On September 10, 2024, Mister Spex SE launched SpexPro, a new premium private label lens brand developed in Germany. The lenses offer custom-made prescriptions with high-quality coatings for clarity, sharpness, comfort, protection, and durability. Available online and in all Mister Spex stores, the launch aims to increase revenue share within the prescription eyewear segment and enhance profitability. Stephan Schulz-Gohritz, Chairman of the Management Board and CFO, stated that SpexPro marks a milestone in strengthening the premium private label segment and expanding market share. Mister Spex, an omnichannel optician founded in 2007, operates four online shops across Europe and 65 retail stores in Germany.
At its Extraordinary General Meeting on September 20, 2024, Mister Spex SE shareholders approved all management proposals. The vote confirmed the reduction of the Supervisory Board from seven to five members to streamline governance and cut costs under the "SpexFocus" restructuring program. Additionally, resolutions originally passed at the Annual General Meeting on June 7, 2024, were reaffirmed after a shareholder challenge necessitated legal confirmation. Counterproposals were rejected by over 75% of votes cast, while participation exceeded 70% of share capital. Chairman Stephan Schulz-Gohritz outlined updated full-year guidance and highlighted initiatives including personnel cost reductions and the introduction of the SpexPro private label in the premium lens segment.
Mister Spex SE appointed Eileen Preuss as its new Head of Optical Expertise, effective October 1, 2024. This newly created role focuses on overseeing quality assurance for optical services, setting and implementing quality standards, and selecting optical systems. Preuss reports directly to Chief Commercial Officer Francesco Liut and will lead the continuous professional development of the company’s opticians. With nearly a decade of experience in the international optics industry and academic training in optometry, she brings expertise in launching products and training professionals. CEO Stephan Schulz-Gohritz stated that her knowledge will help elevate service quality and solidify Mister Spex’s position as a leading omnichannel optician. The appointment highlights the retailer’s commitment to reinforcing its optical leadership across its European online shops and German retail stores.
On October 10, 2024, Mister Spex SE announced the availability of blue light filter lenses for nearly all eyewear models to combat digital eye strain. The omnichannel optician states these lenses filter significant portions of screen-emitted blue light to reduce symptoms like dry eyes and sleep disturbances. Customers can select this technology for both single vision and varifocal glasses. Stefanie Berger, an optometrist at Mister Spex, emphasized the goal of long-term eye protection alongside fashion. The company also recommends behavioral changes such as the '20-20-20 rule' and using artificial tears. This initiative targets users experiencing high daily screen exposure from work or streaming, offering a solution integrated into their existing optical purchases without requiring separate devices.
Mister Spex SE, an omnichannel optician, highlighted its range of customized glasses designed to improve visibility and safety for drivers in poor lighting conditions. The company offers anti-reflective lenses to minimize glare from headlights, polarized lenses to filter reflections from wet surfaces, and tinted lenses to enhance contrast for traffic lights. For varifocal wearers, Mister Spex provides custom-fitted lenses but notes a necessary adjustment period. Additionally, the retailer offers free driving licence eye tests to all holders, recommending biennial checks to ensure adequate vision. Stefanie Berger, an optometrist at Mister Spex, emphasized that their products aim to optimize vision while enhancing comfort and safety on every journey.
Mister Spex SE reported €57.8 million in revenue for Q3 2024, a 3% year-on-year decline primarily driven by the closure of international stores in Scandinavia, Austria, and Switzerland under its "SpexFocus" restructuring program. Despite the overall drop, the core German market grew by 2%, with prescription glasses revenue rising 4% globally and 5% in Germany. The company achieved a significant gross margin improvement of 302 basis points to 48.8%, attributed to a higher share of high-margin products like the new "SpexPro" premium lens private label and reduced promotional discounts. Average order value increased by 3% to €99.4. Adjusted EBITDA fell to -€1.4 million from €0.2 million in the prior year. Mister Spex confirmed its full-year guidance of €210–€230 million net revenue.
Editorial relevance: Mister Spex's Q3 results highlight the impact of strategic international store closures on revenue while demonstrating margin improvements through premium private label lenses and reduced discounting in its core German market.
