Mister Spex announced that its German stores achieved a 16% year-on-year increase in revenue during the Black Friday 2025 campaign period. The online platform recorded over 1.2 million visits during this time. In-store sales were driven by a 14% rise in prescription glasses and an increase of more than 20% in sunglasses. Optical services remained in high demand, with approximately 20,000 eye exams and over 500 eye health checks conducted throughout the campaign, including around 5,000 eye exams during the weekend alone. The 'Mister Spex Switch' subscription model, launched in May 2025, saw new subscriptions rise by 63% compared to the pre-campaign period, accounting for 13% of total store sales.
Mister Spex SE confirmed its 2025 financial guidance, reporting preliminary net revenue of approximately €178 million, an 18% year-on-year decline consistent with its -10% to -20% range. This decrease was primarily driven by deliberate store portfolio adjustments in Q4 2024 and reduced promotional activities. Despite the overall revenue drop, like-for-like growth reached 8%, reflecting resilient demand in the German core business. The EBIT margin landed in the lower half of the guided -5% to -15% range, while cash balance remained stable at roughly €56 million. Average order value for prescription glasses rose 20% due to an improved product mix and the Mister Spex Switch subscription model, which accounted for 16% of store sales in Q4 2025. The company will publish its 2026 outlook on March 26, 2026.
On February 26, 2026, Mister Spex opened a new premium store at Kurfürstendamm 200 in Berlin. This expansion increases the retailer's footprint to seven stores in Berlin and 66 across Germany. The company states that selective growth targets markets with strong brand awareness to accelerate profitable growth and enhance margins. The location features a team of seven professionals offering preventive eye care and personalized consultation, including the Eye Health Check service rolled out nationwide in June 2025. While the press release notes 66 stores in Germany, the "About" section cites 65 own retail stores, highlighting a minor internal discrepancy in reported totals.
German optical retailer Mister Spex has chosen Salesforce to replace its legacy systems with an integrated platform. The initial phase involves deploying Salesforce Commerce Cloud with Order Management for its DACH online shop and Salesforce Retail Cloud for its 66 German stores. This consolidation aims to unify previously separate online and in-store operations, reducing complexity and accelerating innovation. Mister Spex will centralize data from approximately eight million customers to enable personalized cross-channel experiences and utilize AI capabilities for product placement. Further expansions into marketing, customer service, and Agentforce-based AI use cases are planned, alongside a future ERP modernization. The implementation, supported by Salesforce Professional Services, will roll out gradually throughout the year, ensuring compliance with medical device regulations.
Editorial relevance: This announcement details a significant infrastructure overhaul for a major German optical retailer, highlighting the industry trend toward unified commerce platforms to support omnichannel strategies and AI integration.
Mister Spex SE announced its full-year 2025 financial results, marking the completion of its first transformation phase. Net revenue declined 16% to €181 million due to deliberate pricing discipline and exits from unprofitable international online markets. However, structural earnings power improved significantly, with EBIT rising by €59 million year-on-year to -€26 million and gross margin expanding by 580 basis points to 55.6%. The German store network reached structural profitability, with 45 stores operating at break-even or above. For 2026, Mister Spex expects net revenue to decrease between 0% and 10% compared to 2025. The company will adopt adjusted EBITDA as its key performance indicator and implement a two-business-unit structure separating online and offline operations.
Editorial relevance: Mister Spex's financial results highlight a strategic pivot toward profitability through pricing discipline and market exits, offering insights into the operational restructuring of major European online optical retailers.
On April 1, 2026, German optical retailer Mister Spex opened a new store in Hamburg-Bergedorf, increasing its nationwide network to 67 locations, including four in Hamburg. The company describes this as part of a disciplined expansion strategy focused on profitable growth and strengthening regional presence. The approximately 250-square-metre location implements the current store concept with a local team of experts to support consultation-intensive products like prescription lenses and eye health services. Mister Spex highlights that personal interaction drives higher average order values and long-term customer relationships, supported by offerings such as the Switch subscription model and Eye Health Check. This move reinforces direct customer engagement within its omnichannel structure, which also includes four European online shops and partner opticians.
