VITURE has released the Pro 2 XR smart glasses in Japan for ¥49,880 (tax included), marking the lowest price point in its current lineup. Weighing 63g, the device features a perceived peak brightness of 1,600 nits and supports independent left/right myopia correction from 0D to -5.0D. The glasses offer up to 1080p resolution per eye and a 50-degree field of view, utilizing an AAC System for spatial audio rather than HARMAN components found in higher-end models. Unlike the Beast series, the Pro 2 lacks built-in 3DoF display stabilization, causing screen drift during head movement. It connects via cable to PCs, smartphones, and game consoles. While lacking some flagship visual stability features, the model prioritizes lightweight comfort and integrated vision correction for users avoiding additional prescription lenses.
Italian eyewear industry exports reached slightly over €2.7 billion in the first half of 2026, a 2.7% decrease year-on-year, according to data from ANFAO. While sunglasses and frames exports fell by 3.7% and 1.1% respectively, lens exports grew by 6.0%. The sector showed improving monthly trends, moving from a 14.3% drop in January to positive growth of 3.0% in April and 3.7% in June. The US market remained a significant burden, with frame and sunglasses exports there falling 25.1% to approximately €320 million; ANFAO stated that without this decline, overall exports would have grown. Europe served as a key growth driver, with frame and sunglasses exports rising 4.4%, led by Poland (+20.9%), Portugal (+13.4%), Germany (+7.1%), and Spain (+3.5%). Other regions saw mixed results, including strong growth in Hong Kong (+72.9%) and Turkey (+7.8%), but declines in China (-22.8%), Mexico (-20.0%), and the UAE (-20.9%). ANFAO expressed cautious optimism for the second half of 2026, citing ongoing economic and geopolitical uncertainties.
French eyewear company MOREL announced a new chapter of its campaign, emphasizing creative freedom through color, imagination, and portraits. The imagery merges reality with fantasy, featuring women’s, men’s, and sunwear styles that share the ambition to reveal individuality. According to the company, color serves as a signature element, realized through intricate details and sophisticated acetate craftsmanship. The campaign highlights three specific concepts: Mila, Enigma, and Varanger. Mila features geometric layered acetate with gradient effects flowing across frames and temples. Enigma presents contrasting temple shades meeting in diagonal gradients on the front, balancing vibrant colors with transparency. Varanger is described as a premium creation combining delicate titanium with an acetate rim for architectural impact.
On October 7, 2026, in Treviso, Italy, Rudy Project announced a new partnership with Belgian triathlete Marten Van Riel. The collaboration formalizes an existing relationship where Van Riel had already used the Wingdream aero helmet for racing prior to this agreement. Under the campaign theme “Focused on what matters,” the announcement highlights preparation and equipment fit, aligning with Rudy Project’s “Performance Starts In Your Head” philosophy. The launch features content from Van Riel’s preparation in Kona, marking the opening chapter of the formal partnership. Van Riel is a three-time Olympian (Rio 2016, Tokyo 2020, Paris 2024) and the inaugural T100 World Champion. He recently won IRONMAN 70.3 Elsinore and IRONMAN Lake Placid in June and July 2026, respectively.
ENGO has launched engo Titanium, a 28.9-gram augmented reality smart glass designed for road runners and cyclists. Made in France with adjustable 3D-printed titanium temples, the glasses feature a high-brightness color HUD OLED readable in sunlight, displaying over 40 customizable metrics like heart rate and pace via ActiveLook Light AR technology. The company excluded camera, audio, and AI features to prioritize weight, comfort, and battery life, which exceeds 24 hours per charge. Control is managed through a double-tap sensor, with Bluetooth connectivity compatible with Garmin devices. Available as a limited edition exclusively on engoeyewear.com, the classic version costs EUR €599 (USD $689.95), while the photochromic lens version is priced at EUR €649 (USD $759.95).
The Vision Council released "Focused inSights 2026," a report based on an online survey of 1,089 U.S. adults conducted April 13–30, 2026. The study found that 78% of respondents experienced eye fatigue after screen use in the past three months, yet 39% of those with symptoms never raised them with a healthcare professional. Additionally, 63% were unfamiliar with digital eye strain, and half knew little about dry eye disease. Among patients seeking help, eye doctors are the top information source (40%) and their recommendations are the most critical factor in product selection (38%). Kris Stevens, Vice President of Research at The Vision Council, emphasized the importance of initiating conversations during existing exams. Results carry a margin of error of approximately 3%.