On November 20, 2024, Mister Spex SE announced the release of a comprehensive eye health guide targeting both consumers and professionals. The resource details common conditions such as conjunctivitis, glaucoma, cataracts, and age-related macular degeneration, covering causes, symptoms, treatment options, and preventive measures. It provides practical advice on regular check-ups, balanced diets, UV protection, reducing screen time, and wearing high-quality sunglasses. Additionally, the guide offers tailored solutions for contact lens wearers, particularly those with dry eyes or allergies, focusing on optimal comfort and care routines. Stefanie Berger, an optometrist at Mister Spex, stated that the initiative aims to encourage early action and long-term eyesight protection through knowledge and preventive strategies.
Mister Spex achieved over 30% like-for-like sales growth in its German stores during the Black Friday 2024 campaign compared to 2023, generating approximately €10 million in net revenue. The performance was driven by increased foot traffic and targeted marketing, highlighting the role of brick-and-mortar locations within its omnichannel strategy. Prescription glasses sales rose by 7%, led by an 11% increase in own-brand products, while eye exams grew by 11% to over 7,500. The company processed more than 110,000 orders with delivery times reduced by about 1.5 days. Management attributes the success to the SpexFocus transformation program and effective execution of omnichannel initiatives.
On January 21, 2025, Mister Spex SE announced a new corporate vision and mission as part of its SpexFocus transformation program. The company’s stated goal is to become the leading "vision-as-a-service" provider, moving beyond traditional eyewear sales to focus on eye health and individual style. This strategic update builds upon the brand repositioning introduced in August 2024 under the claim "The Optician of Your Life." Chairman Stephan Schulz-Gohritz described the changes as a logical step combining eye health expertise with customer empowerment. The announcement accompanies the restructuring initiative aimed at enhancing profitability and sustainable cash generation. As Germany’s leading omnichannel optician, Mister Spex operates four online shops across Europe and 65 retail stores in Germany, serving over 8 million customers since its founding in 2007.
Mister Spex reported preliminary unaudited figures for 2024, confirming net revenue declined by 3% to approximately €216 million, within its guidance range of €210–€230 million. This decline was primarily driven by the closure of all international stores in the fourth quarter as part of the SpexFocus transformation program. Despite this, the core German market achieved 2% like-for-like growth, with brick-and-mortar stability offsetting broader declines. Adjusted EBITDA turned negative but remained within the guided range of +1% to -4%. Average order value for prescription glasses rose 12% year-over-year, aided by the September launch of the SpexPro lens portfolio. Cash balance exceeded €70 million at year-end. Audited results and 2025 outlook will be published on March 27, 2025.
Editorial relevance: Mister Spex's confirmed guidance and like-for-like growth in Germany highlight the resilience of its omnichannel model despite international store closures and reduced discounting.
Mister Spex’s Supervisory Board appointed Tobias Krauss as CEO, effective April 1, 2025. Krauss, previously Chairman of the Supervisory Board since July 2024 and CEO of ABACON CAPITAL, succeeds interim CEO Stephan Schulz-Gohritz, who remains CFO. Nicola Brandolese, former Deputy Chairman, will assume the role of Chairman of the Supervisory Board on April 1, 2025. The leadership change aims to continue the "SpexFocus" restructuring program launched in 2024, which targets increased profitability through streamlined costs and optimized product portfolios. Krauss stated his intent to lead the company toward a profitable future by building on existing transformation foundations.
German optical retailer Mister Spex SE announced its full-year 2024 financial results, marked by the implementation of its "SpexFocus" transformation program. Net revenue decreased by 3% to €217 million, within adjusted guidance, while the adjusted EBITDA margin stood at -2.7%. The International segment saw a 13% revenue decline due to store closures in Austria, Sweden, and Switzerland, leaving only an online presence outside Germany. In contrast, the German core market remained flat year-on-year with 2% like-for-like sales growth. Key initiatives included a reduction in discount promotions, which improved prescription glasses margins by approximately 77 basis points, and the launch of private label lenses, SpexPro, which accounted for roughly 20% of prescription orders in Q4 2024. For 2025, Mister Spex expects net revenue to decline by 5% to 10% as it continues to prioritize profitability over volume, shifting its key performance metric to EBIT.