Mister Spex SE reported improved operating performance for the first quarter of 2026, with adjusted EBITDA rising 88% to €1.3 million despite a 9% year-on-year decline in net revenue to €40.7 million. The company attributed the revenue drop to a challenging consumer environment and a deliberate shift toward revenue quality in its online segment, which declined 19% due to reduced promotions and the closure of five unprofitable international shops. Conversely, the offline store network grew 11%, supported by new openings and acquisitions. Gross margin expanded by approximately 230 basis points to 59%, driven by a higher share of prescription glasses and premium lens sales. Mister Spex also introduced four structural enablers—Unified Stack, AI-Driver, Operating Leverage, and Value Creation—to build a resilient operating model and confirmed its full-year 2026 guidance.
Editorial relevance: Mister Spex's Q1 2026 results highlight a strategic pivot from volume to margin in eyewear ecommerce, driven by offline growth and reduced online promotional activity.
At the Annual General Meeting held on June 12, 2026, shareholders of Mister Spex SE approved all management agenda items with a majority of approximately 95%. The virtual meeting recorded a presence of roughly 68% of the company’s share capital. Attendees formally discharged the Management and Supervisory Boards for the 2025 financial year and reappointed Deloitte GmbH Wirtschaftsprüfungsgesellschaft as statutory auditor for 2026. Dr. Michael Ahrens was elected to the Supervisory Board, succeeding Pietro Luigi Longo, whose term ended upon the meeting's conclusion. Nicole Srock.Stanley was re-elected for another term. CEO Tobias Krauss and CFO Benjamin von Schenck presented an overview of 2025 performance and outlined strategic goals for sustainable profitable growth through organizational efficiency.
Mister Spex SE has decided to apply for the transfer of its shares from the Prime Standard to the General Standard of the Frankfurt Stock Exchange. The Management Board aims to reduce the additional efforts associated with Prime Standard listing obligations. The revocation of admission to the Prime Standard will become effective three months after the publication of the decision by the Frankfurt Stock Exchange's Management Board. Trading on the regulated market under the General Standard remains unaffected. Currently, Mister Spex operates four online shops across Europe and 65 retail stores in Germany, serving over 8 million customers since its founding in 2007.
On August 1, 2026, German optical retailer Mister Spex will start apprenticeships for 53 young people, with 50 training as opticians. This initiative continues the company’s long-term commitment to developing qualified professionals in the optical industry. Since 2016, 310 apprentices have begun their careers at Mister Spex, including 273 in optician roles. The program combines practical store experience, vocational school teaching, and intensive learning periods in five dedicated training workshops located in Berlin, Münster, Reutlingen, Mannheim, and Cologne. Heinzpeter Mandl, Executive Vice President Commercial, emphasized the importance of investing in the next generation. Following successful completion, Mister Spex has historically offered permanent positions to an average of 80 percent of its apprentices.
Mister Spex SE reported a 65% year-on-year increase in adjusted EBITDA to €3.8 million for the first half of 2026, despite a 10% decline in group revenue to €87.9 million. Gross margin expanded by 197 basis points to 56.9%, driven by a higher share of prescription glasses and selective promotions. While online revenue fell 20% to €52.8 million, offline store revenue grew 10% to €35.1 million, achieving 3% like-for-like growth against a declining German optical market. The company confirmed its full-year guidance and initiated the outsourcing of production to Rodenstock and logistics to Arvato, closing its Berlin-Spandau site by year-end to enhance cost flexibility.
Editorial relevance: Mister Spex's H1 2026 results highlight a strategic shift toward an asset-light omnichannel model, prioritizing margin expansion and operational flexibility over top-line growth in a declining market.
Starting September 1, 2026, Megane Top (operating as "Megane Ichiba") is conducting simultaneous eyewear inspections at all its stores across Japan. The initiative targets both glasses purchased from Megane Ichiba and those bought from other retailers. Inspections include checking and replacing parts, verifying screw looseness or deterioration, adjusting balance, and cleaning. To support disaster preparedness, the company is distributing "Disaster Prevention Glasses Cases" to store inspected glasses for emergency storage. This program, a continuation of last year's effort, aims to ensure users have functional vision aids during emergencies, particularly addressing issues like contact lens hygiene limitations or the need for reading glasses in shelters.