Hickmann Eyewear, part of GO Eyewear Group, presented its Autumn/Winter 2026/27 collection at SILMO Paris. Officially introduced as the FW26 line, the assortment targets women with contemporary designs ranging from oversized acetate sunglasses to minimalist metal optical frames. Key models include HI9323, an aviator style with gradient lenses; HI3274, a rimless cat-eye; and optical frames HI6422 and HI6453 featuring textured temples and metal inlays. The seasonal palette emphasizes tortoiseshell textures, winter gradients, and deep tones. To support retail partners, the brand provides a cohesive campaign platform including dedicated imagery, videos, digital content, and a 360-degree online experience. GO Eyewear’s sales teams will assist with local activation and visual materials to help retailers communicate the collection’s design signatures and fashion relevance effectively.
Zeiss announced the appointment of Jesper Wiegandt as CEO of Zeiss Vision Care, effective October 1. In this role, Wiegandt assumes strategic and operational leadership of the global vision care business while continuing to serve as acting chief commercial officer. He succeeds Sven Hermann, who remains CEO of Zeiss Consumer Markets. Wiegandt joined Zeiss in 2022 as chief marketing officer and was appointed chief commercial officer in January 2026. Gary Rosenbaum retains responsibility for the U.S. market as president and CEO of Zeiss Vision Care US. The announcement follows the recent appointment of Axel Christian as president of Zeiss North America, also effective October 1, 2026, a newly created role intended to unify activities across the U.S. and Canada.
EssilorLuxottica has launched Nuance Audio Plus, the newest generation of its open-ear hearing glasses designed for adults with mild to moderate hearing loss. The update features extended battery life, enhanced audio amplification, improved speech clarity in noise, and better own-voice perception. New design elements include intuitive on-frame controls with dedicated power and volume buttons, options for charging on-the-go, and the ability to manage voice calls when paired with compatible iPhones. The portfolio now includes three styles—Square 53, Panthos 48, and Upturn 52—in five colours and various sizes. Users can control the device via the Nuance Audio app, on-frame controls, or a separate remote, allowing customization of amplification settings and audio modes. The frames support any type of optical lenses. EssilorLuxottica stated that the previous Nuance Audio model remains available. Global head Stefano Genco noted that the brand has expanded to 14 countries and over 18,000 stores in one year, reaching consumers who are younger than traditional hearing-aid users.
BonLook has released its Fall-Winter 2026 eyewear collection, featuring styles inspired by backstage moments and vintage tour posters. The lineup includes frames such as the Isadora ($99), Gaspard ($159), Severine ($99), Arlo ($159), Elodie ($199), Claude ($99), Layer ($99), Lucian ($159), Estelle ($99), Liora ($159), Odette ($159), Delphine ($159), Nathalie ($199), Florence ($159), and Odilia ($99). Available colors range from Clear Taupe and Dark Brown to Gold, Grey Gradient, Copper Tort, and Leopard. The brand markets these designs as confidence-boosting accessories intended to evoke a rock-and-roll aesthetic. Specific availability stages beyond the general release are not detailed in the source material.
Charmant USA Inc. and Isaac Mizrahi New York have announced a collaboration aimed at supporting The Breast Cancer Research Foundation. The announcement was reported by Optical Prism Magazine on October 5, 2026. The available source material confirms the partnership's existence and its charitable objective but does not provide specific details regarding product designs, financial contributions, or launch timelines. As the text is limited to the headline and publication attribution, further factual specifics about the nature of the collaboration remain unverified in this report.
MIDO has opened applications for the MIDO AWARDS 2027, honoring excellence in innovation, sustainability, and industry leadership. Three programs are accepting submissions: the CSE Award – Certified Sustainable Eyewear (fifth edition) and the CSE Corporate Award (second edition), both with a January 8, 2027 deadline; and the Best Store Award (12th edition), closing December 31, 2026. The CSE awards evaluate eco-friendly product design and ESG integration, while the Best Store Award assesses retail experience through layout and digital communication. Winners will be announced at an official ceremony during MIDO 2027, held February 6–8, 2027, at Fiera Milano Rho. Additionally, applications for the Sergio Cereda Eyewear Design Award remain open until November 30.