Editorial relevance: Mister Spex's financial results and strategic pivot highlight the challenges of balancing online discount-driven growth with profitability in the optical retail sector.
At its virtual Annual General Meeting on June 5, 2025, Mister Spex SE shareholders approved all management proposals with a majority of approximately 95%. The meeting elected Quentin Demeestère, Co-Founder and CEO of French software company Popwork, as a new member of the Supervisory Board. He succeeds Tobias Krauss, who assumed the role of CEO on April 1, 2025. Attendees also reappointed Deloitte GmbH Wirtschaftsprüfungsgesellschaft as statutory auditor for the 2025 financial year and approved the 2024 remuneration report. Management presented results for the 2024 financial year and updates on the “SpexFocus” transformation program. The meeting recorded a presence of approximately 59% of registered share capital.
Mister Spex SE announced an adjustment to its 2025 financial year revenue guidance, now expecting a decline of -10% to -20%, compared to the previous forecast of -5% to -10%. This revision follows weaker-than-expected sales in the second quarter due to intensified promotional activity and pricing pressure, particularly in the online sunglasses category. The company confirmed that its EBIT margin guidance remains unchanged at -5% to -15%, reflecting an improvement of roughly EUR 1.3 million, and reaffirmed its expected year-end cash position of approximately EUR 65 million ± EUR 5 million. CEO Tobias Krauss stated that Mister Spex deliberately chose not to follow the promotional trend to maintain trading discipline under its SpexFocus transformation programme. This strategy has resulted in gross margins ahead of the previous year, an 11% increase in overall average order value (AOV), and a 23% rise in prescription glasses AOV. Full Q2 financial results are scheduled for publication on 28 August 2025.
Editorial relevance: Mister Spex's decision to prioritize profitability over promotional pricing in the online channel highlights a strategic shift in German optical retail, impacting revenue forecasts while improving margins.
On August 1, 2025, German optical retailer Mister Spex began its 2025 apprenticeship program with 47 new trainees, including 45 in optometry. This cohort brings the total number of apprentices joined since 2016 to 257, with 223 specializing in optometry. The company operates five training workshops in Berlin, Münster, Reutlingen, Mannheim, and Cologne to support hands-on skill development. Apprentices spend approximately 14 weeks per year in these workshops without sales pressure, alongside store experience and vocational school education. Mister Spex reports an average post-apprenticeship employment rate of 75 percent since the program's inception. Executive Vice President Retail Heinzpeter Mandl stated the initiative addresses skilled professional shortages in the optical industry.
On August 4, 2025, Mister Spex launched "Mister Spex Switch," becoming the first optical retailer in Germany to offer a subscription-based eyewear rental model online. The service allows customers to select at least two pairs of glasses during checkout, with the option to exchange one model after twelve months. The package includes insurance, free lens adjustments, and an annual eye health check, providing access to approximately 100 brands and 12,000 products. Following its retail store launch on May 14, 2025, which saw over 3,000 subscriptions and accounted for around 10% of total store revenue in June and July, the digital expansion aims to scale recurring revenue streams. CEO Tobias Krauss noted that the subscription model drives higher average order values, approximately three times those of standard purchases, and attracts new customers, with over 40% of subscribers being first-time buyers.
Editorial relevance: Mister Spex's introduction of an online subscription model for eyewear rental represents a significant shift in the German optical market, aiming to drive recurring revenue and enhance customer retention through digital channels.
Mister Spex SE reported significantly improved profitability for the second quarter of 2025, with EBIT rising by €3.0 million to -€4.3 million. Net revenue declined 22% year-on-year to €53 million, driven by a deliberate reduction in online discount promotions which lowered demand in the sunglasses segment. However, gross margin increased by 504 basis points to 53.7%, supported by a better product mix featuring a higher share of prescription glasses (38%) and premium private label 'SpexPro'. The company launched its 'Mister Spex Switch' subscription model in stores in May 2025 and online in August 2025, alongside an Eye Health Check service. Operating cash flow turned positive at €0.4 million. Mister Spex adjusted its full-year revenue guidance to a decline of 10-20% but maintained its EBIT guidance.
