SILMO Paris will take place from September 25 to 28 at Paris Nord Villepinte, gathering approximately 34,000 visitors and over 900 exhibitors. The fair emphasizes technological evolution through dedicated spaces like SILMO NEXT and The Tech Village, which focus on smart glasses, artificial intelligence, and digital services. Amélie Morel, President of SILMO Paris, stated the event aims to help professionals navigate industry transformation. Additional programming includes the Trends Forum for design aesthetics, the CSR Area for sustainability solutions, and the SILMO d'Or awards ceremony on September 26. The event serves as a global meeting point for brands, opticians, and technology experts to explore new retail models and visual health applications.
The SILMO d’Or 2026 awards have announced winners across various categories, recognizing excellence in design, technology, and craftsmanship within the optical industry. Notable innovations include GetD & Marienfeld’s Luxury AI Glasses, which integrate artificial intelligence and health tracking into carbon fiber frames, and Mega Optic’s Evosight VR, a progressive lens customized via virtual reality eye-tracking data launched on March 1, 2026. Other recognized products feature Nidek’s Phantom open-field refraction system, Eschenbach’s iPad-based visual aid, and Laclarée’s autofocus glasses for presbyopia. The awards also highlighted designer frames from brands such as Victoria Beckham, Lancel, and Rolf Eyewear, emphasizing material innovation and aesthetic trends.
SILMO Paris 2026 concluded at Paris Nord Villepinte, attracting 32,108 professional visitors, with 53% from international markets. The event featured over 950 exhibitors across 80,000 m², emphasizing the convergence of design, technology, and health. Key areas included SILMO Next, which showcased smart glasses and AI-driven predictive health tools, and a hackathon where the winning project 'Kimoo' offered an ADHD assistance assistant for HTC platforms. The Trends Forum identified four aesthetic directions: FANCY, CHARISMA, ADRENALINE, and AURA. Awards recognized innovation in autofocus lenses and luxury smart eyewear. Sustainability efforts were highlighted by the CSR Spot and Andy Wolf receiving the Committed Company Award for reducing product footprints. The next edition is scheduled for September 2027.
General Optica has launched a new marketing campaign under the concept “Ver Bien es Otra Historia” (Seeing Well is Another Story), targeting presbyopia. The creative uses Western film imagery, specifically the squinting gesture of duelists, to humorously depict common difficulties with near vision, such as reading menus or phone screens. The initiative aims to encourage professional eye care without technical explanations. Distributed across Spain and Portugal, the campaign utilizes television, radio, out-of-home advertising, digital media, social networks, and client communications. It also features messaging in over 320 General Optica centers within these two countries. The agency MONO Madrid developed the concept based on observed behaviors among people experiencing age-related focusing issues.
Opticalia presented its Autumn/Winter 2026-27 collection at the SILMO trade fair in Paris. The showcase featured 1,200 references from exclusive brands Mango, Pull&Bear, Pedro del Hierro, El Ganso, and proprietary brand Thelook. During the event, the company finalized agreements with 18 new markets, including India, Turkey, Kuwait, and expanded presence across Africa. This brings Opticalia’s total international footprint to over 65 markets. Managing Director Marta Alonso stated that the brand is doubling sales compared to 2025 under its 2026 expansion plan, while continuing to target growth in Europe and globally.
CooperVision has launched the "Porque la visión no debería ser su límite" campaign to encourage families to schedule pediatric eye exams during the back-to-school period. The initiative addresses data indicating that 69% of parents are unaware of how to halt childhood myopia progression, while only 6% view it as a problem. By highlighting the impact of uncorrected vision on sports performance and safety, the campaign aims to strengthen the role of opticians, whose recommendations can double the likelihood of adopting myopia control solutions. A dedicated website, Revisasuvista.com, provides information on available methods and allows users to book appointments at selected optical shops. The company also promotes its MyDay® MiSight® 1 day daily contact lenses as a specific solution for slowing myopia progression in active children and adolescents.
CooperVision has opened a 9,940m² global innovation and research and development (R&D) hub in Southampton, UK, at Adanac Park. The facility, developed over two years, will house 350 employees across R&D, technology innovations, and commercial teams, featuring a state-of-the-art clinical facility for eyecare professional education. During the opening ceremony attended by Cooper Companies CEO Al White and CooperVision President Jerry Warner, the company announced six accelerated product advancements. These include the world’s first complete family of one-day myopia control contact lenses, novel premium one-day silicone hydrogel (SiHy) technology, next-generation SiHy monthly lenses, differentiated entry-level one-day SiHy innovations, advanced one-day SiHy toric multifocal lenses, and a new toric one-day experience for astigmatic patients.