Eyewear retailer Megane Top held the inaugural session of its interactive workshop, "Professor Megane's Magic Lab," on September 5, 2026, at the Shizuoka Science Museum Rukuru in Shizuoka City. The event targeted elementary school students from grades one to three, with nineteen participants attending. Designed to foster interest in vision and optics, the workshop focused on the relationship between light and lenses. Participants acted as special researchers, using convex and concave lenses to observe how light refracts and changes visibility. They formulated hypotheses, tested them through hands-on experimentation, and applied their findings to solve puzzles. This initiative aims to present eyewear not merely as a daily necessity but as a tool for understanding optical mechanisms.
On November 5, 2021, in Torino, VANNI occhiali awarded the inaugural VANNI #artistroom Prize to Moldovan artist Catalin Pislaru. The prize, assigned by an international jury including Arthur Arbesser, Marco Sammicheli, and Marinella Senatore, recognizes artists under 35 offering original perspectives on reality. This initiative extends VANNI’s collaboration with Artissima, which began with a 2019 capsule collection curated by Cristian Chironi. Beyond a financial award, Pislaru will develop a limited-edition eyewear capsule collection. This collection is scheduled for launch in 2022 at the MIDO Eyewear Show in Milano and in Torino alongside Artissima. Additionally, jury chair Arthur Arbesser presented an installation at VANNI’s Torino showroom from November 6 to 21, 2021.
Italian eyewear design company VANNI has adopted the legal form of a "Società Benefit" (Benefit Corporation), a corporate typology introduced by Italian law for companies pursuing common good objectives beyond profit. President Giovanni Vitaloni stated that the pandemic prompted a redesign to create medium-to-long-term social and environmental impact changes, emphasizing this is not a surface-level makeover but an undertaking of substantial responsibility. The company added the objective of common good into its statute. Co-owner Alessandra Girardi noted that guided by new statutory goals, VANNI will implement a plan of action with multiple work areas focused on progressive improvement and managing business impacts on community and nature.
VANNI, a benefit corporation since December 2021, outlined six concrete sustainability actions taken in the four months following its status change. The eyewear brand confirmed all glasses are entirely manufactured in Italian factories. It collected 120 client surveys to assess sector awareness of social and environmental issues. To minimize waste, VANNI repurposes acetate slab remnants into "VANNI Charms" pendants and earrings. Some frames utilize BIO+ acetate M49, described as biodegradable and 68% bio-based. Packaging now features recycled, unbleached cardboard secured with paper tape. Additionally, the company promotes local value through collaborations with Turinese cultural entities like Artissima and Camera - Centro italiano per la fotografia, alongside charitable projects such as Colori Vivi.
VANNI celebrated the one-year anniversary of its status as a benefit corporation (Società Benefit) in 2022. The company reported focusing on environmental impact, employee well-being, and regional cultural sponsorship, including expanding offices in Torino. VANNI announced that its first sustainability report will be distributed in April 2023. For 2023, the firm outlined resolutions to conduct a Life Cycle Assessment of eyewear production with Università Bicocca of Milan, develop a code of ethics, improve packaging sustainability, and invest in internal resources. These initiatives aim to measure environmental impact and support local communities, building on operations across more than 40 countries.
Italian eyewear company VANNI received the 2024 Responsible Company award at the Silmo Gala on September 21. The prize recognized VANNI as the first Italian eyewear firm to become a "Società Benefit" in 2021, embedding common benefit goals into its statute alongside profit. Sustainability Manager Alessandra Girardi stated that responsible business means helping people see a better world. A recent Life Cycle Assessment of an acetate frame revealed carbon dioxide emissions of 2.35 kg per model, below sector averages, attributed to Italian raw materials and domestic manufacturing. Founder Giovanni Vitaloni expressed gratitude for the acknowledgment of years of concrete, behind-the-scenes commitment to environmental and social responsibility.
Eyewear brand VANNI announced its 2024 achievements, highlighting a focus on sustainability and growth. The company launched 15 new original materials for glasses, which are manufactured entirely in Italian factories to support short supply chains. VANNI received the SILMO d'Or Prize as "Best Responsible Company" and became the first in the Italian eyewear industry to publish CO2 emission data from acetate production. Its presence expanded to independent optical practices in 50 countries. Additionally, the firm installed 23 photovoltaic panels at its headquarters, donated over 300 glasses to vulnerable groups through partnerships with Sermig, Bicocca University, and MEI projects, and engaged more than 100 students in optometry education initiatives.