The Vision Council released its Focused inSights 2026 report, revealing that while 78% of surveyed U.S. adults experienced eye fatigue after screen use in the past three months, 39% never discussed these symptoms with a healthcare professional. Based on a national survey of 1,089 adults, the findings indicate low awareness, with 63% unfamiliar with digital eye strain and half unaware of dry eye disease. Despite this, eyecare providers remain the top information source for 40% of respondents and the most influential factor in product selection for 38%. Kris Stevens, Vice President of Research, emphasized starting conversations during existing exams. The report was shared at Academy 2026 Anaheim (Sept. 30–Oct. 3), where panel members receive free access to the $3,000-valued document alongside educational toolkits.
Ottica Italiana has published a digital preview of the 2026 edition of L’Eos, the official newspaper for Expo Ottica Sud. The 11th edition of this Mediterranean optical and optometric trade show is scheduled to take place from October 10 to 12, 2026, at the Centro Sicilia Fiera in Misterbianco, Catania. Produced by the Ottica Italiana editorial team in collaboration with Eos Catania organizers, the tabloid serves as a guide to exhibitor news and key participants. While the publication will be distributed free of charge in print format at the fair entrances during the event, the current online version allows industry professionals to access content ahead of the opening date to plan their visits.
US-based smart eyewear manufacturer Innovative Eyewear reported preliminary unaudited net sales of approximately $1.04 million for the third quarter ended September 30, 2026, marking a 55% year-over-year increase and the highest quarterly sales in company history. Growth was driven by a 25% rise in direct-to-consumer and online marketplace sales, alongside initial wholesale shipments. The company announced new distribution channels, including an initial purchase order to a US big-box retailer for Lucyd Armor products (expected in-store October 2026), a Canadian launch with FYihealth Group across ~345 locations, and orders from Australian distributor Directed Electronics for over 3,000 units (shipping October 2026). Nine-month sales reached $2.8 million, surpassing full-year 2025 revenue. CEO Harrison Gross stated these results clear the way for the planned fourth-quarter launch of Lucyd Aero smartglasses.
Ottica Italiana and Federottica will participate in Expo Ottica Sud 2026, serving as the official media partner. The event features a dedicated exhibition space for opticians and optometrists to network and discover industry updates. Key Federottica representatives attending include national vice president Michele Schirone, Sicily regional president Leoluca Provenzano, and Catania president Rosario Cannavò. Ottica Italiana’s editorial team will operate from the fair, distributing free copies of L’Eos, the official newspaper, along with issues of Ottica Italiana magazine and Indi-Eyewear. Video coverage by OITV will capture interviews and product news for release on YouTube, the ottica-italiana.it portal, and social media. On Sunday, October 11, from 12:00 to 13:00, staff at stands 120-121 will offer independent opticians copies of Indi-E Mag and opportunities for brief interviews.
A new eyewear trade event, First Look London, is scheduled to debut in September 2027. The platform is dedicated exclusively to independent brands and emerging designers. Organizers describe the format as a tightly curated selection of labels presented in a clean, gallery-style environment. This setting aims to provide buyers with meaningful time to engage directly with designers, founders, and makers. As an announcement for a future date, the event has not yet launched. Specific details regarding exhibitor lists, pricing, or geographic availability beyond the London location are not provided in the source material.
FE-Group announced a unified vision integrating specialized brands across the optical and ophthalmic sectors. The group comprises Frastema Ophthalmics for Italian instrumentation and technical support, Easyopht for international software and disposable products, Easylac for specialty contact lenses, Fiso for refraction units, and Keratron for corneal topographers. This structure was strengthened in 2026 by the acquisition of assets from Frastema, a historic producer of ophthalmic examination chairs, reinforcing Made in Italy design and manufacturing capabilities. The company describes this ecosystem as offering professionals a single interlocutor spanning distribution, production, technology, and assistance, combining human expertise with technological innovation under one common strategic direction.
Visall (Lörrach) has fully transitioned its eyeglass lens ordering to a new web-based shop, replacing the previous Visall-Bestell-Client after nearly 19 years. The new platform supports all common devices and operating systems, offering opticians enhanced features such as direct variable inset entry, remark fields for special requests, and real-time production status tracking via direct connection to Visall’s manufacturing. Visall stated the solution provides a technical foundation for future digital developments. Concurrently, the company updated its contact channels; communication is now exclusively via service@visall-group.com, while the old email address ceased functioning on October 3 without forwarding capabilities. The website is accessible only at www.visall-group.com.