The German Central Association of Ophthalmic Opticians (ZVA) marked its 75th anniversary in August 2026, highlighting its transformation from a traditional office to a modern interest representation body. Long-time Managing Director Joachim Goerdt (1983–2013) and his successor Dr. Jan Wetzel (since 2013) discussed the association's success factors, emphasizing personnel continuity and deep industry knowledge as critical assets. While technological shifts from fax machines to digital voice recognition altered daily operations, both leaders noted that understanding member concerns remains vital. Wetzel pointed out that digitalization and the pandemic accelerated communication speeds, requiring faster responses from members, politicians, and media. The article attributes the ZVA’s enduring relevance to these structural strengths rather than chance.
To mark the 75th anniversary of the German Central Association of Opticians (ZVA), former presidents Thomas Nosch, Thomas Truckenbrod, and Christian Müller discussed the evolution of the role in a DOZ interview. The association has been led by ten presidents over seven decades, with volunteer engagement cited as its core strength. Truckenbrod emphasized his interest in shaping professional policy, while Nosch highlighted the advantage of entering the presidency from outside traditional guild structures. Müller noted his extensive prior experience within regional associations prepared him for the responsibilities of the office. The discussion addressed how leadership requirements have changed and future challenges facing the optics industry.
Silmo Paris 2026 convened more than 32,108 industry visitors from nearly 150 countries at its 80,000-square-meter exhibition. The event featured over 950 exhibitors and 1,500 brands, emphasizing the convergence of optics, digitalization, and health. Key areas included Silmo Next, which showcased smart glasses, artificial intelligence, and preventive healthcare solutions, alongside a Tech Village for hands-on technology testing. The Trends Forum presented four design themes: Fancy, Charisma, Adrenaline, and Aura. Sustainability efforts were highlighted in the CSR Spot, covering materials and responsible business concepts. The Silmo d’Or awards recognized innovations such as autofocus glasses for presbyopia, personalized progressive lenses, and smart eyewear. With 53% of attendees coming from abroad, the fair underscored international market dynamics. DOZ Verlag reported that detailed coverage will appear in issue 11/26, while the next edition is scheduled for September 24–27, 2027.
The Most Influential Women in Optical (MIWO) held its first European edition on September 25, 2026, during Silmo Paris. Organized by 20/20 Europe with Vision Monday and Jobson Optical Group, the event honored 26 women across five categories: Business Leaders, Rising Stars, Founders, Innovators, and Mentors. This initiative adapts a US format established in 2003 to recognize female influence in the optical industry. Honorees included executives from major firms like EssilorLuxottica and Marchon Eyewear, as well as founders of startups such as Read on and ZAC. Nancy Gries delivered the keynote, emphasizing the need to create conditions for women’s success rather than just celebrating annual achievements.
Rodenstock announced a year-end marketing campaign titled "The Gift of Best Vision" for its partner opticians, centered on the company's biometric eyeglass lenses. The initiative provides customizable communication materials to support customer engagement in physical stores and across other channels during the pre-Christmas period. The package includes individualizable customer mailings with detachable vouchers, newspaper inserts, social media post templates, and gift vouchers that optical businesses can personalize with their own details. Additional information and campaign materials are available online to partners. This announcement describes the provision of marketing tools rather than a direct consumer product launch or sales figures.
Epitop founder Amir Parasta organized the second Academia Optomedica event in late August 2026 at a Düsseldorf hotel, aiming to foster collaboration between opticians and ophthalmologists. Although twenty people registered, only ten attended, including practitioners from Cologne, Oldenburg, Wülfrath, and Essen. The discussion highlighted persistent divergent perspectives, with one ophthalmologist showing reluctance toward Epitop’s new "Care Board" platform for sharing screening results and patient data. Parasta emphasized that understanding mutual concerns remains the primary goal over standardizing processes. Future sessions are scheduled for Nuremberg on October 15, Stuttgart on November 12, and Munich on January 28, 2027, preceding the Opti trade fair.