Italian eyewear company VANNI, the first benefit corporation in its industry, published its third Impact Report detailing social and environmental achievements for 2024. The report outlines progress across four goals, including health, environment, workplace inclusion, and economic value. Key initiatives include launching a Retinal Index sunglasses collection with Fonda Società Benefit, receiving the 2024 Silmo CSR Prize in Paris, and achieving 70% energy independence at headquarters via photovoltaic panels. VANNI reported that 8% of eyewear is manufactured locally in Asti, women comprise 64% of employees with zero wage gap, and staff completed 250 hours of sustainability training. Additionally, the company trained 110 students on sustainable eyewear and supported six philanthropic projects in Italy and Brazil through frame donations.
Fin Ronan Poll from Mecklenburg-Vorpommern was named Germany's best young optician at the national championship final held on November 15 in Karlsruhe. The 23-year-old, trained at Fielmann Greifswald, outperformed eleven other finalists selected via state-level journeyman exams and won a Carl Zeiss Vision special prize for progressive lenses. Ruth Rebecca Maas from Lower Saxony secured second place, while Fabienne Latz from Saarland took third. Noah-Constantin Jung from Rhineland-Palatinate received the "Good Form" award for designing the best rimless glasses. Samantha Samira Becker from Bremen won a low-vision seminar voucher for her consultation performance with a macular degeneration patient.
The Central Association of Opticians and Optometrists (ZVA) held its member assembly in Lübeck on March 7–8, 2026. Delegates unanimously elected Kai Jaeger as the new president, succeeding Christian Müller, who served nearly 17 years and was named honorary president. The meeting focused on regular elections for the executive board and committees. During his final report, Müller highlighted the upcoming optician master regulation effective July 2026 and intensified political advocacy regarding medical aids supply. He also addressed market competition involving Brillen.de, emphasizing fair trade compliance. Lars Hellberg and Stefan Pape received the Golden ZVA Honorary Award for long-standing contributions to vocational training and industry representation.
The Central Association of Opticians and Optometrists (ZVA) has launched a new round of its nationwide "Ihre Innungsoptiker – Qualität, die man sieht" campaign. Visually updated with stronger color accents to highlight optician services, the initiative combines federal online advertising with local participation tools for member businesses. Key components include the consumer website innungsoptiker.de featuring an optician search function and customizable business profiles. Starting in autumn 2026, the campaign will target students via Germany’s largest learning platform, Studyflix, displaying videos and career profiles. Additionally, members can utilize socialPALS for automated or customized posts on Facebook, Instagram, and LinkedIn. Materials are available through regional associations and the zva.de member area, aiming to strengthen visibility for stationary optical care and attract vocational talent.
The Central Association of Opticians and Optometrists (ZVA) announced the continuation of the Working Group of Health Crafts through a new cooperation agreement covering the years 2027 to 2031. Five participating associations are involved in this arrangement, which aims to strengthen their collective voice in health policy. The ZVA stated that this initiative also reinforces the political representation of opticianry as a health craft. The source confirms the existence and timeframe of the agreement but does not provide details on specific policy goals or operational changes beyond the stated intent to enhance joint advocacy efforts.
On September 2, 2026, Blackfin announced it created a special edition series of titanium sunglasses as the official gift for guests attending the David Foster Foundation’s 40th-anniversary celebrations in Victoria, British Columbia. The Italian brand sponsored the events, which included a welcome dinner at Government House, a charity gala with private concerts, and a public concert at Inner Harbour drawing over 60,000 attendees. Notable guests included Prince Harry, Meghan Markle, and Bill Gates. The partnership reflects shared values between Blackfin and the Foundation, established by composer David Foster in 1986 to support families of children needing organ transplants. Blackfin CEO Nicola Del Din stated the collaboration stems from an alignment of social commitment and product excellence.
SPECTARIS Consumer Optics and EUROM Optical Industries successfully addressed a conflict in the EU Medical Device Regulation (MDR) that risked forcing eyewear manufacturers into non-compliance. The issue involved EUDAMED registration deadlines preceding the technical feasibility of Master UDI-DI implementation, potentially exposing producers to sanctions for up to 30 months. Following advocacy efforts, the European Commission published an official position paper on July 10 clarifying that manufacturers may register products with Master UDI-DI before mandatory deadlines if technically feasible, but are not required to do so. Alternatively, existing identifiers like GS1 codes remain valid until the specific Master-UDI deadlines: November 9, 2026, for contact lenses and September 2028 for eyeglass frames, lenses, and ready-made readers. This clarification provides essential legal certainty and audit readiness for the optical industry.