Editorial relevance: Mister Spex's Q2 2025 results illustrate a strategic pivot from volume-driven discounting to profitability-focused omnichannel retail, highlighting the impact of product mix and subscription models on optical ecommerce economics.
Mister Spex SE announced that Chief Financial Officer and Management Board member Stephan Schulz-Gohritz will leave the company by mutual agreement effective October 31, 2025. Schulz-Gohritz joined in January 2024 and assumed ad interim overall responsibility from August 1, 2024, during which he initiated the SpexFocus restructuring program. Supervisory Board Chairman Nicola Brandolese acknowledged his contribution to the company’s transformation toward long-term profitability. The departure does not affect the financial outlook adjusted on June 16, 2025. Mister Spex is scheduled to publish its third-quarter results for fiscal year 2025 on November 13, 2025.
Mister Spex SE announced on October 30, 2025, the appointment of Benjamin v. Schenck as Chief Financial Officer and Management Board member, effective November 1, 2025. He succeeds Stephan Schulz-Gohritz, who departs by mutual agreement on October 31, 2025. Schenck brings over 15 years of finance experience from Outfittery, ProSiebenSat.1 Media SE, and BNP Paribas. CEO Tobias Krauss stated Schenck will strengthen financial steering to support disciplined growth and profitability during the company’s transformation phase. Chairman Nicola Brandolese noted his digital platform expertise aids long-term value creation. Schenck expressed excitement about driving strategic and financial transformation within Mister Spex’s omnichannel model.
Mister Spex SE reported improved profitability in Q3 2025, with EBIT rising by €10 million to -€4.6 million and gross margin increasing by approximately 600 basis points to 54.8%. Net revenue fell 18% year-on-year to approximately €47 million, reflecting a deliberate reduction in online promotional activity and the exit from unprofitable international markets. The company signed agreements to acquire four optical stores in Germany, expected to consolidate in Q1 2026. While online sales declined, store revenue grew 11%, driven by a 9% increase in prescription glasses sales. Free cash flow improved by €10.2 million to -€7.5 million. Mister Spex confirmed its 2025 guidance, expecting a net revenue decline of 10-20% and an EBIT margin between -5% and -15%.
Editorial relevance: Mister Spex's Q3 results highlight a strategic pivot from online volume to omnichannel profitability, demonstrating how reducing promotional intensity and focusing on high-margin prescription products can improve EBIT despite revenue declines.
Mister Spex announced that its German stores achieved a 16% year-on-year increase in revenue during the Black Friday 2025 campaign period. The online platform recorded over 1.2 million visits during this time. In-store sales were driven by a 14% rise in prescription glasses and an increase of more than 20% in sunglasses. Optical services remained in high demand, with approximately 20,000 eye exams and over 500 eye health checks conducted throughout the campaign, including around 5,000 eye exams during the weekend alone. The 'Mister Spex Switch' subscription model, launched in May 2025, saw new subscriptions rise by 63% compared to the pre-campaign period, accounting for 13% of total store sales.
German optical retailer Mister Spex published its Eye Health Report 2026, analyzing 3,412 professional screenings conducted across Germany with Skleo Health. The report reveals that 24% of participants reporting no symptoms showed abnormalities requiring further evaluation. This discrepancy is pronounced among those aged 60 and over, where 57% had undetected eye problems despite claiming no complaints. Additionally, 80% of respondents had not undergone an ophthalmic check-up for more than two years. Among individuals with a family history of glaucoma or diabetes, 10% displayed early signs of these conditions. While 17% of participants under 40 reported screen-related symptoms like blurred vision, only about one in four exhibited clinical abnormalities, suggesting most issues were functional rather than structural. The full report is available in German only.