At Silmo 2026, lens manufacturer Novacel and the Meilleurs Ouvriers de France (MOF) in eyewear hosted a glass engraving contest for opticians. Participants created engravings on the Novacel stand, which were submitted to a ballot box. On the final day, MOF experts pre-selected the best works, followed by a random draw to determine the winner. Diane, owner of Les Lunettes de Diane, a custom eyewear shop and workshop in Saint-Raphaël, won the competition. Her prize is training at the Morez Eyewear School. Other selected participants received gifts from Novacel. The initiative aimed to highlight manual skills and craftsmanship among optician-eyewear makers, emphasizing knowledge transmission aligned with MOF values.
Since late August, opticians in the Hauts-de-France region have reported a fraud scheme involving checks drawn on closed accounts to purchase connected eyewear and sunglasses. Alexandre Bajeux, an optician at Krys, alerted colleagues after experiencing two unpaid transactions starting August 28, noting that the same name appeared on both checks alongside Ray-Ban Meta purchases. Similar incidents were reported in Lille, Valenciennes, Cambrai, Somme, and Beauvais. While some stores rejected the transactions, others accepted checks after verifying identification documents with Polish-sounding surnames. The suspect reportedly targets high-value items like Ray-Ban Meta glasses, switching to standard sunglasses if unavailable. Approximately sixty pieces of equipment may have been obtained since late August, though precise totals remain unconfirmed. Surveillance footage suggests a single individual is responsible across multiple locations. Bajeux is gathering evidence to file a police report, warning that the perpetrator could expand operations to other geographic areas.
Optic 2000 has announced the third edition of its Low Vision Awareness Week, scheduled from October 3 to 10, 2026. The initiative offers free visual assessments and personalized support at 230 designated Points Expert Basse Vision (PEBV) locations across France. Participants can book appointments online or in-store to evaluate daily needs and test adaptive equipment such as electronic magnifiers and connected glasses. The PEBV label, established in 2009, requires specialized staff and dedicated spaces. Additionally, four CECOM centers in Paris, Lille, Besançon, and Nantes provide deeper medical-social evaluations with orthoptists. This campaign addresses low vision affecting nearly two million people in France, a figure projected to double by 2050.
Optical retailer Hans Anders, part of Nexeye Group, has suspended the sale of Ray-Ban Meta glasses across its 776 stores in Europe. The decision follows warnings from the Dutch Data Protection Authority regarding filming identifiable individuals and threats of legal action from consumer group Consumentenbond over recording indicator visibility. This move occurs amid broader European scrutiny, including criminal complaints in Germany involving EssilorLuxottica brands and retailers, usage bans in UK venues, and investigations by French authorities. While Hans Anders cites public and political questions about technology use, analysts note the strategic contrast with competitor Pearle, owned by EssilorLuxottica, which continues to promote these devices alongside new audio-only AI models.
EssilorLuxottica plans to open ophthalmological clinics in Italy as part of a strategy to become an integrated med-tech platform. The project begins with a test phase through a new company named "Essilor Eye Clinic," leveraging previous investments such as Optegra (70 clinics and diagnostic centers in Europe) and Signifeye (15 clinics in Belgium acquired in late 2025). A spokesperson confirmed that the first pilot clinic will open in Milan, while explicitly stating no similar deployment is planned for France due to different regulatory frameworks and organization models in Nordic countries. This approach contrasts with Hoya's earlier attempt in France, which was abandoned after practitioners resisted the integration of medical care with optical distribution.
The Groupement Optic 2000 has rebranded its Lissac chain as Maison Lissac 1919, introducing a premium store concept modeled after an apartment. Tested at the rue de Vaugirard location and deployed in the historic rue de Rivoli flagship in Paris, the design features wood, carpets, armchairs, and lighting to emphasize style alongside optical expertise. Franchisees can personalize their stores using local history and colors. Martine Loyer, Director General of Groupement Optic 2000, stated the change aims to differentiate Maison Lissac from the accessible Optic 2000 brand by offering a cozy, confidential experience. The rollout is progressive, with about ten stores adopting the identity and fifteen expected to complete the full concept within the year. The network comprises 250 stores, 62% located in city centers.
The Krys Group Foundation has launched the ninth edition of its "Vision Days" national campaign, timed with World Sight Day. The initiative provides free eye examinations and adapted glasses to individuals excluded from traditional healthcare pathways. Students from 25 optical schools in France conduct the assessments under the supervision of qualified teachers. Beneficiary identification relies on partnerships with organizations including Ordre de Malte France, the French Red Cross, Secours populaire français, and Les Restos du Cœur. Anne Cristini-Désir, president of the foundation, highlighted that the previous session distributed 201 optical devices. Since 2002, the foundation has pursued similar initiatives, such as the Bus de la Vue et de l'Audition, to address inequalities in access to health services.
