, and technological innovation, offering exceptional shape memory and lightweight properties. Key series include 4690, featuring four men’s models with two panto and two double-bridge designs that utilize the Look Hook System (LHS) to eliminate screws and hinges. Series 4621 targets women with flowing forms, mixing NIL and titanium, while series 75390 offers three premium frames milled from solid NIL. Additionally, series 5430 presents midsize models inspired by 1990s chic, designed for smaller faces with solid or gradient color options.
German frame manufacturer Lunor has introduced three new models across its A6, A12 and A14 lines. The A6 line features model 259, a modernized version of the previous model 250 with a higher lens shape and softer lines due to offset temples and a deeper bridge; it is available in six colors including Black and Ocean Blue Matte. In the A12 line, model 513 combines round and angular elements, designed for narrower faces, and comes in six colorways such as Black and Ink Blue Gradient. The A14 line adds model 706, characterized by a round, expressive shape, available in six colors including Tokyo Tortoise Opaque. Lunor states these designs aim to convey timeless elegance through proportions and classic elements.
Swarovski expanded its 2025 fall/winter eyewear collection with four new frames inspired by the brand’s jewelry lines. The announcement covers both sunglasses and optical models, featuring prominent crystal details intended to merge functionality with aesthetic design. The Millenia model offers a cat-eye shape with octagonal crystals on the temples. Lucent features bold colors and a crystal hinge, while Constella is a rimless style with crystals along the upper frame edge. Dulcis includes large lenses and approximately 900 hand-set crystals in the bridge area. These additions aim to transfer the visual identity of Swarovski’s jewelry collections onto eyewear for consumers prioritizing stylistic highlights beyond basic utility.
Silhouette has expanded the color palette of its "Clear Sky" eyewear line, the brand's first collection made from bio-circular SPX Green+ material. The update introduces five new shades intended to add depth and reflect natural vitality: Illuminating Red, Deep Forest Green, Lilac Berry Gradient, Transformative Teal, and Havanna Honey. Design Director Roland Keplinger stated that these colors emphasize individuality and align with the brand’s philosophy of clarity and lightness. The source describes the launch as an expansion of existing product options rather than a completely new model release, focusing on aesthetic variations within the established sustainable framework.
Akoni Eyewear has introduced the "Eris Gold Series," a limited edition collection based on the existing Eris design. The frames are crafted from Japanese titanium and feature a concentric double-frame structure emphasizing balance and repetition. This new iteration includes an 18-karat real gold coating with a thickness of two micrometers, providing a subtle sheen that highlights precise craftsmanship. Circular patterns inspired by the Akoni logo adorn the side shields. Each pair is delivered in an anthracite grey case with gold accents, accompanied by a numbered card to confirm its limited status.
Berlin-based eyewear brand Mykita has introduced "Amber Havana," a new color variant that reinterprets the traditional Havana pattern with contemporary design elements. The frames feature saturated amber tones combined with fine red accents, giving the acetate material a warm and vibrant appearance. This addition is based on the "Mykita Acetate" collection, which integrates the Endura hinge designed for long-term durability and consistent flexibility. The handcrafted frames are engineered to provide high wearing comfort and an individual fit through precise proportioning and balance. Mykita states that this release continues its focus on combining timeless design, technical innovation, and craftsmanship.
Fashion label Max Mara has announced a new collection of sunglasses and optical frames. The designs draw inspiration from designer Eileen Gray and artist Lee Miller, featuring geometric shapes and clean lines. Frames are crafted from acetate, metal, or combinations of both, retaining the brand's signature "Maxim" rod-shaped detail on bridges or hinges. Color options range from classic black and Havana to red, green, gray, blue, olive, and camel brown, with some models incorporating striped patterns. A notable addition is the "Joey" frame, an evolution of the existing "Elsa" model with more compact proportions, available in both sun and optical variants.
