The State Guild of Opticians and Optometrists of Mecklenburg-Vorpommern (LIMV) has announced its 2026 continuing education conference for November 7–8, 2026, at Schloss Hotel Fleesensee in Göhren-Lebbin. Targeting optician businesses from Mecklenburg-Vorpommern, Berlin, Brandenburg, and beyond, the program covers dry eye diagnostics, liquid crystal-based eyeglass lenses, sports optometry, and legal developments regarding vision tests for professional drivers. Sunday sessions address optometric services for the elderly and retinal diagnostics via optical coherence tomography (OCT). An industry exhibition will accompany the event, with DOZ Verlag present on site. Full details and registration are available on the LIMV website.
On October 14, Meta announced the launch of "Sensing Art," a pilot program developed with the Pinacoteca di Brera and EssilorLuxottica. The initiative enables blind and low-vision visitors to use AI glasses to recognize eight specific artworks and hear pre-recorded audio descriptions via open-ear speakers. These descriptions are sourced from the museum’s existing Grande Brera app, developed by Associazione Nazionale Subvedenti using the DescriVedendo method, rather than generated by an AI model on the spot. The glasses also integrate Be My Eyes for real-time volunteer support and Meta AI for contextual questions. Access is by reservation only, available Tuesday to Friday from 10:00 to 16:30. Meta did not disclose the specific hardware model, pilot end date, or visitor numbers.
The Vision Council has opened registration for its 2027 Executive Summit, scheduled for January 20-22 at La Cantera Resort & Spa in San Antonio, Texas. The event targets optical industry executives with educational presentations, economic updates, and networking. Keynotes will cover business relationships, artificial intelligence, and regulatory affairs, while attendees receive a 2027 optical economic forecast. The summit theme is “Connections: The Skills Technology Cannot Replace.” A complete agenda and speaker lineup are pending future announcement. Optional pre-event activities include golf, pickleball, and the Cantina Challenge, featuring Texas trivia and guacamole lessons. Additional on-site activities comprise a nature walk and group yoga. Networking begins Wednesday afternoon, January 20.
OCTIKA has entered an exclusive partnership with WestGroupe to introduce its OSMOSE eyewear brand to the Canadian market, with a launch scheduled for January 2027. Developed in Occitanie, France, OSMOSE features a 3-in-1 concept using interchangeable magnetic clips that allow single frames to transform into multiple styles. The debut collection includes 21 models for men and women, offering combinations such as Category 3 polarized sun clips paired with yellow-tinted night-driving clips or dual polarized clips. WestGroupe will utilize its distribution network and industry relationships to support the brand's growth in Canada. This agreement aligns with WestGroupe’s strategy of diversifying its portfolio through long-term partnerships with distinctive eyewear brands.
Prooptica concluded its second consecutive participation at SILMO Paris 2026 with a positive assessment, reinforcing relationships and exploring new business opportunities. The company’s stand hosted clients and professionals over four days, facilitating the presentation of new collections for its brands Juliana Paes Eyewear, Danell, Duyos, and Sevenoaks. Prooptica stated that the event strengthened confidence in the international potential of these four distinct brands and supported its ongoing internationalization strategy. The company described the fair as a strategic meeting point for the optical sector, allowing it to monitor market evolution and expand visibility beyond Portugal. No specific sales figures or quantitative growth metrics were disclosed in the source material.
ZEISS convened eye care professionals at the JW Marriott Parq Vancouver on October 4 for its Myopia Innovation Summit. The event introduced ZEISS MyoActive, a spectacle lens for children utilizing MOVE technology. Clinical data from an ongoing two-year randomized controlled trial (NCT06563700) in Shanghai indicated that MyoActive delivered an average efficacy of 0.60 D less spherical equivalent refractive error progression compared to single-vision lenses over twelve months, with 98% of children adapting within one week. Sessions featured presentations by Professor Padmaja Sankaridurg, Dr. Debbie Jones, Dr. Wes McCann, and Dr. Evelyn Lo, covering scientific evidence, measurement importance, glaucoma assessment, and practice management. Hands-on demonstrations linked diagnostics to patient communication. The summit series continues in Montréal on October 17 and Toronto on October 25.