On October 1, 2026, Carte Blanche Partenaires launched the conventioning phase for its future optical network, with effective deployment scheduled for January 2027. Opticians have until December 20, 2026, to submit online applications via the organization's website, a process requiring approximately 15 minutes and documents including an extract Kbis, RIB, and RPPS or ADELI certificates. The framework allows opticians to retain their usual suppliers or offer private-label lenses (MDD) and includes specific tariff valuations for fitting services and pediatric or low-vision specialties. The network serves 12 million beneficiaries in France, partners with 60 complementary health organizations, processed 2.3 million optical claims in 2025, and currently lists 7,900 partner opticians and 13 lens manufacturers.
The 2026 Optical Design Contest, chaired by French designer Olivier Lapidus, awarded its top prize to American designer Sophia Denison for her prototype eyewear model, "Dreamscape." A recent graduate of the Savannah College of Art and Design in Georgia, Denison designed the frames to counter digital overstimulation by using visual distortion to encourage present-moment awareness. She currently works as an assistant designer at Press Eyewear under Jeff Press. This victory follows her winning the Sergio Cerdea eyewear design award at Mido two years prior. Denison stated that these accolades significantly launched her career in the optical industry.
EssilorLuxottica reinstated its premium eyewear event, "Lunetterie d’Excellence," in Paris from September 24 to 26, 2026. Held at the Hôtel de Maisons in Saint-Germain-des-Prés, the gathering featured twelve luxury brands, including Prada, Burberry, and Ferrari, marking four more than the previous year. The event allowed optical partners to explore new collections and creative principles through personalized spaces across two privatized floors. Highlights included a Prada virtual reality experience, a bespoke craftsmanship demonstration by a Brunello Cucinelli master tailor, and a dedicated men’s luxury area. Designed as a premium club-style meeting, the initiative aimed to showcase the intersection of innovation and artisanal heritage within EssilorLuxottica’s luxury portfolio.
Carte Blanche Partenaires opened the conventioning process for its future optical network on October 1, 2026. The new network will enter into force in January 2027. Opticians may submit applications directly on the platform's website until December 20, 2026. The company states the process takes an average of 15 minutes, requiring documents such as Kbis extracts, RIBs, and RPPS or ADELi certificates. This step follows the prior referencing of lens manufacturers, private label distributors, and contact lens suppliers. Carte Blanche Partenaires claims to be France's first optical network, citing 12 million potential beneficiaries and 60 partner health insurers. It remains unclear whether the final network will match the current count of 7,900 professionals, a figure that will only be confirmed upon the January 2027 launch.
Acuitis continues its October Rose campaign, donating €20 per specific Kylie model to the RoseUp association. Alain Afflelou launched nine new Magic Connect eyewear models, including two for sports, which are compatible with previous generations. Krys Group announced an exclusive partnership with Chinese firm Rokid for smart glasses featuring real-time translation and AI; a Paris store is currently testing them, with expansion to ten stores planned by year-end. Krys also ranked sixth in the Great Place to Work For Women list. Optic 2000 initiated a regional marketing campaign highlighting its 1,200 stores and is conducting its third Low Vision Week until October 10, offering assessments at 230 specialized points.
Jet Set Group will participate in Expo Ottica Sud (Eos) in Catania, presenting its eyewear collections and engaging with industry operators. The company’s portfolio includes licensed eyewear lines for fashion and lifestyle brands such as John Richmond, La Martina, Borbonese, Silvian Heach, Genny, and Roberta di Camerino, alongside its proprietary Underground line. According to a company statement, this event serves as a key opportunity for direct interaction with opticians, sector professionals, and commercial partners. The 2026 participation underscores Jet Set Group’s commitment to investing in relationships within the Italian market, aiming to consolidate partnerships and strengthen its presence among local operators.
Federottica and Adoo have renewed the national "October Month of Sight" campaign for 2026, centering on conscious digital device use. The initiative encourages citizens to undergo free visual efficiency checks throughout October at associated optical centers displaying the official poster. Promoting the slogan "Screens on, eyes protected," the campaign highlights that approximately 40% of the population lacks regular eye exams, while 66% of Italians with vision defects are unaware of their condition. Optical professionals will inform the public about advanced solutions, including blue-light protective lenses, to mitigate screen-induced eye strain. Associated centers received informational materials via special editions of Federottica news and internal circulars. This effort aims to strengthen professional visibility and drive qualified in-store traffic by emphasizing preventive care and technological expertise in vision wellness.