Designer Beate Leinz has presented a new LEINZ eyewear collection featuring a combination of transparent and opaque volumes. The frames utilize a custom-developed interlocking system created through 3D printing, where solid temple arms appear to break through the transparent front. Technologically, the collection employs two additive manufacturing processes: the front is produced via high-resolution DLP printing using light-transmitting acrylic resin that is polished for transparency, while temples are manufactured using SLS with solid polyamide. This approach allows for both delicate transparency and structural stability. LEINZ states that unused resin remains in the build chamber for subsequent prints, significantly reducing material waste. The company claims the collection’s CO₂ footprint is over 90 percent lower than that of conventional acetate frames. Small-batch production supports flexible color options and minimizes inventory levels.
French eyewear manufacturer Morel has announced a new sunglasses collection featuring oversized models made from acetate. The women's line centers on the "Andros" and "Argos" frames, available in warm colors such as chocolate, Havana, and khaki. "Andros" features a rectangular shape with a stepped upper edge and mixed thick and transparent materials to create light reflections. "Argos" offers two butterfly-inspired variants, one angular and one softer, with tapered temples revealing an internal metal core. The men's model "Anafi" is presented in transparent gray with a double bridge and thin temples. All pieces include polarized and anti-reflective lenses. Distinctive details include Morel’s cat symbol engraved on the lens rim and a subtle color line at the temple ends.
Blackfin has expanded its "Pacific" line for the Spring/Summer 2026 season with new frames inspired by 1970s aesthetics. Key additions include the women's models Cambria and Del Mar, which feature oversize shapes and contrast soft curves with geometric lines. The collection also introduces Davenport, a minimalist reinterpretation of the Caravan shape with a double bridge. Finishes combine hand-brushed and polished textures with PVD nano-plating, notably in Brushed Light Gold. All models are available as both optical eyewear and sunglasses.
French eyewear manufacturer Morel has introduced "Sideral," a new men's collection crafted from acetate. The designs feature clear lines and bold shapes intended to emphasize facial structure, utilizing comparatively thick acetate for depth and presence. Distinctive design elements include a visible temple core that subtly shows through depending on light conditions, and a screwless, solder-free hinge that remains intentionally exposed as part of the aesthetic. The color palette focuses on muted tones such as black, blue, and green, alongside transparent and lightly smoked variants. The collection aims for a calm, modern, and timeless appearance.
Eyewear manufacturer J.F. Rey announced the "Carbonwood" collection, a premium line primarily targeting men that combines carbon and glass fibers, aluminum, and wood. The company states this material mix creates stable, durable, and lightweight frames with distinct visual contrasts. A key feature is a multi-layer construction where carbon and aluminum are fused under high pressure in a structure approximately four millimeters thick, without adhesives or solvents. This method aims to make frames robust yet delicate, while colored aluminum treatment highlights the design. Additional features include a screwless hinge for flexibility and specialized nose pads for improved fit. The announcement describes the collection's characteristics but does not confirm specific launch dates, pricing, or immediate availability.
EssilorLuxottica announced that Ray-Ban and Ray-Ban Meta have appointed Jennie, a member of the South Korean group Blackpink, as their global brand ambassador. This collaboration marks the first joint creative platform for both brands, aiming to combine timeless style with digital functionality, particularly focusing on smart glasses development. The partnership highlights the Ray-Ban Meta Blayzer Optics (Gen 2), available since April, which features lighter weight and improved comfort. Additionally, Ray-Ban expanded its portfolio with new models like "Daddy-O," "Alix," and Asian Design collection frames tailored for lower nose bridges, alongside prescription options RX5449D and RX3774VD. Jennie described the cooperation as rooted in authenticity and personal style rather than volume.
Mykita and Rimowa are expanding their joint eyewear collection with four new models in the "Heritage" series, scheduled for spring 2026. The collaboration, which began last year, combines Mykita's stainless steel designs with Rimowa's aluminum elements. New additions include the "Clay Green" color variant for stainless steel frames and aluminum rings, paired with "Raw Brown Gradient" lenses. The lineup introduces model "MR006," a teardrop-shaped aviator style. All sunglasses feature 100% UV protection and coatings to reduce reflections and enhance durability. The products are handcrafted at the Mykita Haus in Berlin, developed by teams in Berlin and Cologne. A supporting campaign featuring actress Nina Hoss and model Leon Dame accompanies the launch, positioning the eyewear as functional accessories expressing personal identity.