Danish eyewear brand Prodesign has appointed singer and actor Søren Torpegaard Lund as its new brand ambassador. Lund, who represented Denmark at the Eurovision Song Contest 2026, will front the "As you are" campaign, which emphasizes individuality and personal style. The selection was driven by Lund’s long-standing relationship with glasses, using various frames to express different facets of his personality since youth. Brand Manager Maria Sletten cited his authentic self-expression as key to the partnership. This collaboration reinforces Prodesign’s ongoing market positioning around identity and individual style.
Independent eyewear brand Arcus Paris is now available for in-person discovery and try-on at Marc Le Bihan’s concept store, “Le 39,” located at 39 Rue Étienne Marcel in the 1st arrondissement of Paris. This availability follows a pop-up appearance during Paris Fashion Week. Founded by Amanda Cheng, Arcus Paris produces handcrafted sunglasses using deadstock materials and decorative piercings, featuring models such as “Lynx” and “Canis.” The brand has gained visibility through wear by celebrities including Megan Fox, Sofiane Pamart, Bill Kaulitz, and rapper SCH at events like the Stade de France and an Audemars Piguet gathering.
Telemedicine platform Medadom has been included in the "World's Top HealthTech Companies 2026" ranking, published by American magazine Time in partnership with Statista. This marks the second consecutive year the French company appears on the list, which identifies the top 500 firms from thousands analyzed globally based on financial performance, reputation, and online engagement. Co-founded in 2017 by Dr. Elie-Dan Mimouni and Nathaniel Bern, Medadom reports facilitating over 11 million reimbursable teleconsultations. The platform currently partners with 2,000 doctors, 6,000 pharmacies, and approximately 600 opticians, aiming to expand its optical network to 1,000 stores by the end of 2026.
The "The Lens of Time" exhibition, promoted by Anfao and the Museo dell’Occhiale di Pieve di Cadore, opened at Palazzo Piacentini in Rome on October 14, 2026. Running through October 30, the display traces eyewear history from origins to contemporary design across five sections. This Roman chapter introduces an exclusive section dedicated to cinema, curated with Steve Della Casa of the Cineteca Nazionale, exploring how glasses define characters and style in film. Supported by the Ministry of Enterprises and Made in Italy, the project previously debuted in Venice and Milan. Following its Rome run, the exhibition will return to Mido | Eyewearland Milano from February 6–8, 2027, focusing further on the eyewear-cinema connection for the international community.
The Central Association of Opticians and Optometrists (ZVA) marked its 75th anniversary on October 9, 2026, during the SICHT.KONTAKTE event in Berlin. Founded in Bad Godesberg in 1951, the association hosted a gala attended by representatives from crafts, science, and industry. President Kai Jaeger highlighted recent regulatory successes, including new master optician ordinances and remote refraction clarifications, while emphasizing the value of craft-based representation. Guests included ZDH executive Karl-Sebastian Schulte and ECOO president Gabriëlle Janssen, who underscored national and European cooperation. Professor Timo Mappes discussed the upcoming reopening of the German Optical Museum in Jena, noting the ZVA’s donation of a historical eyewear collection. A panel addressed future challenges involving smart glasses, AI, and evolving optometric care models.
VisionPlus Expo announced its 2027 edition will take place on 24–25 April 2027 at the Dubai World Trade Centre. The event serves as a global platform for the optical industry, connecting manufacturers, retailers, distributors and optometrists from regions including the Middle East, Africa, Europe, Asia, the USA and Russia. It features showcases of diagnostic equipment, lens technologies, eyewear collections and digital retail solutions. Satish Menon, Business Head of VisionPlus Expo, confirmed the dates and highlighted plans to build on the exhibition's legacy with fresh energy. The two-day event includes industry awards recognizing achievements in innovation, retail excellence and professional leadership.
French eyewear manufacturer Octika has entered an exclusive partnership with WestGroupe to introduce its premium brand, Osmose, to the North American market beginning in January 2027. Developed in Occitanie, France, Osmose features a signature 3-in-1 concept using interchangeable magnetic clips to transform single frames. The debut launch will include 21 models for men and women, offering variations such as Category 3 polarized sun clips paired with yellow-tinted clips for nighttime driving or dual polarized clips. WestGroupe will utilize its existing North American distribution network and industry relationships to support the brand's growth. This agreement aligns with WestGroupe’s strategy of portfolio diversification through long-term partnerships with design-driven brands.