Effective October 1, 2026, Jesper Wiegandt was appointed CEO of Zeiss Vision Care. He assumes strategic and operational leadership while continuing to serve as acting Chief Commercial Officer. Wiegandt succeeds Sven Hermann, who remains CEO of Zeiss Consumer Markets and leads its Board of Management. Joined in 2022 as Chief Marketing Officer, Wiegandt became Chief Commercial Officer in January 2026. His background includes international leadership roles at Procter & Gamble and founding a strategy consultancy. Hermann cited Wiegandt’s contributions to brand strength and business growth as key factors for the appointment.
ZEISS Group appointed Jesper Wiegandt as CEO of ZEISS Vision Care, effective October 1. He succeeds Sven Hermann, who remains CEO of the ZEISS Consumer Markets segment and continues to head its board of management. Wiegandt will also stay on as acting chief commercial officer of ZEISS Vision Care.
Mido has opened registration for visitors and journalists attending its 2027 exhibition, scheduled for February 6–8 at Fiera Milano Rho. President Lorraine Berton stated the event will feature new developments and a strong international presence, with positive exhibitor responses including returning companies and new participants. The platform attracts professionals from over 160 countries, covering the entire eyewear supply chain. Key features include dedicated areas for emerging talent (Academy and Start Up) and The Vision Stage, which will host approximately 20 events in Pavilion 1. A new digital platform, My Fair Plus – Beyond the Exhibition, allows attendees to book cultural activities in Milan. Special travel deals are arranged for visitors from the United States, Canada, Latin America, and specific Chinese cities including Wenzhou, Shenzhen, and Shanghai.
Silmo Paris 2026 attracted 32,108 visitors from nearly 150 countries, with 53% international attendance, featuring over 950 exhibitors across 80,000 square metres. The event emphasized connected optics, hosting the first international hackathon for health applications on smart glasses platforms like HTC and EverySight, won by Kimoo. The Silmo d'Or awards recognized innovations such as autofocus glasses and luxury smart eyewear. Sustainability was highlighted through the CSR Spot and Andy Wolf's Committed Company Award. Over 60 talks covered AI and healthcare trends, setting the stage for the industry's evolution ahead of the fair's 60th anniversary in 2027.
Oliver Bartsch GmbH, operating as Glasklar, is relocating its headquarters to a new facility in Troisdorf near Cologne. The move aims to consolidate production, warehousing, and administrative functions currently spread across multiple sites into one location. Renovation work is scheduled for October 2026, with the operational start at the new site planned for November 2026. According to the company, the transition will create additional capacity for future development, including larger areas for production and offices, as well as space for new machinery and products. Glasklar specializes in individual eyewear cleaning products and customer retention concepts.
Cellid, an AR display developer, has announced a business partnership with Japanese eyewear retailer Megane Top to develop and sell AR glasses under the Megane Top brand. The collaboration spans product development through market expansion, with Cellid leading optical and hardware engineering while Megane Top contributes eyeglass expertise and its nationwide store network, including the Megane Ichiba chain. The jointly developed 'Linse Display' AR glasses feature navigation, notifications, translation, AI notes, and entertainment functions. Preorders via crowdfunding on GREEN FUNDING begin October 23, 2026, followed by in-store sales after the campaign ends. Current images show prototypes, indicating final designs may differ.
The Union of Chambers and Commodity Exchanges of Turkey (TOBB) has distributed a draft guideline to relevant chambers, seeking industry feedback by October 8, 2026. This draft aims to specify implementation details for the July 3, 2026 regulation change, which restricts consumer-facing online contact lens sales to licensed optician websites with valid prescriptions. The proposed guidelines mandate that sales occur only through a single authorized domain name, explicitly prohibiting orders via social media or electronic marketplaces. Key provisions include strict prescription verification before order approval, product traceability requirements involving ÜTS obligations, and bans on misleading health claims or false discounts. Entities holding pharmacy licenses but lacking separate optician permits are excluded from this online sales authorization. The final text may change after the consultation period.