Swiss eyewear brand Götti Dimension has introduced two new frame models, Ceni and Cenaya, which revive the classic double-bridge design inspired by 1970s aviator glasses. Manufactured in-house at the company’s Swiss facility, the frames are produced using a 3D-printing process that builds layers before hand assembly. The designs feature a "Silk-Touch" surface for a soft, matte finish and incorporate visible stainless steel hinges as both functional components and aesthetic contrasts between the front and temples. Available in 15 color variants, these models reinterpret the double-bridge motif within a contemporary form language, blending bold shapes with reduced details.
Italian eyewear manufacturer Look announced in April 2026 an expansion of its "Icons" collection, introducing three midsize series designed specifically for adult wearers with smaller faces. The new line addresses demand for balanced proportions, emphasizing ergonomic fit and contemporary design. Series "5440" combines acetate fronts with Xinox temples featuring soft-touch NIL temple ends and a Block-In glass fixing system derived from TRI-X models. Series "5435" pairs acetate fronts with NIL temples, utilizing soft contours and a color palette blending neutral tones with expressive nuances. Series "6460" offers four Xinox models that reinterpret 1990s retro charm through minimalist lines and linear silhouettes. These additions aim to maintain the brand's characteristic lightness while targeting both adult and style-conscious younger demographics.
Eyewear manufacturer Morel has introduced an updated version of its "Eclipse" line, featuring a 2-in-1 concept for men's frames that combines prescription glasses with a magnetic sun clip. The new collection includes various shapes and styles while maintaining previous characteristics such as lightness, delicate craftsmanship, and precise construction. The polarized lenses are designed to visually align with the frame's lines, aiming to provide additional sun protection without noticeable weight gain. Updated temples feature a more sculpted shape with color accents on the inside to highlight individual differences between models. A characteristic double hook remains a recognizable design element. According to the manufacturer, the concept targets users seeking flexible solutions for different lighting conditions without compromising unified design aesthetics.
Italian brands Persol and Cassina have announced a collaborative eyewear collection blending optical and furniture design. The line features two acetate frames in black and Havana, alongside a blue gradient edition limited to 500 numbered pieces. Each limited unit includes a storage tray designed by Patricia Urquiola, Cassina’s Art Director, crafted from recycled leather scraps from Cassina production and acetate fragments from Persol manufacturing. Design details on the bridge and temples reference motifs from Cassina’s historical archive, with subtle branding on temple interiors, cases, and packaging. The collaboration aims to offer opticians premium positioning opportunities through exclusive availability and material quality, targeting design-conscious consumers interested in "Made in Italy" products.
The Reggio Emilia-based eyewear manufacturer Nannini has announced its Spring/Summer 2026 collections, emphasizing Italian craftsmanship and continuous growth. The group’s three brands—Giorgio Nannini, Onirico, and Common Ground—present new lines with distinct stylistic focuses. Giorgio Nannini expands its Filum capsule with twelve new handcrafted sunglasses in Italy, featuring reduced lines and lightweight materials. Onirico introduces transparent elements, double-layer acetates, and natural color gradients to highlight individuality, while Common Ground maintains bold shapes and intense colors for a progressive fashion approach. According to Davide Degl’Incerti Tocci, the company plans to strengthen international brand positioning and invest in transparent manufacturing processes and research. Nannini also aims to deepen partner relationships through headquarters visits that provide insights into production methods.
Danish eyewear brand Fleye Copenhagen announced its April 2026 collection, titled "Dimensions Extended Notes." The company states the new models focus on precisely tuned shapes and proportions, evolving existing design approaches through technical craftsmanship. The collection explores the impact and processing of different materials in eyewear design, aiming to reinterpret classic silhouettes by emphasizing dimensionality. New perspectives within the "Carbon Wood" and "Block Beta Titanium" series are intended to highlight their respective material properties. According to the manufacturer, a special focus is placed on frames designed for both smaller and larger facial proportions, underscoring the brand's commitment to developing well-fitting eyewear for diverse wearer groups.