HOUSE of MODO has expanded its leadership team in America to support continued regional growth. The company appointed Tara Martins Montoneri as Chief Operating Officer and named Brian Dombrowski as Director of Business Development. These personnel changes were announced on October 15, 2026. The source identifies the specific roles for both individuals within the American market but does not provide details regarding their prior experience, compensation, or specific operational targets associated with these appointments.
The Central Association of Opticians and Optometrists (ZVA) marked its 75th anniversary with a gala evening in Berlin on October 9, 2026, during the Sicht.Kontakte event. Founded in 1951, the association represents German optician interests. President Kai Jaeger highlighted historical milestones and volunteer contributions. Discussions covered new master optician regulations, expanded examinations for commercial drivers, remote refraction procedures, and continued cooperation within the ZDH until 2031. Guest speakers from ZDH and ECOO emphasized strong advocacy. Professor Timo Mappes presented industry history, aided by a historic eyewear collection donated by the ZVA to the German Optical Museum in Jena. A panel addressed AI, smart glasses, and future optometric care models.
The Vision Center at Seaside Farms in Mt. Pleasant, SC, was named one of America’s Finest optical retailers by judges who praised its airy, patient-focused design. Owner Dr. Brad Bodkin designed the 5,500-square-foot facility, occupied since 2019, to maximize natural light and create a retreat-like atmosphere. The practice combines comprehensive care with advanced technologies including Heidelberg OCT, Optos imaging, RetEval, Neurolens, and Heru. Hospitality features include complimentary beverages and spa-like music in exam rooms. Community initiatives extend beyond clinical services, such as blood drives offering retinal photos and Ray-Ban discounts, and annual Toys for Tots collections exceeding 300 items. MODO is the top-selling frame brand, alongside Lilly Pulitzer, WOOW, Kate Spade, and Ray-Ban.
OCTIKA has entered an exclusive partnership with WestGroupe to introduce its French eyewear brand, OSMOSE, to the Canadian market. The collection is scheduled for an official debut in January 2027, featuring 21 models for men and women developed at OCTIKA’s product hub in Occitanie, France. Central to the line is a signature 3-in-1 magnetic clip system that allows wearers to transform a single frame using interchangeable clips, such as Category 3 polarized sun clips or yellow-tinted night driving lenses. WestGroupe will utilize its distribution network to support the brand's expansion across Canada. This agreement aligns with WestGroupe’s strategy of portfolio diversification by adding distinctive, design-driven eyewear brands to its offerings.
Marcolin and TBL Licensing LLC have announced the extension of their global licensing agreement for Timberland® optical frames and sunglasses through 2031. This renewal reinforces a partnership established in 2003, covering the design, production, and worldwide distribution of eyewear. The five-year extension reflects continued collaboration focused on quality, performance, and outdoor-inspired design. New collections feature bold shapes, updated color palettes, and materials including bio-based components. Timberland Eyewear remains available at select Timberland stores, independent retailers, e-commerce partners, and optical professionals globally.
Vision Monday’s latest digital issue, released in Newark, N.J., spotlights sustainability efforts across the optical industry. The cover story frames environmental responsibility not merely as marketing but as a strategic investment enhancing operations and consumer confidence. It details how independent practices, frame brands, suppliers, contact lens companies, and optical labs are embedding sustainable choices into product design, materials, packaging, and manufacturing. Specific initiatives include using bio-based acetates, recycled metals, and biodegradable demo lenses, alongside carbon-reduction strategies and verified recycling programs. The report emphasizes a shift toward measurable results, supported by third-party certifications, traceability tools, and transparent claims. By integrating these practices into mainstream collections and daily operations, the industry demonstrates that sustainability can drive both performance and profitability, moving beyond broad promises to accountable, long-term value creation.
Italian media reports indicate that Delfin, the Del Vecchio family holding company controlling 32.4 percent of EssilorLuxottica, may alter its shareholding structure and management. These potential changes aim to resolve a long-standing dispute among the heirs of Luxottica founder Leonardo Del Vecchio. The information is based on media reports rather than an official announcement from Delfin or EssilorLuxottica. Consequently, specific details regarding the nature of the proposed structural adjustments, timeline for implementation, or final outcomes remain unconfirmed. This development highlights ongoing internal tensions within the ownership group but does not yet constitute a completed corporate action or verified strategic shift by the eyewear giant itself.