Mister Spex SE confirmed its 2025 financial guidance, reporting preliminary net revenue of approximately €178 million, an 18% year-on-year decline consistent with its -10% to -20% range. This decrease was primarily driven by deliberate store portfolio adjustments in Q4 2024 and reduced promotional activities. Despite the overall revenue drop, like-for-like growth reached 8%, reflecting resilient demand in the German core business. The EBIT margin landed in the lower half of the guided -5% to -15% range, while cash balance remained stable at roughly €56 million. Average order value for prescription glasses rose 20% due to an improved product mix and the Mister Spex Switch subscription model, which accounted for 16% of store sales in Q4 2025. The company will publish its 2026 outlook on March 26, 2026.
On February 26, 2026, Mister Spex opened a new premium store at Kurfürstendamm 200 in Berlin. This expansion increases the retailer's footprint to seven stores in Berlin and 66 across Germany. The company states that selective growth targets markets with strong brand awareness to accelerate profitable growth and enhance margins. The location features a team of seven professionals offering preventive eye care and personalized consultation, including the Eye Health Check service rolled out nationwide in June 2025. While the press release notes 66 stores in Germany, the "About" section cites 65 own retail stores, highlighting a minor internal discrepancy in reported totals.
German optical retailer Mister Spex has chosen Salesforce to replace its legacy systems with an integrated platform. The initial phase involves deploying Salesforce Commerce Cloud with Order Management for its DACH online shop and Salesforce Retail Cloud for its 66 German stores. This consolidation aims to unify previously separate online and in-store operations, reducing complexity and accelerating innovation. Mister Spex will centralize data from approximately eight million customers to enable personalized cross-channel experiences and utilize AI capabilities for product placement. Further expansions into marketing, customer service, and Agentforce-based AI use cases are planned, alongside a future ERP modernization. The implementation, supported by Salesforce Professional Services, will roll out gradually throughout the year, ensuring compliance with medical device regulations.
Editorial relevance: This announcement details a significant infrastructure overhaul for a major German optical retailer, highlighting the industry trend toward unified commerce platforms to support omnichannel strategies and AI integration.
Mister Spex SE announced its full-year 2025 financial results, marking the completion of its first transformation phase. Net revenue declined 16% to €181 million due to deliberate pricing discipline and exits from unprofitable international online markets. However, structural earnings power improved significantly, with EBIT rising by €59 million year-on-year to -€26 million and gross margin expanding by 580 basis points to 55.6%. The German store network reached structural profitability, with 45 stores operating at break-even or above. For 2026, Mister Spex expects net revenue to decrease between 0% and 10% compared to 2025. The company will adopt adjusted EBITDA as its key performance indicator and implement a two-business-unit structure separating online and offline operations.
Editorial relevance: Mister Spex's financial results highlight a strategic pivot toward profitability through pricing discipline and market exits, offering insights into the operational restructuring of major European online optical retailers.
On April 1, 2026, German optical retailer Mister Spex opened a new store in Hamburg-Bergedorf, increasing its nationwide network to 67 locations, including four in Hamburg. The company describes this as part of a disciplined expansion strategy focused on profitable growth and strengthening regional presence. The approximately 250-square-metre location implements the current store concept with a local team of experts to support consultation-intensive products like prescription lenses and eye health services. Mister Spex highlights that personal interaction drives higher average order values and long-term customer relationships, supported by offerings such as the Switch subscription model and Eye Health Check. This move reinforces direct customer engagement within its omnichannel structure, which also includes four European online shops and partner opticians.
Mister Spex SE reported improved operating performance for the first quarter of 2026, with adjusted EBITDA rising 88% to €1.3 million despite a 9% year-on-year decline in net revenue to €40.7 million. The company attributed the revenue drop to a challenging consumer environment and a deliberate shift toward revenue quality in its online segment, which declined 19% due to reduced promotions and the closure of five unprofitable international shops. Conversely, the offline store network grew 11%, supported by new openings and acquisitions. Gross margin expanded by approximately 230 basis points to 59%, driven by a higher share of prescription glasses and premium lens sales. Mister Spex also introduced four structural enablers—Unified Stack, AI-Driver, Operating Leverage, and Value Creation—to build a resilient operating model and confirmed its full-year 2026 guidance.