The 11th edition of Expo Ottica Sud, a key optical and optometric trade fair for Southern Italy and the Mediterranean, opens Saturday, October 10, 2026, at SiciliaFiera in Misterbianco, Catania. Organized by Eleventi, the event runs through Monday, October 12, attracting vision professionals from Sicily, Calabria, Malta, and across Italy. Exhibitor space is nearly sold out with over eighty direct companies participating; ninety percent of previous exhibitors returned, some expanding their stands. Organizers aim to exceed last year’s 1,800 visitors. The fair features online pre-registration and a digital exhibitor catalog. A new visual identity, “Anima Mediterranea,” developed with Ottica Italiana-Optoservice, highlights regional heritage. Operating hours vary daily, concluding at 15:00 on the final day.
On October 8, during World Sight Day, Zeiss emphasized ongoing deficits in global eye care access. The company supports initiatives in underserved regions to facilitate examinations, glasses, and treatments. Citing WHO data, Zeiss noted that at least 2.2 billion people have vision impairments, with one billion cases being preventable or treatable. In India and Nepal, the Aloka Vision Programme examined over 1.9 million people and distributed 23,985 pairs of glasses between April 2025 and March 2026. Additionally, Zeiss backed Sight for Life in St. Vincent and the Grenadines, where more than 90 surgeries and 700 other treatments were performed during a one-week initiative.
Silhouette has released an exclusive charity eyewear cleaning cloth to support the "Tribute to Bambi" foundation, continuing its partnership of over 20 years. The initiative aims to raise awareness for aid projects benefiting disadvantaged children and youth in Germany. Distributed through partner opticians, the campaign extends the message beyond the specific event into daily retail operations. The 2026 edition features the iconic double deer motif rendered in three dimensions with a metallic shimmering surface, aligning with the brand’s current marketing aesthetics showcased at the Guggenheim Museum Bilbao. This action reinforces Silhouette’s commitment to social responsibility while integrating charitable messaging into its optical retail network across Germany.
OptikNow released Episode 14 of its "Eye on the Industry" podcast, featuring a bilingual conversation with New Look President Jacinthe Laurendeau. The episode marks the optical retailer’s 40th anniversary, tracing its evolution from founder Guy Rouleau’s initial six stores to current operations across Quebec, Ontario, British Columbia, and Saskatchewan. Laurendeau reflects on her career progression within the company and highlights technological advancements such as virtual try-on and digital measurements, while emphasizing that human expertise remains central to customer service. To celebrate the milestone, New Look launched Club 86, a frame collection inspired by 1980s aesthetics, including models named after served communities and one honoring Rouleau. The discussion explores how technology and personalization will shape the company’s future in Canadian optical retail.
The Vision Council is accepting submissions for the sixth annual 2027 NOW Awards, open to eyewear designers and brands worldwide regardless of exhibition status. Entry is free, with deadlines set for February 5, 2027, for digital submissions and February 10 for physical samples. A judging panel representing design, retail, education, and fashion sectors will evaluate entries, chaired by Nico Roseillier, with the full roster announced in January. The competition features ten categories, including Best Optical, Sunglass, Direct-to-Consumer, Emerging Designer, and Wearable Technology. Finalists will be revealed in late February, and winners recognized on March 11 at Vision Expo 2027 in Las Vegas. All submitting brands guarantee one frame display in the NOW Showcase, while finalists receive additional promotional recognition through Vision Expo channels.
Innovative Eyewear reported preliminary unaudited net sales of approximately $1.04 million for Q3 2026, a 55% year-over-year increase and the highest quarterly figure in its history. Growth was driven by a 25% rise in direct-to-consumer and online marketplace sales, alongside initial shipments under new wholesale programs. The company expanded into three key channels: shipping an initial order to a major U.S. big-box retailer for Lucyd Armor rollout across 150+ stores; commencing retail placement with FYihealth Group in Canada across ~345 locations; and receiving orders for over 3,000 units from Directed Electronics in Australia/New Zealand, expected to ship in October 2026. Nine-month net sales reached ~$2.8 million, exceeding full-year 2025 totals. Management anticipates these new channels will significantly impact Q4 2026 and 2027 results.