Bausch + Lomb and parent company Bausch Health announced the appointment of Thomas J. Appio as interim chief executive officer, effective immediately. Appio, who has served as Bausch Health CEO since 2022 and was appointed chairman of the Bausch + Lomb Board in August 2026, will continue leading Bausch Health while assuming this role. Brent Saunders, CEO since 2023, departed following a mutual agreement with the Board. Based on preliminary third-quarter results, both companies expect to raise full-year 2026 adjusted EBITDA guidance excluding Acquired IPR&D. Specific details regarding the updated financial outlook will be provided when the companies report their third-quarter results on October 28, 2026.
Meta, the Pinacoteca di Brera museum in Milan, and EssilorLuxottica have launched "Sensing Art," a pilot project using AI glasses to enhance art accessibility for blind and visually impaired visitors. The initiative integrates Meta and EssilorLuxottica's AI glasses with the museum's existing Grande Brera app, which features audio tours developed by sight loss charities ANS, UICI, and Fondazione Istituto dei Ciechi di Milano. Visitors can activate artwork recognition on eight selected pieces via the glasses, listening to descriptions through open-ear speakers. Additional tools include Meta AI for contextual questions and Be My Eyes for real-time volunteer support. The tour is available upon reservation Tuesday through Friday from 10:00 AM to 4:30 PM.
Editorial relevance: This partnership demonstrates a specific application of smart eyewear technology in cultural accessibility, highlighting the functional capabilities of AI glasses beyond standard consumer use cases.
MIDO has opened applications for its 2027 awards, recognizing optical industry innovation and sustainability. Entries for the fifth CSE Award (product sustainability) and second CSE Corporate Award (ESG strategy integration) are due by January 8, 2027. The twelfth Best Store Award, targeting global opticians for design and retail experience innovation, accepts submissions until December 31. Winners will be announced during the official ceremony at Fiera Milano Rho from February 6 to 8, 2027. Additionally, MIDO will host the Sergio Cereda Eyewear Design Award presentation; applications for this specific prize close on November 30 via optyx.com. Detailed requirements and forms are available on www.mido.com.
CooperVision has officially opened The Vision Centre, its new global innovation and R&D hub, at Adanac Park in Southampton, UK. The 9,940m² facility was purpose-built over 24 months to house 350 colleagues, including global Research & Development, Technology Innovations teams, and the EMEA commercial team. It features a state-of-the-art clinical facility and training environment designed to support eye care professional education and collaboration. The site achieved an EPC A energy efficiency rating, aligning with the company’s sustainability commitments. Senior leaders from Cooper Companies and CooperVision, along with local political representatives, attended the opening event.
A fire broke out on the roof of a historic building in Paris's 13th arrondissement, which is being renovated to become EssilorLuxottica’s future headquarters by 2028. The incident occurred on Thursday morning in the Austerlitz district. Approximately 100 firefighters and 30 vehicles were deployed to extinguish the blaze. No injuries were reported, and workers from the Bouygues-managed site were evacuated calmly. The building, owned by Crédit Agricole, previously served the neighboring train station. The cause of the fire remains unknown. After technical verification and securing the infrastructure, renovation work is expected to resume quickly. The completed headquarters will accommodate up to 2,000 employees.
The Interlook eyewear trade fair is scheduled for January 16–17, 2027, at Messe Dortmund. Organizers announced the event’s focus on customer enthusiasm and a "New Products & Top Models" special area showcasing frames, lenses, and accessories. Ralf Strupat will present on service-oriented consulting on January 16. The agenda also includes topics on vision tests for professional drivers. Confirmed exhibitors include Bo/44, Design Eyewear Group, Einstoffen, Pomberger Goisern, Shades, Stepper, VonBogen, Stratemeyer, and Leica Eyecare. Imago Eyewear and Leja Holzbrillen are listed as first-time participants according to the organizer.
Jobson Publishing, publisher of 20/20 magazine, and the Accessories Council announced the second edition of their collaborative publication, Ac Eye. The issue centers on a profile of eyewear designer Selima Salaun by Christine Yeh, discussing her career, vintage collection, and the 30th anniversary of Selima Optique. This content aligns with Salaun’s induction into the Accessories Council Hall of Fame, celebrated October 15, 2026, in New York City. Half of the event’s net proceeds will be donated to the Tamerlaine Sanctuary & Preserve. Additional features include an eyewear trends analysis, retailer interviews, a conversation with designer Patty Perreira, and the Sunwear Market Pulse study conducted by Jobson Research. The publication is available for reading online now.