Laurence “Larry” T. Roth, co-founder and former co-president of Marchon Eyewear, died at age 75 on September 27, 2026, following a battle with cancer. Born in Queens, New York, Roth established Marchon in 1983 alongside Al Berg and Jeff White, overseeing U.S. sales structures as the company grew into a global leader in licensed eyewear brands including Nike, Calvin Klein, Fendi, Coach, and Michael Kors. VSP Vision acquired Marchon in 2008. Afterward, Roth founded the racing and breeding operation LNJ Foxwoods with his wife Nanci and daughter Jaime. Industry colleagues, including VSP Vision’s Nicola Zotta and The Vision Council’s Mitch Barkley, issued tributes highlighting his analytical mind, sales strategies, and lasting impact on optical industry culture.
Hoya Vision Care announced two leadership appointments effective October 2026. Pamela Andrews joins as vice president of marketing for Hoya North America, overseeing product management, channel marketing, digital marketing, and brand communications across the U.S. and Canada. She brings over 20 years of vision care experience, including recent interim marketing leadership at Zeiss. Kellie Wesley returns to Hoya as national sales director for ECPs, leading the U.S. sales organization focused on independent eyecare professionals. Her background includes strategic account roles at ABB Optical Group, Euclid Vision, and STAAR Surgical. Steven Haifawi, SVP of U.S. Commercial, cited their industry expertise and customer relationship strengths in supporting these hires.
The opti 2027 trade fair announced its new theme, "See. Hear. Next.", focusing on emerging technologies, partnerships, and business opportunities in optics and hearing acoustics. A key addition is the "Smart Tech" special area, dedicated to smart eyewear, wearables, hearables, and connected technology. Director Cathleen Kabashi emphasized that this initiative aims to bridge technology providers with industry professionals to create concrete solutions rather than abstract visions. While positioned as an international event for optics and design, the core market remains the DACH region (Germany, Austria, Switzerland). Other highlighted areas include "opti Spheare," "Tomorrow Vision" for contact lenses, and expanded design stages. The strategy also incorporates support for startups, talent, and business succession through dedicated formats.
EssilorLuxottica convened over 200 eyecare professionals in Melbourne for its 2026 Clinical Conference. The event addressed myopia management, dry eye conditions, presbyopia, and the role of Ray Ban Meta AI glasses for low-vision patients. Dr Björn Drobe detailed 45 years of Essilor’s translational myopia research, noting a 1982 study where progressive lenses reduced refractive progression by 46% compared to controls. He highlighted current Highly Aspherical Lenslet technology and Essilor Stellest lenses, which now have seven-year clinical data. Dr Kate Gifford presented evidence from more than 80 papers supporting Stellest across various visual functions and patient demographics. Panel discussions focused on translating emerging scientific evidence into everyday clinical practice, including treatment selection and family engagement strategies.
TEF Magazine celebrated its tenth anniversary by launching "Club Bizarre," a theatrical exhibition at the BOLD XXL trade show. Rather than a traditional retrospective, the event transformed a decade of championing unconventional eyewear into an immersive physical experience featuring dark lighting, red cocktails, and themed displays. The exhibition highlighted brands that challenge commercial categories, including IMPURI Eyewear as the "Headliner" on a dedicated stage, showcasing experimental acetate, wood, carbon, and nylon frames designed by Goran Ilic. FUNK/SCHUSTER served as the "Featured Act," presenting bespoke pieces like the "BATWOMAN" frame handcrafted in Upper Bavaria. Additional displays included "Supporting Acts" and "Guest Appearances," emphasizing creative attitudes over standard product categorization.
Mido has opened applications for the Mido Awards 2027, an initiative recognizing companies, products and industry players in the optical sector. The awards specifically honor achievements in innovation, sustainability and the ability to interpret the evolution of the industry. Interested parties can access the official regulations and application forms through the Awards section of the Mido website. This announcement marks the start of the submission process for the upcoming cycle, distinct from any completed launch or award ceremony results.
Optical Prism published a post titled "These $999 AI glasses are for people with hearing loss." The source body contains no substantive details, only a redirect notice pointing visitors back to the original article in Optical Prism Magazine. Consequently, specific information regarding the product's features, manufacturer, availability, or technical capabilities is not present in the provided text. The only verifiable facts are the headline's claim of a $999 price point and the target audience being individuals with hearing loss, as stated in the title itself.