French eyewear manufacturer Morel has introduced its new "Örigin" collection, which combines wood with titanium. The frames utilize various wood types, including rosewood and oak, and incorporate design elements from previous Morel models. Construction details vary by model; some feature metal lines running from the hinge through the temples, while others include transparent acrylic inlays within the wood. The ergonomically shaped temples are designed for high wearing comfort, and the wood is treated to protect against external influences and enhance daily durability. Technically, the collection features Morel’s signature screw- and solder-free hinges, intended to provide flexibility and a comfortable fit. This launch expands Morel’s range of eyewear with wooden elements and follows the introduction of the "Enigma" color palette, marking a shift toward a more restrained design approach using natural materials.
Götti Switzerland has introduced two new eyewear frame models, Hylde and Hover, characterized by their distinctive bicolor aesthetic. The frames feature color combinations including turquoise, pink, fuchsia, apricot, olive, and mocha. This visual effect is achieved through the layering of multiple transparent acetate sheets combined with a darker top color, which causes hues to shift depending on light incidence and viewing angle. Beyond the color design, the models exhibit expressive shaping with precisely worked lines and rounded edges that create a balanced silhouette and emphasize the material structure. A hand-polished surface enhances the depth of the color nuances and provides a glossy finish.
British eyewear manufacturer Cutler and Gross has announced a limited collaboration with musician Debbie Harry. The collection comprises three handcrafted acetate cat-eye sunglasses, produced in Italy and co-designed by Harry. The models include the oversized butterfly-shaped "Akira 001," the rectangular gradient-lens "Valentina 002," and the retro-curved "Maria 003." All frames are available in black and Havana brown, featuring a gold "DH" logo as Harry's signature. This partnership highlights Harry’s enduring influence on music and design since the 1970s. As an announcement of a new line, specific retail launch dates or pricing details were not provided in the source material.
Gigi Studios has expanded its Resort Collection by introducing three new eyewear models as part of the ongoing "In Vacanza" campaign. The brand collaborated again with British model Tish Weinstock, who was photographed by Diana Louise Bartlett for the latest imagery. The campaign features summer motifs such as coastal landscapes, sea, and sun to highlight the new designs. These models are characterized by distinctive silhouettes, clean lines, and a restrained aesthetic. Through this collection, Gigi Studios aims to present a modern summer wardrobe concept that combines functional design with contemporary style.
William Morris London announced a new eyewear collection to mark its 30th anniversary, centered on the exclusive "Royal" frame. Designed by George Clarke, the Royal is a modern aviator-style model made from high-quality acetate, available in black, crystal, blue, and red. The design draws inspiration from the iconic colors and geometric patterns of London Underground seat covers. The brand describes the collection as combining heritage with contemporary aesthetics under the motto "Three Decades. One Vision." The line will premiere at Silmo Paris 2026. William Morris London operates under the Design Eyewear Group, which has developed brands for the international optical trade for over 50 years.
OVVO Optics announced a new summer collection featuring four eyeglass models: Emiliana, Letizia, Federico, and Mauro. The frames are constructed from a composite material combining surgical stainless steel and titanium. According to the manufacturer, these materials provide lightweight properties, high stability, and flexibility, aiming for high wearing comfort. The design approach emphasizes striking geometric shapes, expressive color concepts, and modern interpretations of classic eyewear styles. Each model varies in proportions and specific design features, targeting consumers who prefer a modern and conspicuous aesthetic. This announcement details the expansion of the brand's assortment with these specific new entries.