Zeiss Vision Care appointed Jesper Wiegandt as its new Chief Executive Officer effective October 1, 2026. Wiegandt succeeds Sven Hermann, who retains his role as CEO of Zeiss Consumer Markets and Chairman of the Zeiss Consumer Markets Board. Concurrently, Wiegandt continues to serve as interim Chief Commercial Officer. Having joined Zeiss in 2022, he previously held positions as Chief Marketing Officer and was promoted to CCO in January 2026. The company states that Wiegandt contributed to positioning Zeiss Vision Care as a stronger consumer brand. Before joining Zeiss, he held international leadership roles at Procter & Gamble and founded a strategy and marketing consultancy for global consumer goods brands.
Meta and EssilorLuxottica have partnered with Milan's Pinacoteca di Brera to launch the "Sensing Art" trial, deploying AI-powered smart glasses for blind and low-vision visitors. Starting October 13, 2026, the initiative integrates with the museum's existing DescriVedendo program, delivering morphological descriptions, historical context, and artist biographies via open-ear temple speakers. The glasses also feature Meta AI voice assistance, Be My Eyes integration for real-time support, and navigation aids. Developed through consultation with advocacy groups like ANS and UICI, the trial addresses visual impairment affecting approximately 18.6% of Italy's population. Access is available by reservation Tuesday through Friday from 10:00 AM to 4:30 PM.
Marcolin and TBL Licensing LLC have extended their licensing agreement for Timberland eyewear until 2031. Announced on October 12, the five-year renewal covers the design, production, and worldwide distribution of Timberland optical frames and sunglasses. The partnership between the two companies began in 2003. According to both parties, this extension reflects mutual trust and a shared long-term commitment.
On October 1, 2026, Silhouette opened its second House of Silhouette showroom in Hamburg's Kaisergalerie, following the initial launch in Vienna in late 2024. The concept integrates the full brand world of Silhouette, Evil Eye, and Neubau into a single location, featuring five staff members including two master opticians. Tom Smits, Managing Director for Germany and Switzerland, emphasized that the store is not intended to compete with traditional retailers but to serve as an extension of their offerings. Partner opticians can bring clients to view premium collections they cannot stock locally, with sales revenue ultimately credited back to the partner. The facility includes significant storage space to assist nearby shops with immediate inventory needs.
Since its 2019 launch, the social initiative Alla Ska Se has distributed 83,056 pairs of free activity glasses to children aged 5–12 in the Nordics as of July 2026. The program is a collaboration between non-profit Generation Pep, retailer Synsam, and lens manufacturer Essilor. These prescription-grounded glasses are designed for sports and play to prevent vision-impaired children from avoiding physical activities due to fear of breaking their primary eyewear or cost barriers. Carolina Klüft of Generation Pep emphasized the link between activity and well-being, while Synsam CEO Håkan Lundstedt highlighted improved confidence. The initiative’s visibility increased during Arendalsuka in Norway, where Optikerbransjen, Synsam, and Norsk Toppfotball hosted a football match using simulated vision impairment glasses to demonstrate how uncorrected sight issues affect school and leisure participation.
Specsavers announced that its Ge Syn project has provided eye examinations and glasses to approximately 62,000 people in Tanzania since 2013. During the September Eye Camp on southern Zanzibar, an area not visited by the project for several years, 1,530 individuals were examined and over 3,600 pairs of reading, distance, and sunglasses were distributed. The initiative addresses limited access to optical care, with many participants receiving their first vision check. Teams comprised Specsavers opticians, support staff from Gothenburg, and local personnel. Marita Bertilson, CEO of Specsavers Sweden, emphasized the practical impact on daily life rather than the cumulative figure alone. Approximately 60 Eye Camps have been held in Tanzania since inception. Glasses are collected in Swedish stores; non-reusable items undergo sorting at Samhall in Borås before material or energy recycling via Stena Recycling.
On September 17, Sofia Larsen, CEO of Svensk Handel, visited Synsam’s secondhand workshop in Spånga to observe the refurbishment of returned eyeglass frames. The facility processes frames from Synsam’s subscription returns and other donations, cleaning, adjusting, and quality-checking reusable items for resale or rental across Nordic stores. Non-reusable materials are sent for recycling or energy recovery. Since autumn 2025, secondhand offerings have been available in all Synsam stores throughout the Nordics. During the visit, Krister Duwe, CEO of Synsam Sweden, emphasized integrating circular trade into daily business operations. Unni Olldén, Chief Supply Chain Officer at Synsam Group, highlighted the high craftsmanship standards required for vision aids. Larsen noted that secondhand sales have become an established part of Swedish commerce, with more retailers incorporating used products into standard store activities.