Mirjam Rösch, Managing Director of Hoya Lens Deutschland and Seiko Optical Europe, was re-elected as chair of the SPECTARIS Consumer Optics association for a three-year term. The vote occurred at the Consumer Optics Industry Forum in Berlin, part of the SPECTARIS Future Festival. The assembly also confirmed her role as deputy chair of the overall SPECTARIS association. Leading the association since 2022, which represents eyewear, optics, and photography sectors, Rösch emphasized priorities including skilled labor retention, sustainability, digitalization, and strengthening Germany’s production location. She stated that eye health awareness would remain a key focus. The festival gathered over 250 guests from politics, business, and science. Additionally, Rösch is scheduled to open the 24th Eyewear Trend Forum in Berlin on November 3.
On November 3, 2025, the 24th SPECTARIS Trendforum took place at Classic Remise Berlin, gathering 400 participants from the optical industry. The event focused on future trends, including artificial intelligence applications by Dr. Vanessa Just, smart glasses developments discussed by Richard Gutjahr, and workforce recruitment strategies. Key speakers included former Federal Minister Volker Wissing and table tennis legend Timo Boll. Mirjam Rösch, Chair of Consumer Optics, emphasized optimism regarding new products and services. Additional highlights featured the "Tomorrow Vision" trade fair concept, a social media campaign for apprenticeships, and discussions on eye screening and retail megatrends.
At the opti 2026 trade fair in Munich, SPECTARIS reported that the German consumer optics industry exceeded €5 billion in revenue for the first time in 2025, achieving low single-digit growth. While domestic sales rose by approximately 0.5 percent amid consumer restraint, foreign business grew more dynamically at nearly 3 percent, maintaining an export share of around 50 percent. Preliminary data indicates a slight decline in employment during 2025, with companies expecting stable to slightly decreasing staffing levels in 2026. For the current year, firms anticipate similar overall revenue trends, driven primarily by stronger international performance. The association also outlined product trends for 2026, including modular designs, 3D-printed glasses, sustainable materials, and digital health features like myopia management.
Editorial relevance: The report highlights a divergence between domestic and international growth, emphasizing the critical role of cross-border trade in sustaining revenue for the German consumer optics sector.
The German industry association SPECTARIS announced that its Consumer Optics Trendforum will now take place every two years, responding to industry requests for more time for content development and planning. The 25th edition is scheduled for November 8, 2027. To bridge the gap, SPECTARIS introduced the "SPECTARIS Future Festival" in Berlin on September 16, 2026. This new cross-industry event focuses on transformation and growth paths, featuring discussions on high-tech locations in Germany and optical AR technologies. Mirjam Rösch, chair of the SPECTARIS Consumer Optics division, highlighted the festival as a strong platform for innovation and geopolitical perspectives across all four SPECTARIS industries.
The German industrial association SPECTARIS announced that Stephan Schenk will assume leadership of its Consumer Optics division on July 15, 2026. He succeeds Peter Frankenstein, who is departing after 28 years with the organization at his own request. Schenk brings decades of experience in optics, marketing, and market analysis, having recently advised startup hellomateo and held executive roles at Euronet Software GmbH and EVEX Group. Mirjam Rösch, Chair of the Consumer Optics division, highlighted Schenk’s industry connections and strategic expertise. Frankenstein, who served as press spokesperson and later led the division for over 25 years, also held positions at Kuratorium Gutes Sehen and EUROM 1. His tenure was marked by significant contributions to the SPECTARIS Trend Forum and deep engagement with the optical sector.
Julbo is partnering with the 2026 L'Étape du Tour de France, scheduled for July 19, 2026. The event features 16,000 cyclists covering 170 km with 5,400 m of elevation gain between Bourg-d'Oisans and Alpe d'Huez, including climbs like the Galibier and Col de Sarenne. Approximately forty Julbo athletes participated in the race. Luca Cavallo finished the stage in 5 hours and 20 minutes, securing a victory while wearing new PANORA sunglasses. The source describes this edition as the most challenging yet but does not provide independent verification of that claim. Details regarding specific product availability or pricing are not included in the announcement.