Japanese eyeglass retailer OWNDAYS has expanded its international footprint, with more than half of its total 640 stores now located overseas. The company, which began rapid expansion beyond Japan into Singapore, Taiwan, and the wider Southeast Asian market following a 2008 restructuring by chairman Shuji Tanaka, offers over 1,000 items per store. Founded in 1989, OWNDAYS is described as Japan’s fastest-growing eyeglass provider. The source highlights the brand's strategy to simplify the buying process and cater to diverse customer needs through extensive inventory and global reach.
Yi An Optical’s Tianmu store in Taipei hosted the first exclusive exhibition of Japanese brand Pitot, featuring frames inspired by plant forms and crafted in Sabae. The event ran from October 1 to October 17, 2026, showcasing the full collection with a floral workshop. Founder Shono Watanabe designs using natural acetate derived from cotton linters and wood pulp, emphasizing sustainability. Manager Stark cited the brand’s growth in Japan, Korea, and Hong Kong as key reasons for the partnership. Attendees completing prescriptions received artist-illustrated scarves, while those buying branded lenses got leather storage rolls. Pitot maintains a strict no-reproduction policy for sold-out models, making current stock limited.
Synsam AB (publ) repurchased a total of 100,000 own shares between September 28 and October 2, 2026. These transactions are part of a share buy-back program announced on May 28, 2026, with a maximum value of MSEK 200, running from June 1, 2026, to February 26, 2027. The repurchases were executed on Nasdaq Stockholm by DNB Carnegie Investment Bank AB (publ) to adjust the company’s capital structure. Daily volumes ranged from 20,000 shares each day, with weighted average prices between SEK 52.025440 and SEK 53.113280. Following these purchases, Synsam holds 4,709,635 own shares out of 145,313,746 outstanding shares.
Ocuco has appointed Dr Mark Clark as Sales Executive for North America to support its Acuitas 3, OptiCommerce, and Innovations 3 platforms. Clark brings over two decades of experience in optical laboratory operations, practice ownership, and digital solutions. His background in website strategy aligns with OptiCommerce, while his lab expertise supports Innovations 3. In previous roles, he launched optical eCommerce brands and managed virtual try-on software development. Dermot Walsh, Ocuco’s Chief Revenue Officer, stated that Clark’s combined perspective is vital for accelerating the company’s US product strategy. The appointment strengthens Ocuco’s sales presence in North America as the Dublin-based firm continues regional expansion.
Blackfin announced its FW26 Urban Sync campaign on 10 September 2026, marking a shift from decorative luxury to a conceptual, performance-driven aesthetic. The visual narrative utilizes the architectural dynamism of Berlin as a conscious expression of identity, reflecting the brand’s balance between local roots and international outlook. Models move through urban spaces to create synchronicity between individuals, titanium materials, and global contexts. The campaign highlights precise cuts and construction mechanics of various eyewear families, allowing each series to express distinct stylistic personalities within a cohesive language. Styling draws on historic haute couture archives to add cultural depth, reinforcing premium positioning while projecting continuity with the brand's history.
On July 29, 2026, Oliver Fischbach was elected president of EUROM 1 Optical Industries during the association’s General Assembly in Naples. Fischbach serves as Senior Vice President for Western Europe and North America at Hoya Vision Care and represents SPECTARIS, the German industrial association. This appointment marks his second term leading the European umbrella organization, having previously served from 2017 to 2020. EUROM 1 unites national associations representing manufacturers of spectacle lenses, frames, sunglasses, and optical equipment, advocating for industry interests regarding regulation, standardization, and trade policy within European institutions. The assembly also addressed current market trends and regulatory developments, with input from partner association ECOO on European eye care issues.
The Optic 2000 cooperative has strategically repositioned its century-old Lissac brand, renaming it Maison Lissac 1919. Martine Loyer, the cooperative’s director general, stated the goal was to reveal the brand's uniqueness rather than change its identity. Anne-Charlotte Guillaud, the brand director, noted that in a saturated market, being known is no longer sufficient; brands must be chosen. The rebranding follows months of consumer studies across France. A new "elegant cocoon" store concept, featuring refined wood essences and plush carpets, debuted at pilot locations on Rue de Vaugirard and Rue de Rivoli in Paris. This design will roll out progressively across the network’s 250 units in metropolitan France and Réunion. Core expertise areas, including custom solutions via Studio Lissac and support for complex cases, remain unchanged.