Editorial relevance: Mister Spex's Q1 2026 results highlight a strategic pivot from volume to margin in eyewear ecommerce, driven by offline growth and reduced online promotional activity.
At the Annual General Meeting held on June 12, 2026, shareholders of Mister Spex SE approved all management agenda items with a majority of approximately 95%. The virtual meeting recorded a presence of roughly 68% of the company’s share capital. Attendees formally discharged the Management and Supervisory Boards for the 2025 financial year and reappointed Deloitte GmbH Wirtschaftsprüfungsgesellschaft as statutory auditor for 2026. Dr. Michael Ahrens was elected to the Supervisory Board, succeeding Pietro Luigi Longo, whose term ended upon the meeting's conclusion. Nicole Srock.Stanley was re-elected for another term. CEO Tobias Krauss and CFO Benjamin von Schenck presented an overview of 2025 performance and outlined strategic goals for sustainable profitable growth through organizational efficiency.
Mister Spex SE has decided to apply for the transfer of its shares from the Prime Standard to the General Standard of the Frankfurt Stock Exchange. The Management Board aims to reduce the additional efforts associated with Prime Standard listing obligations. The revocation of admission to the Prime Standard will become effective three months after the publication of the decision by the Frankfurt Stock Exchange's Management Board. Trading on the regulated market under the General Standard remains unaffected. Currently, Mister Spex operates four online shops across Europe and 65 retail stores in Germany, serving over 8 million customers since its founding in 2007.
On August 1, 2026, German optical retailer Mister Spex will start apprenticeships for 53 young people, with 50 training as opticians. This initiative continues the company’s long-term commitment to developing qualified professionals in the optical industry. Since 2016, 310 apprentices have begun their careers at Mister Spex, including 273 in optician roles. The program combines practical store experience, vocational school teaching, and intensive learning periods in five dedicated training workshops located in Berlin, Münster, Reutlingen, Mannheim, and Cologne. Heinzpeter Mandl, Executive Vice President Commercial, emphasized the importance of investing in the next generation. Following successful completion, Mister Spex has historically offered permanent positions to an average of 80 percent of its apprentices.
Mister Spex SE reported a 65% year-on-year increase in adjusted EBITDA to €3.8 million for the first half of 2026, despite a 10% decline in group revenue to €87.9 million. Gross margin expanded by 197 basis points to 56.9%, driven by a higher share of prescription glasses and selective promotions. While online revenue fell 20% to €52.8 million, offline store revenue grew 10% to €35.1 million, achieving 3% like-for-like growth against a declining German optical market. The company confirmed its full-year guidance and initiated the outsourcing of production to Rodenstock and logistics to Arvato, closing its Berlin-Spandau site by year-end to enhance cost flexibility.
Editorial relevance: Mister Spex's H1 2026 results highlight a strategic shift toward an asset-light omnichannel model, prioritizing margin expansion and operational flexibility over top-line growth in a declining market.
Starting September 1, 2026, Megane Top (operating as "Megane Ichiba") is conducting simultaneous eyewear inspections at all its stores across Japan. The initiative targets both glasses purchased from Megane Ichiba and those bought from other retailers. Inspections include checking and replacing parts, verifying screw looseness or deterioration, adjusting balance, and cleaning. To support disaster preparedness, the company is distributing "Disaster Prevention Glasses Cases" to store inspected glasses for emergency storage. This program, a continuation of last year's effort, aims to ensure users have functional vision aids during emergencies, particularly addressing issues like contact lens hygiene limitations or the need for reading glasses in shelters.
Megane Top, headquartered in Shizuoka City, has launched the MEGANE ICHIBA FIT PLUS contact lens solution for sale at all Megane Ichiba stores nationwide. Priced at 880 yen including tax, this product is designed to be applied before inserting lenses rather than after discomfort occurs, aiming to support a comfortable wearing experience. The formulation includes two amino acids (taurine and aspartic acid) and chondroitin sulfate as a viscosity agent to protect the corneal surface. It also contains hydroxypropyl methylcellulose and polyvinyl alcohol to create a moisture veil on the lens, which helps prevent protein and lipid deposits from adhering. The company states that one bottle is sufficient for all types of contact lenses, eliminating the need for multiple products.