Götti Switzerland has introduced a new brand campaign titled "Never not in style since 1998," featuring portraits that explore style as an expression of identity, culture, and personality. The initiative combines photography and video, highlighting four creative figures: actor and singer Carlos Leal, architect Jasmin Grego, photographer Kim Pham, and musician Luca. Swiss photographer Kostas Maros led the visual execution, employing a cinematic aesthetic with dark tones, soft light, and hand-painted backgrounds inspired by Rembrandt’s chiaroscuro. Production utilized a Swiss-made ALPA medium-format camera, which Maros stated was used for a commercial production for the first time. Both the new collection and the campaign are available through the company's partner stores.
Burberry has announced its Summer 2026 eyewear collection, titled "Checking Out for Summer." The line features both sunglasses and optical frames that reinterpret the brand's signature check pattern, utilizing it as either a subtle engraved detail or a prominent design element. According to the company, the aesthetic draws inspiration from coastal landscapes and relaxed holiday days, blending classic British fashion house elements with modern silhouettes and lightweight materials. The collection aims to connect traditional design characteristics with contemporary forms.
Julbo is partnering with the 2026 L'Étape du Tour de France, scheduled for July 19, 2026. The event features 16,000 cyclists covering 170 km with 5,400 m of elevation gain between Bourg-d'Oisans and Alpe d'Huez, including climbs like the Galibier and Col de Sarenne. Approximately forty Julbo athletes participated in the race. Luca Cavallo finished the stage in 5 hours and 20 minutes, securing a victory while wearing new PANORA sunglasses. The source describes this edition as the most challenging yet but does not provide independent verification of that claim. Details regarding specific product availability or pricing are not included in the announcement.
The Roc d'Azur mountain biking festival is scheduled to take place from October 7 to 11, 2026, across the towns of Fréjus and Roquebrune-sur-Argens in the Provence-Alpes-Côte d'Azur region. Established in 1984, the event combines high-level cross-country and enduro competitions with accessible rides, trail running, and an industry expo at the Base Nature François Léotard. Registration is currently open for participants from dozens of countries. The schedule features weekend races and week-long village activities, leveraging trails through the Maures Massif. Organizers note that demand remains high annually, recommending early sign-up.
Julbo outlines the Diagonale des Fous, an ultra-trail crossing La Réunion from Saint-Pierre to Saint-Denis. The current course spans approximately 180 kilometers with over 10,000 meters of elevation gain, featuring technical terrain through UNESCO World Heritage cirques like Mafate and Salazie. The event includes other races: Trail de Bourbon (106 km), Mascareignes (~74 km), Métis Trail, and Zembrocal Team Relay. Iconic winners include François d'Haene and Jean-Philippe Marie-Louise, each with four victories, while Marcelle Puy holds the women's record with five wins. Preparation requires six to nine months of physical and mental training for unpredictable weather and varied surfaces.
Julbo published a gift guide for runners, emphasizing eye protection as a key performance category. The company details its trail and running sunglasses featuring photochromic REACTIV lenses that adapt to changing light conditions. For athletes requiring visual correction, Julbo notes it designs and assembles prescription sport lenses in an in-house RX laboratory. The guide also lists non-optical items such as hydration vests, GPS watches, and recovery tools, but the primary focus remains on eyewear solutions tailored for road and trail running environments.
Julbo released a guide titled "The 13 best gifts for hikers," though the text lists only 12 ideas. The article highlights high-quality hiking sunglasses as essential gear, emphasizing photochromic lenses that adapt to changing light conditions on trails. It also recommends insulated water bottles, anti-blister merino wool socks, rechargeable headlamps, and portable water filters. Luxury options include trail running sunglasses with photochromic lenses, merino base layers, and lightweight trekking poles. Personalized gifts such as custom map prints are also suggested. The content focuses on practical utility and comfort rather than specific product launches or pricing details.
Eyewear brand Julbo released a guide listing twelve gift ideas for skiers, emphasizing safety and vision equipment. The article recommends ski goggles featuring REACTIV PHOTOCHROMIC lenses that adapt to changing light conditions without mid-run swaps, alongside helmets with impact absorption and goggle compatibility. It also suggests mountain sunglasses with high UV protection and side shields for altitude exposure. Additional recommendations include technical apparel such as merino wool base layers, ski socks, neck gaiters, liner gloves, boot bags, and boot dryers. The guide notes that rechargeable hand warmers are useful accessories. While the text mentions experiences and inspiration as potential gifts, the provided excerpt cuts off before detailing these non-product items.