ClearVision Optical has partnered with Drexel University’s Westphal College of Media Arts & Design for the second time on Applied Human-Centered Design (PROD 345). Led by Assistant Professor June He, the course challenges students to design eyewear for diverse users using research-driven methodologies. The collaboration began with a virtual visit from ClearVision President David Friedfeld, who introduced the project brief. Throughout the term, ClearVision designers provide feedback via virtual critiques and midterm reviews. Students engage in contextual research, facial structure analysis, and usability testing to develop inclusive concepts. The curriculum culminates in a final presentation at Drexel, where students present work to industry professionals, including ClearVision leadership. This initiative aims to connect academia with industry, fostering innovation in human-centered eyewear design.
Satisloh received the Readers’ Choice Award for Surfacing Brand in the Optical Equipment for Wholesale Prescription Labs category at the 17th annual EyeVote Readers’ Choice Awards. Organized by Vision Monday and 20/20 Magazine, the awards recognize trusted brands across 22 optical industry categories based on votes from optical retailers and eye care professionals. The company stated that this recognition highlights its commitment to providing advanced solutions for lens production standards.
Satisloh announced the opening of a new Consumables & Spare Parts Distribution Center in Mexico City. The facility aims to improve service efficiency by ensuring greater product availability, shorter delivery times, and faster support for customers. Key benefits include reduced risks of customs delays, simplified purchasing processes with lower import and international freight costs, and fast local replenishment for urgent needs. A dedicated local team will provide closer service and support. Additionally, pricing is set in Mexican Pesos (MXN) to eliminate exchange rate fluctuations. This expansion focuses on keeping customer operations running smoothly through localized logistics and stable currency terms.
On October 5, 2022, the Silhouette Group was awarded first place as Austria’s Leading Company 2022 at the Palais Kaufmännischer Verein. The award, presented by “Die Presse” and PwC Austria for the 24th time, recognizes companies with a lasting impact on the Austrian economy. Winners were selected based on economic performance evaluated through balance sheets from the last three financial years using an objective system of indicators. The source describes the recognition as both a mark of achievement and an incentive prize for future performance during economically challenging times.
Silhouette, the Linz-based eyewear provider, announced that its new Titan Minimal Art Optical Collection won the iF Design Award 2024. The award was presented by a panel of 132 design experts who reviewed nearly 11,000 submissions from 72 countries. This victory coincides with the 25th anniversary of the original Titan Minimal Art icon. The winning collection features rimless, screwless, and hingeless designs, retaining the space-qualified heritage of previous models while introducing four modern shapes and partial Color Groove technology for lens edge tinting. The announcement was made on March 13, 2024.
The Silhouette Group opened its new HOUSE OF SILHOUETTE Brand Experience Store in Vienna, hosting a pre-opening event on November 27 to mark the company’s 60th anniversary. Approximately 170 guests attended the celebration, which featured interactive experience stations highlighting the Austrian family-owned eyewear manufacturer's history. The store’s experiential architecture was designed by the Ippolito Fleitz Group. Michael Schmied, CMO of the Silhouette Group, stated that the location aims to make the future of vision tangible. The source confirms the opening occurred following the November 27 pre-event, with the report dated November 28, 2024.
The Silhouette Group announced that its progressive eyewear brand, NEUBAU, will celebrate its 10th anniversary in 2026. Founded with a focus on design, innovation, and sustainability, the Austrian-made brand emphasizes responsible craftsmanship and minimal aesthetics aligned with the parent company’s commitment to fit and vision. The anniversary year operates under the motto "I AM HUMAN / I AM NATURE," exploring the balance between human individuality and natural origins. Antje Hamm, NEUBAU Brand Manager, stated that the initiative aims to create lasting eyewear rather than following fast trends, describing the anniversary launch as both a tribute to the brand's roots and a promise of continued responsible evolution.
The Silhouette Group has appointed Christian Bachler as Chief Executive Officer and Chairman of the Executive Board, effective April 13, 2026. Bachler brings over 20 years of international management experience, most recently serving as Executive Vice President at Fiskars Group, where he managed the global Vita business unit with approximately €650 million in sales and around 2,500 employees across the U.S., Europe, and Asia. His background includes leadership roles at Swarovski focused on product, design, and marketing. In his new role, Bachler will oversee global brand management for Silhouette, evil eye, NEUBAU, and Silhouette Complete Eyewear. He is also responsible for Design, Corporate PR and Communications, Human Resources, Strategy, and the Program Management Office.