Megane Top has launched the MEGANE ICHIBA 2WEEK MAX, a two-week replacement contact lens made from silicone hydrogel material. The product combines high oxygen permeability with softness to reduce eye burden during extended wear and minimize dryness or redness risks. It features sodium hyaluronate and sodium alginate in the storage solution for prolonged moisture, along with UV protection. The lenses are available at all Megane Ichiba stores nationwide and on the official website for 3,350 yen including tax. A launch promotion offering 30% off (2,345 yen including tax) for first-time purchases is valid through September 30, 2026, exclusively for in-store transactions.
Eyewear retailer Megane Top held the inaugural session of its interactive workshop, "Professor Megane's Magic Lab," on September 5, 2026, at the Shizuoka Science Museum Rukuru in Shizuoka City. The event targeted elementary school students from grades one to three, with nineteen participants attending. Designed to foster interest in vision and optics, the workshop focused on the relationship between light and lenses. Participants acted as special researchers, using convex and concave lenses to observe how light refracts and changes visibility. They formulated hypotheses, tested them through hands-on experimentation, and applied their findings to solve puzzles. This initiative aims to present eyewear not merely as a daily necessity but as a tool for understanding optical mechanisms.
Megane Top, operating under the brand name "Megane Ichiba," released four new web commercials for its original eyewear label "Crapt" on September 15, 2026. The ads feature TOMORROW X TOGETHER members BEOMGYU, TAEHYUN, and HUENINGKAI as new characters, depicting everyday scenarios such as crosswalks, gyms, and convenience stores to align with the brand's new "One Mile Eyewear" concept. This initiative precedes the nationwide retail sale of new Crapt products at all Megane Ichiba stores in Japan, scheduled to begin on September 19, 2026. Accompanying promotions include a must-buy campaign offering special photo and sticker gifts with purchases, alongside a follow-and-repost campaign on the official X account.
Megane Top will launch the "Crapt" eyewear collection under its new "One Mile Eyewear" concept on September 19, 2026, at all Megane Ichiba stores and their website. Designed for short trips within a one-mile radius, the line features 16 frame styles across 48 variations, including Boston, Wellington, and square shapes. The frames use slightly larger lens heights to create a clean facial impression and offer colors like pink gold, silver, clear, and black. Priced at ¥13,200 (tax-inclusive) with lenses included, the collection aims to complement casual outfits such as sweatshirts and sneakers. A limited pre-sale of artist-worn items runs from September 16 to 18, 2026, online. Accompanying marketing includes web commercials featuring members of TOMORROW X TOGETHER and purchase-based campaigns.
Megane Top, headquartered in Shizuoka City, announced that its Megane Ichiba eyewear brand will reach its 20th anniversary in October 2026. The company highlighted two decades of product development focused on technology, sustainability, and craftsmanship, citing specific innovations such as the self-healing i-ATHLETE frame coating, the weight-balanced nosefree design, and FREE FiT models utilizing approximately 45% plant-based Rilsan Clear G850 resin. Additionally, the report emphasized Sabae factory capabilities through ZEROGRA titanium frames. Looking forward, Megane Top plans to expand into new categories with the Linse Display AR glasses. Pre-orders for this device are scheduled to begin on October 23, 2026, via Green Funding, followed by retail sales at Megane Ichiba stores nationwide. Product specifications and timelines remain subject to change.
Megane Top began airing a new national television commercial on September 25, 2026, promoting its "Stress-Free Progressive" lenses. The ad marks the first collaboration between actors Riho Yoshioka and Kenichi Takito, highlighting Takito’s reaction to improved vision. The company states that over 100,000 people have used these exclusive progressive lenses since their 2023 debut, based on cumulative sales through April 2025. Alongside the broadcast, Megane Top released supplementary content including behind-the-scenes footage, a special fitting video where the actors select frames for each other, and interviews discussing personal stress-relief habits and vision challenges.