CooperVision unveiled the grand opening of The Vision Centre, its new global innovation hub in Southampton, England, alongside six major product advancements planned for launch over the next several years. The facility, spanning 9,940 square meters and housing approximately 350 employees, integrates research, development, clinical expertise, and pilot manufacturing to accelerate commercialization. Key pipeline announcements include the world’s first complete family of 1-day myopia control lenses, novel premium 1-day silicone hydrogel technology, a next-generation monthly SiHy material, an entry-level 1-day SiHy innovation, an advanced 1-day SiHy toric multifocal lens, and a new toric 1-day experience for astigmatic patients. President Jerry Warner stated the initiative aims to define the next era of eye care through science-led innovation.
The Vision Council released "Focused inSights 2026," a report based on an online survey of 1,089 U.S. adults conducted April 13–30, 2026. Findings indicate 78% experienced eye fatigue after screen use in the past three months, yet 39% of symptomatic respondents never raised issues with healthcare professionals. Awareness gaps persist, with 63% unfamiliar with digital eye strain and half lacking knowledge of dry eye disease. Eye doctors serve as top information sources (40%) and primary influencers for treatment product choices (38%). The report was shared at Academy 2026 Anaheim (Sept. 30–Oct. 3). Eyecare providers joining The Vision Council’s research panel receive free access to the full report, valued at $3,000. Non-members may purchase it directly.
Gigi Studios held an event titled “La Soirée” in Paris. The source material confirms the occurrence of this gathering but provides no further details regarding specific attendees, product announcements, or business outcomes associated with the celebration.
At Expo Ottica Sud 2026, EssilorLuxottica showcased an ecosystem of solutions combining innovation, personalization, and protection under the "Anima Mediterranea" theme. The presentation featured Varilux XR series with Essilor Living Intelligence for progressive lenses, Transitions Gen S for adaptive light comfort, and Transitions Color Touch for style-driven color nuances. Visioffice X+, a new digital optical column generation, was highlighted for using AI to capture individual visual parameters and frame positioning in seconds. Additionally, Nikon Lenswear’s Z Suite progressive designs and Galileo’s new presbyopia management protocol were displayed. The company stated these technologies aim to center the wearer and optometrist, integrating brand competencies to address diverse visual needs and Mediterranean identity values.
Amsterdam-based eyewear brand Ace & Tate reduced CO2 emissions from frame and lens production by 43 percent in 2025, falling from 2,030 to 1,155 tonnes of CO2 equivalent. Total corporate footprint decreased 10.2 percent to 6,446 tonnes, while the average per-product footprint dropped 9 percent to 7.99 kilograms. These figures, calculated with Vaayu and verified by SGS, show 96.7 percent of emissions originate outside company stores. The brand replaced non-prescription sunglass lenses with Tritan Renew plastic containing up to 50 percent certified recycled material starting spring/summer 2025. Ace & Tate was recertified as a B Corp in July 2026 under stricter new standards introduced by B Lab in April 2025.
ZEISS has appointed Jesper Wiegandt as the new Chief Executive Officer of its Vision Care division. This leadership change affects ZEISS Vision Care, a business unit within the Consumer Markets segment that develops and manufactures solutions for ophthalmic optics, including eyeglass lenses, partner programs, instruments, and digital services. The appointment occurs against the backdrop of ZEISS Group’s recent financial performance, which reported annual revenue totaling almost 12 billion euros in the fiscal year ending September 30, 2025. As an internationally leading technology enterprise headquartered in Oberkochen, Germany, ZEISS operates globally with over 47,400 employees across approximately 50 countries. The company maintains significant investment in research and development, allocating 14 percent of its revenue to innovation efforts.
An opinion article published in eyebizz 5.2026 argues that the EUHA international hearing aid industry exhibition, held October 14–16 in Hannover as part of the 70th International Hearing Aid Congress, offers significant value to eyewear retailers. Organized by the Federal Association of Hearing System Industries (BVHI), the event features 52% German and 48% international exhibitors, including AI software providers and store design firms. The text notes growing synergies between optical and audiological sectors, citing 2025 data from biha and ZVA showing approximately 7,500 hearing aid shops and 10,700 optical businesses in Germany. It emphasizes shared challenges like labor shortages and digitalization, suggesting that holistic sensory health services define future retail success.