Eyewear brand Julbo published a gift guide for cyclists, emphasizing safety and performance gear. The article specifically promotes cycling sunglasses as essential equipment, detailing the company's proprietary REACTIV PHOTOCHROMIC technology which automatically adjusts lens tint to varying light conditions without manual swapping. It also references dedicated MTB sunglasses engineered for technical terrain. While the guide lists other items like helmets meeting EN 1078 standards, GPS devices, gloves, and power meters, the eyewear section focuses on optical clarity and full-face coverage. The content serves as a curated selection of ideas rather than a product launch announcement, highlighting how photochromic lenses enhance vision from bright climbs to shaded descents.
Julbo released a gift guide for climbers, categorizing recommendations by budget and utility. The article details essential consumables like chalk and finger tape, mid-range gear including bouldering brushes and training tools, and premium items such as climbing shoes and harnesses. Specifically addressing outdoor eye protection, the guide recommends high-performance sport sunglasses with strong UV protection and durability. It highlights photochromic lenses as particularly valuable for climbers transitioning between shaded walls and full sun, noting their ability to adapt automatically to changing light conditions without requiring eyewear swaps. The content serves as consumer advice rather than announcing new product launches or sales figures, focusing on functional benefits of existing equipment categories for different climbing disciplines.
ClearVision Optical promotes Ocean Pacific (Op) sunglasses as an entry-level, polarized, and prescription-ready option for optical dispensaries. The source highlights that Op lenses reduce glare and provide UV protection at a budget-conscious price point, positioning them as an introductory alternative to premium sunwear. Key business benefits cited include the ability to offer Rx-able frames without clip-ons, potential for second-pair sales, and use as free add-ons with contact lens subscriptions. ClearVision notes that discount contract pricing allows dispensaries to maintain margins while offering competitive prices. A specific promotion mentioned enables locking in this discount contract pricing for all of 2025 with a qualifying purchase. The text serves as marketing material rather than a report on independent market data or product launches.
ClearVision Optical released a blog post advising eyecare professionals (ECPs) on selecting frames that accommodate diverse facial structures, particularly addressing fit challenges faced by Black patients due to Eurocentric design standards. The article highlights specific features such as wider nose bridges, adjustable nose pads, longer temples, and flatter base curves to improve stability and comfort. It positions inclusive inventory expansion as both a patient care improvement and a business opportunity to build loyalty. While the primary focus is on serving Black consumers, the guidance notes these options also benefit individuals from other backgrounds with non-standard fits.
In April 2025, ClearVision Optical announced the introduction of a new men’s eyewear collection by Steve Madden. The release features four styles—Nelton, Ondre, Alonso, and Haynes—designed for both adults and teens. Key design elements include minimal embellishments, custom-branded core wire in select acetate models, and brushed laser textures on temples. The collection emphasizes versatile sizing, with the Haynes model specifically tailored for smaller fits suitable for teens or adults. Available colors vary by style, including Black Green Fade, Grey, Teal, and Blue Matte. This launch expands Steve Madden’s range within the optical market, focusing on fashion-forward yet wearable designs distributed through ClearVision’s network.
ClearVision Optical announced the latest BCBGMAXAZRIA eyewear release in April 2025, featuring four new models and two fresh colors. The collection emphasizes feminine glamour through richly colored fades exclusive to the brand and casted metal accents with signature logo detailing. New models include Jana, a metal square frame; Katrine, a rectangular acetate frame with cut-down steps; Elettra, a petite-fit design; and Emanuela, a wide-face Style ‘n Fit frame with a lower bridge position. Additionally, existing models Bruny and Kayden received new color options in Purple Fade and Berry Sunset Fade, respectively. The release expands specialty fits for various face shapes. Distributed by ClearVision Optical, headquartered in Hauppauge, NY, the collection is available throughout North America and 20 countries globally.