Silmo announced its annual gold winners for the optical industry during the last weekend of September. Mega Optic’s EvosightVR, a progressive lens customized via virtual reality eye tracking, launched on March 1, 2026, following three years of development. Nidek’s PHANTOM refractive system claims over 60 percent reduced examination time based on company-cited clinical studies. Julbo’s Panora sports eyewear features the widest field of view in its range. Getd & Marienfeld’s Luxury AI Glasses, handcrafted in Switzerland and Hong Kong, integrate health monitoring and noise reduction. Other winners include Zigzag for kids, Eschenbach’s optaro XL low-vision aid, Laclarée’s autofocus glasses, Lancel’s Emeline frame, Victoria Beckham’s VB 7015/S sunglasses, Caroline Abram’s Sakura, Maison Lune’s Galet, Brett’s Ferdinand Sun C06, rolf. Eyewear’s Superbird, and Paloceras’ Pebble RX.
Synsam held its inaugural clinical conference at Frösön Park Hotell near Östersund, Sweden, attended by nearly 300 opticians over two days. The event featured lectures on filter glass development by Tony Pansell, contact lenses, smart glasses, dry eyes, and healthcare technology, alongside case studies on referrals. Participants earned nine CET points. Synsam’s clinical head Håkan Broman stated the initiative aimed to provide more operationally relevant training than the industry-wide Optometridagarna, which Synsam largely skipped this year. The program included supplier mingling and a dinner inside Synsam’s production center in Storlien, showcasing local frame manufacturing.
The organizers of the Opti trade fair announced that the 2027 event, scheduled for January 29–31 in Munich, will operate under the theme "See. Hear. Next." to highlight converging trends in eyewear and hearing care. A key addition is the new "Opti Smart Tech" special area, dedicated to smart glasses, wearables, and connected technologies. Director Cathleen Kabashi stated the focus shifts from isolated product trends to interdisciplinary developments. The program retains the "Tomorrow Vision" contact lens platform and expands design formats like "Opti Fine Eyewear." While positioned as an international event, organizer GHM emphasizes the DACH market's role as a primary innovation hub. Existing initiatives for workforce development and business succession remain central to the concept.
MIDO has opened applications for its 2027 awards, recognizing innovation and sustainability in the optical industry. Entries for the fifth CSE Award – Certified Sustainable Eyewear and the second CSE Corporate Award are accepted until January 8, 2027. The CSE Award evaluates eyewear frames, sunglasses, and cases using eco-friendly solutions, while the Corporate Award assesses ESG integration among exhibiting companies. Applications for the twelfth Best Store Award remain open until December 31, 2026, targeting global optical stores excelling in design and customer experience. Additionally, submissions for the Sergio Cereda Eyewear Design Award close on November 30, 2026. Winners will be announced during an official ceremony at Fiera Milano Rho from February 6 to 8, 2027.
The source material provides no factual details regarding the event described in the title "HOUSE of MODO Strengthens Its Leadership in America." The body text consists solely of a publication notice stating that the post appeared first on Optical Prism Magazine. Consequently, there is no information available to identify specific actions taken by HOUSE of MODO, such as executive appointments, market expansions, or strategic changes. No dates, locations, financial figures, or personnel names are supported by the provided text. Due to this lack of substantive evidence, it is impossible to summarize the nature of the leadership strengthening or verify any claims associated with the headline.
Zeiss Vision Care appointed Jesper Wiegandt as CEO effective October 1, 2026. He assumes strategic and operational leadership of the division while retaining his interim role as Chief Commercial Officer. Wiegandt succeeds Sven Hermann, who continues as CEO of Zeiss Consumer Markets and Chairman of its executive board. Since joining Zeiss Vision Care in 2022 as Chief Marketing Officer and becoming CCO in January 2026, Wiegandt contributed to positioning the business as a consumer brand. Hermann cited Wiegandt’s expertise in consumer goods markets and commercial strategy for the appointment. Previously, Wiegandt held international leadership roles at Procter & Gamble and founded a strategy and marketing consultancy advising global consumer brands.